ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Writing for SEO is standard PR practice. Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. Here is where a creative writing background can be useful — starting with the novelist’s rule of show, don’t tell.

Writing 147

Writing Storytelling Pitching Creativity 147

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. So, if you haven’t jumped on the social commerce train yet, your competitors are likely already in the process of doing so. Dominance of TikTok SEO. Rise of Short-Form Video Content.

Social Media 86

Social Media Media Mobile SEO 86

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. This makes PR teams experts at selling in stories, arranging interviews and securing features for your brand that leads to increased brand awareness, boosts SEO and can drive traffic to your site. 3) It can offer a new perspective.

Company 62

Company Software Crisis Management Agency 62

The Resolution Blog

JUNE 25, 2015

News Lab is a platform aimed at journalists to help train and educate on digital media and tools. Want some inspiration on a creative way of using Google Adwords? Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training. Google Alerts.

Google 120

Google Analytics SEO Comparison 120

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. TubeBuddy is a Youtube video optimization tool that helps influencers maximize the SEO value. They help you improve your SEO and gain organic traffic. Step 10: Leave Room For Creativity. This will help you set concrete goals, targets, etc.

YouTube 116

YouTube Brand Branding Video 116

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

The Resolution Blog

OCTOBER 13, 2015

Everyone in our team has been trained to become the digital PR executives they are today - with diverse backgrounds that go from journalism to music production to acting. "I normally run a mile from marketing and PR profiles when hiring for new openings within my team" Do you follow a creative process?

Digital PR 120

Digital PR Creativity Travel Media Relations 120

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. Can PR ever deliver SEO?

Tools 136

Tools Publicity SEO Measurement 136

Ishmael's Corner

MAY 5, 2015

We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training. It turns out that high-quality content — that informs, educates and even amuses, ideally with a unique bent — is synergistic with SEO.

Storytelling 60

Storytelling SEO Agency Leadership 60

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

APRIL 2, 2014

I am ready to provide customer satisfaction by offering the best quality and creativity in my work and delivering assignments on time.”. So try something like: “I’ve helped clients: *Increase sales by 12% by implementing a new SEO tool. To learn more about her training, consulting or writing and editing services, contact Ann.

Resources 81

Resources SEO Writing Training 81

Shift Communications

JANUARY 22, 2016

SEM, or Search Engine Marketing, is the large umbrella that includes being proficient in tasks such as search engine optimization (SEO), content creation, email marketing and digital advertising. A digital marketer should also be creative and solution-oriented. Agile is a best practice for the software development industries.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

SEM, or Search Engine Marketing, is the large umbrella that includes being proficient in tasks such as search engine optimization (SEO), content creation, email marketing and digital advertising. A digital marketer should also be creative and solution-oriented. Agile is a best practice for the software development industries.

Marketing 60

Marketing How To Analytics Google 60

Norton's Notes

OCTOBER 13, 2014

Work is becoming more project-focused, with demands for creative content creation and campaign-led activity starting to become more common than the traditional PR retainer. For me, it’s a chance for PR to show what it’s really made of in terms of expert knowledge, creativity and proving ROI. And that’s where training courses fall down.

Digital PR 45

Digital PR Trends Training Media Training 45

PRSay

MAY 23, 2018

The unique audio format of podcasts provides opportunities to creatively reuse content in ways you couldn’t do with written articles. An added bonus for the SEO team: Most blogs allow guests and contributors to include backlinks throughout their content. After airing, podcasts can be easily repurposed and promoted in a variety of ways.

Media Relations 136

Media Relations Publicity Media Blogging 136

Sword and the Script

FEBRUARY 12, 2019

But they push through it generally things go smoother when they stick to their training regimen. bring creative ideas and use data to execute? Yet, they don’t run that far every day and they do have bad days where their pace falls short of their goals. Writing, blogging and producing content works the same way, even for a team.

Blogging 106

Blogging Survey B2B Analysis 106

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. The cheaper you make your rate, the cheaper the rate is for the next creative professional in the bid.

Industry 0

Industry Creativity System Training 0

Waxing UnLyrical

JULY 12, 2018

Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. The site has 5,000 agency and professional profiles in areas including: crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography and video.

Brand 74

Brand Branding Banking Financial 74

PR 20/20

JULY 21, 2016

Take advantage of evolving SEO tactics, including authorship tags, microdata markup and HTML 5. I have to give thanks to Steve James ( @steve_james_ ) at Stream Creative for his guidance here. Another really great training resource is TeamTreehouse.com. HTML and CSS are the foundations of most websites and email marketing tools.

How To 0

How To Web Resources Training 0

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Read All About It!

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

DECEMBER 19, 2010

Why: great ideas that might spur your creative juices, even if you don’t have an e-newsletter… or get you started thinking about one. Why: PR pros are trying to learn more and more about SEO and using keywords smartly. Image: Peter Roome via Flickr, Creative Commons Thanks so much for stopping by WUL!

SEO 42

SEO Measurement Tourism Analytics 42

Stuart Bruce

SEPTEMBER 14, 2015

In-house and agency staff alike do not feel they get enough training around digital. Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? Digital PR training. Half of agency people require more education/insight around SEO (50%). Other findings.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Mark as read Approve comment Congratulations for a great post, very creative! Thanks for sharing! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 86

Publicity Creativity Measurement Twitter 86

Stuart Bruce

JUNE 24, 2015

PR led the strategy and even did the media planning for the advertising, but called in experts to do the creative and actual media buying. I help in-house PR teams and some PR/public affairs practices to review their PR strategy, identify what needs to be done differently and train or mentor them to practice modernised public relations.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Waxing UnLyrical

NOVEMBER 27, 2010

Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to. Read All About It!

Measurement 66

Measurement Tourism Blogging Writing 66

wiredPRworks

AUGUST 2, 2016

25% Receives sufficient training on marketing in a digital age. The Confidence Index revealed gaps in digital marketing and SEO at the more experienced level of marketer. Marketers’ Top Three MOST Confident Areas. 55% Able to preserve brand consistency as marketing goes digital. 49% Collaborates well with all parts of the organization.

Leadership 40

Leadership Survey Enterprise Conference 40

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. What is the best SEO secret you know? Why: public relations professionals spend a lot of time trying to learn about SEO and increasing online visibility. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues.

SEO 42

SEO Measurement Blogging Facebook 42

Sword and the Script

JULY 5, 2017

For example, if you are selling the same type of product, education content to businesses, you have the training, HR, procurement and a couple of executives evaluating your product to decide if it’s worth their investment. Which doesn’t help the marketer optimize their programs quickly.

B2C 55

B2C Education B2B Interviews 55

Waxing UnLyrical

OCTOBER 23, 2010

Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? October 23rd, 2010 Tweet I can still remember my first tweet.

Twitter 65

Twitter Measurement Tourism Social Media 65

Waxing UnLyrical

NOVEMBER 6, 2010

Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL! So much to do So much to know To live, to love, to hurt, to grow. So much to do So much to gain To touch, to hold, come sun or rain. So much to do So much to see I am the future. The future is me. Regardless, thanks for visiting! Read All About It!

Tourism 62

Tourism Measurement Twitter Facebook 62

Waxing UnLyrical

SEPTEMBER 26, 2010

John Cleese’s talk at the 2009 Creativity World Forum on creativity. Why: “Boundaries of time and boundaries of space&# are essential to creativity … and pretty much anything we do. Why: A great take on the quality of modern communication because of the speed at which we can now communicate. Read All About It!

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

OCTOBER 28, 2010

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Which is one of the reasons I still think you should leave PR to the PR pros … but I digress. Will you join us if you can? 1 – 2:30 pm ET, follow/participate on Twitter using the #netsol hashtag. See you there! Read All About It!

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. If you choose to stay quiet, it may create an opportunity for the rumors to gain even more traction. Read All About It!

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

OCTOBER 31, 2010

Image: YiYing Lu via Flickr , Creative Commons Thanks so much for stopping by WUL! Why: especially for my friends (and foes) who run small businesses. Take heart, not howls. Let’s Halloween up PR , by, er, me. Why: if we don’t enjoy what we do, what’s the point? Regardless, thanks for visiting! Read All About It!

Small Business 51

Small Business Tourism Measurement Social Media 51

Waxing UnLyrical

JANUARY 2, 2011

Image: Eric Magnuson via Flickr, Creative Commons Thanks so much for stopping by WUL! Why: despite the fact that GSB is owned and operated by Network Solutions, a client of mine, I thought these were great tips. If you’re in the business of PR, these are things to keep in mind. Regardless, thanks for visiting! Read All About It!

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. And there are very few employers who want a standard PR person , when they have the opportunity to snag one who is creative and driven and can find an angle, even if it is in themselves.

Publicity 90

Publicity How To Course Facebook 90

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. The rationale is, while these lawyers have passed the bar exam, they don’t have the experience to provide legal counsel the business needs, and GCs don’t want to train them.

Agency 93

Agency Trends Marketing Survey 93