5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. They demonstrate creativity, playability, and quality. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

Internal 78

Internal International Retail Trade Shows 78

5W PR

NOVEMBER 9, 2023

Black Friday and retail media Black Friday , the iconic shopping event following Thanksgiving, is taking on new significance as a proving ground for retail media. Retailers and brands are increasingly recognizing the potential of leveraging retail media to enhance their holiday advertising efforts.

Trends 78

Trends Retail Advertising Advertising 78

NewsWhip

NOVEMBER 9, 2022

The monthslong saga, however, is not yet over, as the media and public have shifted their interest to what the billionaire will do next with the platform. . While we normally try to limit coverage of Musk in these blogs to avoid repeating ourselves, it’s impossible to ignore his impact on the public interest in October’s brand coverage.

Twitter 148

Twitter Brand Branding Retail 148

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! .

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

It’s the same way in public relations. Similarly, we hold each other up in public relations. During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. Without creative thinking, it would have never happened. .

Creativity 243

Creativity Groups Retail Media Training 243

ImPRessions - Crenshaw Communications

JULY 10, 2020

Check out this list of podcasts for public relations and communications pros. . This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. Check out our list of top advertising and retail podcasts too! The PR Week.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. Any good PR person knows that consumer publications have long lead times and are often tricky to crack. Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. We recognized that the launch alone was not going to make much of a splash, so we created a survey around retailers and their fear of being outpriced by Amazon. This was not new technology and the name was virtually unknown in the States.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

APRIL 20, 2020

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? That’s a positive move, but a more creative one was its latest AR filter, which lets users donate directly to WHO’s COVID-19 Solidarity Response Fund. Maybe Hy-Vee did both.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

MARCH 22, 2023

With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life. Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools.

Advertising 170

Advertising Advertising Analytics Data 170

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. ” Building trust.

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. “To Companies prioritize empathy in COVID-19 communications.

Study 170

Study Brand Branding B2C 170

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun doesn’t have to mean creative schtick. Consumers are ready for fun. The online survey of 2,046 U.S.

Consumer 167

Consumer Brand Branding Marketing 167

PRSay

MARCH 7, 2024

PR pros can take note of the creativity and diversity of the movie’s coverage. Highlights for future campaign ideation include: Tech publications covered strategic partnerships with Roku and Google and the brand’s data strategies. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 130

Film Marketing Sports Hotels 130

Cision

MARCH 14, 2017

To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Its ad featuring Buster the Boxer , in which a slobbering dog bounces on a trampoline, was scored as the most engaging Christmas marketing campaign on a competitive list of 15 retailers.

Creativity 208

Creativity Comparison Construction Retail 208

ImPRessions - Crenshaw Communications

APRIL 30, 2020

The golden rule of public relations is to stay current and relevant. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. and beyond. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

However, thanks to the cloud, retailers can now allow customers to start a purchase on one device and then finish doing so on another without any lost progress — just log back in and pick-up where you left off. There are real opportunities for hybrid providers to promote their advantages through creative storytelling.

Trends 182

Trends Privacy Technology Data 182

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. However, there has been a decline in this number by about 70% in 2020.

Marketing 108

Marketing Newspapers Print Local 108

Prohibition

JULY 21, 2023

The retailer published research that showed that searches for ‘Barbie-inspired outfit’ jumped right up by 614% ahead of the film’s launch, and the #barbieoutfits hashtag on TikTok received more than 56.5 Boohoo aren’t the only retailer to jump on the Barbie-core trend, however, the research that went into it was very clever.

Wireless 62

Wireless Retail B2C Instagram 62

ImPRessions - Crenshaw Communications

MAY 19, 2016

Those who labor in public relations should thoroughly think through the potential pitfalls of any campaign, but when orchestrating programs around this holiday, it’s more important than ever to be extra vigilant, as the stakes tend to be high. Being distasteful or disrespectful.

Hotels 174

Hotels Retail Creativity Reputation 174

ImPRessions - Crenshaw Communications

MAY 29, 2020

Major retail brands and other heavy email marketers quickly adapted to the social isolation brought on by the virus, and with good reason. Our team compiled dozens of mostly B2C brand email marketing communications sent between mid-March and mid-May, analyzing copy, creative and strategy. It’s also in the creative.

Marketing 156

Marketing B2C Retail Print 156

Prohibition

AUGUST 1, 2023

We cover: The impact of AI on marketing AI applications in PR and marketing Exploring AI tools and considerations AI’s impact on copyright and creativity Looking to the Future of AI in Marketing As AI continues to evolve, ethical considerations become increasingly important. Contact us for our podcast services !

Marketing 62

Marketing Ethics Retail Tools 62

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

APRIL 30, 2020

The golden rule of public relations is to stay current and relevant. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. and beyond. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

What makes a winning public relations program? Retail and restaurant partnerships. Some of our most fruitful relationships have been with retail establishments – particularly restaurants. There are many factors, but one key to a strong program is what we used to call “borrowed interest.”

How To 120

How To Wireless Retail B2C 120

ImPRessions - Crenshaw Communications

MARCH 27, 2018

It will come as no surprise to those of us in public relations that 205 million people in the U.S. The very creative can even make their own opportunities like a fireside chat, the informal conversation between a moderator and guest popularized by tech startup events like Startup Grind, TechFire or SaaStr Conference.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Agility PR Solutions

APRIL 28, 2019

Your retail brand needs an app. consumers who use shopping apps tend to use them quite frequently—according to new survey data released by Visual Objects, a global portfolio website that showcases work from top creative firm, more than one-third of people (35 percent) use shopping apps between two and […]. There, we said it.

Retail 60

Retail Survey Creativity Data 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. But, if you’re an online retailer with your website and store, you can also lead customers to your site for extra benefits. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

Every so often a public relations team comes up with PR stunt that earns stellar media coverage. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Last month’s need for eclipse eyewear earned the retailer a spot in Food & Wine magazine as a prime purveyor of the coveted specs. Kudos all around.

Brand 136

Brand Branding Local Hotels 136

Prohibition

JUNE 2, 2023

Penguin Random House installed a book vending machine in Exeter St Davids Station, Devon, giving commuters the chance to buy a book for the recommended retail price. A fun campaign that had both the public and the press talking. Get in touch with us today to find out how we could support you with your Public Relations.

Transportation 62

Transportation B2C Social Media Retail 62

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136

NewsWhip

MARCH 21, 2023

It’s a creative playground that keeps getting upgraded, and because of this it’s still in the game. Huge public interest in a person can obviously play a major part in driving engagement to a brand’s campaign, but the public seemed genuinely drawn to her involvement, and comments on the post itself were overwhelmingly positive.

Instagram 78

Instagram Brand Branding Automotive 78

ImPRessions - Crenshaw Communications

MARCH 11, 2016

Make it a public campaign and give a prize away to the follower who pushes you over your goal. The National Retail Federation estimates St. The creative PR team keeps a calendar for the year to make sure no day is left unrecognized. Try a contest. A festive holiday lends itself to driving engagement on social media.

B2B 168

B2B Retail Social Media Course 168

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Brand 189

Brand Branding Real Estate Tourism 189

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. The Role of Public Relations in Promoting Vegan and Vegetarian Foods Public relations is a powerful tool for promoting vegan and vegetarian foods.

Brand 62

Brand Branding Ethics Storytelling 62

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. Agency B: A boutique integrated and brand/creative strategy firm. What are agency partnerships? It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76