Flack's Revenge

OCTOBER 21, 2021

In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR. Why good UX is so important How to combine SEO and PR for the best results.

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR. Why good UX is so important How to combine SEO and PR for the best results.

SEO 156

SEO YouTube Interviews B2B 156

Remote PR Jobs

NOVEMBER 8, 2022

Improving SEO - leads to brand discovery: Every article, website, and advertisement available online about your company can help optimize your search engine rankings. PR professionals are trained in determining the most effective communication channel for a given project, whether that be a tweet or blog post.

Case Study 230

Case Study Engineering SEO Reputation 230

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Buzzstream

JANUARY 30, 2020

Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. The biggest differences and where to train yourself is in looking for what’s missing and the value you can add to the conversation. . Reddit is my platform of choice.

SEO 71

SEO Film Reddit Video 71

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Presspage

JANUARY 17, 2018

Updates train your audience to come back. “We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?” subheads or deck heads) matter to SEO in ways both obvious and obscure. .” Update often.

SEO 60

SEO Engineering Mobile Pitching 60

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. How SEO works to get you in front of search engines and people.

Training 45

Training LinkedIn Marketing Pinterest 45

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The core skills we need as PR professionals have also changed. Other skills and attributes are more timeless.

Analytics 170

Analytics Tools Social Media Trends 170

Shift Communications

JANUARY 9, 2018

Solution: Hop aboard the AI/SEO the train now. SEO and PR Merge In Some Firms. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. Laggards will quickly reach obsolescence.

Video 88

Video Trends SEO Marketing 88

Stuart Bruce

SEPTEMBER 14, 2015

In-house and agency staff alike do not feel they get enough training around digital. Digital PR training. It’s also alarming that so many in-house and agency PR professionals claim to get their ‘training’ from expert blogs. Half of agency people require more education/insight around SEO (50%).

Digital PR 60

Digital PR Training Report Social Media 60

ImPRessions - Crenshaw Communications

JULY 6, 2016

PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial.

SEO 204

SEO Analytics Measurement B2B 204

Wadds Inc.

JANUARY 11, 2023

GPT-3 is trained on 45 terabytes of text data from a variety of datasets. However, the ability of GPT-3 and tools such as ChatGPT and Playground to generate accurate content depends on how much information it has been able to access as part of its training model, and the veracity of that content.

Publicity 98

Publicity Wikipedia Marketing Training 98

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople. We write a great deal in PR. Or offer to take a stab at first drafts of bylines, press releases, or pitches.

Writing 310

Writing LinkedIn Social Media SEO 310

Prohibition

SEPTEMBER 1, 2023

Our latest podcast episode features an engaging conversation with Chris Simmance, the founder of OMG Centre, which aims to accelerate the growth of digital agencies through consultancy, mentorship, training, and support. Is your team trained up?

Agency 71

Agency Leadership Training Big Data 71

Business Wire

JUNE 28, 2017

Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. Secondly, that they must constantly train to acquire new competences matching the pace of digital evolution. 6/ SEO - Journalists love Google when researching data and info to write an article.

Mobile 152

Mobile SEO Web Training 152

The Proactive Report

DECEMBER 16, 2014

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. So yes, SEO has become an important PR skill. If you are not up to speed get some digital PR training. Content marketing isn’t a new idea for PR.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Critical Mention

AUGUST 22, 2019

However, we’ve put together some key indicators that point to why it’s time for you to hop on the video marketing train. Enhances SEO. Ultimately, video content is extremely effective for achieving great search engine optimization (SEO) results. Maneuvering the challenges that come within digital marketing can be tough at first.

Video 95

Video SEO Engineering Radio 95

Shift Communications

DECEMBER 4, 2017

SEO and PR Merge In Some Firms. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. Influencer Marketing Train Keeps Picking Up Speed. Laggards will quickly reach obsolescence.

Trends 161

Trends Publicity SEO Advertising 161

The Resolution Blog

JULY 20, 2015

Every member of the CoverageBook.com team came from completely different backgrounds including PR, SEO, UX, Code and Paid media and the reason it works is because we support each other and feel comfortable in asking any question. Somebody asked us: “What is SEO and why is the PR industry talking about it”?

SEO 120

SEO Training Education Digital PR 120

Rock the Status Quo

SEPTEMBER 16, 2014

Knowing this, most still aren’t training the talent they already have in-house. If we can’t find the right skills, frankly, it’s time to aggressively begin training the talent we DO have. Why did I bring these out in the light? Because it’s time to do something different.

Agency 164

Agency SEO Training Analysis 164

The Resolution Blog

JUNE 17, 2015

As the blogger was paid for the post she is also required by Google to not only state that its sponsored but also to add a code to the URL link to Boots to stop any search engine optimisation (SEO) value being passed on. Google wants to ensure that only earned pieces of coverage help Search rankings and not paid content.

Google 120

Google Guidelines SEO System 120

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. CMO, Director- Search Engine Optimization.

LinkedIn 52

LinkedIn Engineering SEO Training 52

5W PR

JULY 4, 2023

That’s due to the lack of training in social media marketing and marketing management before starting their centers. Search engine optimization (SEO) Building a solid website is no longer enough to attract potential clients to a mental health center. However, a lot of centers find this task overwhelming.

Healthcare 78

Healthcare Engineering Reputation Social Media 78

Buzzstream

JANUARY 25, 2021

For instance, a link on another website could improve your SEO, or where you pop up on a search engine. While it does get even more complicated (most SEO specialists agree that link building is one of the hardest parts of their job), the difficulty can be a major advantage: If you can master it, you’ll be way ahead of the competition.

Small Business 127

Small Business SEO Survey Study 127

The Proactive Report

DECEMBER 4, 2018

Talk to your SEO and Web team. Either train your existing staff or hire freelancers who know how to do this. To rise above the flood of content being published every day you need to produce remarkable content that provides value and commands attention. More research is needed here. Find out what content is currently available.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

The Resolution Blog

MAY 11, 2018

A guide to SEO in PR’ Webinar recording covers: What Search Engine Optimisation is Why URL links in PR coverage affect SEO How SEO compares to Paid Search How PR can report on SEO Webinar originally went out live on Feb 23rd, 2018. This is a recording. This is a recording. Please get in touch with any questions.

SEO 120

SEO eBook Data Measurement 120

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. CMO, Director- Search Engine Optimization.

LinkedIn 52

LinkedIn Engineering SEO Training 52

PRSay

JUNE 20, 2019

Focus on SEO. Your mom might have told you about the benefits of sunscreen, but did she tell you about SEO? This might mean revamping old blog posts or looking up relevant keywords that can bolster your SEO footprint. With the right communications strategy, you can be sure that your content isn’t collecting dust.

SEO 146

SEO Content Marketing Video Strategy 146

Newsfile

FEBRUARY 28, 2024

Spokesperson Training : Equipping designated spokespeople. What is SEO PR? SEO PR combines public relations efforts with search engine optimization (SEO) techniques. Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. What is a Brand Advocate?

Viral 52

Viral Crisis Communications SEO Reputation 52

The Resolution Blog

JULY 20, 2017

Stella Bayles says: I recommend beginning with the SEO team. As well as gaining analytics access, a good PR and SEO relationship can bring additional benefits to each other and the overall business too. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts.

Analytics 136

Analytics Google SEO Data 136

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

It’s also very important to tap and train media spokespeople at the beginning of an engagement. These include old standbys like Hubspot Academy, dedicated to helping PR pros make better use of content marketing, social media marketing and SEO. The post Top PR Takeaways For The Year appeared first on Crenshaw Communications.

YouTube 136

YouTube Training Video Survey 136

Burrelles Fresh Ideas

FEBRUARY 13, 2024

So, if you haven’t jumped on the social commerce train yet, your competitors are likely already in the process of doing so. Dominance of TikTok SEO. TikTok SEO involves optimizing videos to rank higher in search results, making your content more discoverable when users search for specific keywords in the TikTok search bar.

Social Media 86

Social Media Media Mobile SEO 86

Rock the Status Quo

SEPTEMBER 3, 2014

Knowing this, most still aren’t training the talent they already have in-house. Many SEO agencies are in similar boats. Since there are similarities between SEO-based content and content marketing, they claim the digital agency label and start selling content. Just don’t wait for someone to train you.

Agency 188

Agency SEO Advertising Advertising 188

Stephen Waddington

NOVEMBER 26, 2020

Most of the innovation is driven outside the PR industry typically from sales or SEO, but there are examples from within the PR industry. It’s one of the reasons why tool adoption in PR is so much less pronounced than in SEO,” said Darryl Sparey, managing director, Hard Numbers. It’s like teenage sex.

Tools 175

Tools How To Agency SEO 175

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

PR and SEO are joined. If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. ” Penguin penalized shady backlinks, keyword stuffing, and other black-hat SEO strategies in favor of quality content.

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

MAY 2, 2013

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. While that phrase is in decline, SEO still is about 40X as used as either of those two phrases. Guest post by Sean McGinnis.

Blogging 111

Blogging SEO Web Google 111