ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. Pay attention to details. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. Pay attention to details. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. It can be leveraged for lead generation, brand reputation, and loyalty building. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out.

Media 97

Media Nonprofit Pitching Analytics 97

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. From there the function deteriorates from a strategic business initiative to a “how many news pieces did we get last month.” To be clear, in business, coverage is important, but in terms of reputation, it’s not the beginning or the end.

Corporate 65

Corporate Reputation Brand Branding 65

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

Flack's Revenge

JANUARY 17, 2019

Can we expect an army of PR writing and pitching flack-bots any time soon? She pointed out areas where AI is helping PR, like enabling better social listening, optimizing headlines and supporting reputation management through early warnings of crises. This also made me wonder about what might happen to the PR field as a result.

Insurance 234

Insurance Insurance Privacy Interviews 234

Wadds Inc.

NOVEMBER 11, 2023

Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. It had a recognisable pattern and syntax.

Report 119

Report Publicity Training Policies 119

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities. How will it break through the noise?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Remote PR Jobs

JUNE 14, 2023

Still, they can provide a wide range of services, from creating press releases and pitching stories to journalists to managing social media accounts and monitoring coverage. They have likely worked on a variety of projects and campaigns with diverse objectives and will be able to bring fresh perspectives and creative ideas.

Knowledge Base 130

Knowledge Base Policies Resources Employee 130

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. Defining a Target Audience and Goals.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

MAY 25, 2021

But chances are, even during your first months on the job, you’ll have the chance to write, pitch media, research business categories, and even participate in high-level creative sessions and business development meetings. They also allow someone new to the industry to make their name and reputation quickly.

Agency 361

Agency Mobile Meeting Sports 361

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Reputation management is crucial.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

APRIL 13, 2021

A lack of diversity will detract from the topic at hand and could even have a negative impact on the reputations of those involved. . PR and marketing can also use the insights discussed to develop other content such as pitches, bylines, blog posts, and more. There are different ways to be creative with this.

Leadership 332

Leadership Trends B2B Agency 332

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter.

Interviews 284

Interviews Radio Small Business Pitching 284

PR in High Definition

FEBRUARY 27, 2023

The chatbot identified media outreach as another way to support PR teams, assisting them in ‘’identifying relevant journalists and influencers, quickly scanning databases of journalists and their previous articles, enabling PR teams to tailor their pitches to specific reporters and outlets.’’ appeared first on Firefly Communications.

Industry 62

Industry Communications Technology Reputation 62

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. What’s the best pitch of yours that resulted in coverage and what elements made it successful? lens to planning for our clients.

Media 96

Media Sports Agriculture Pitching 96

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

ImPRessions - Crenshaw Communications

MAY 28, 2020

Make your pitch schedule timely. This way you can better map out the specific milestones that must be reached to identify where creative tactics are needed to achieve desired results. . __ . A strong media strategy can improve brand reputation, enhance company image, build stronger relationships, and even increase sales and profits.

Strategy 287

Strategy Media Measurement Product Launch 287

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. There are many more creative approaches to achieving a positive image. Effective PR also involves managing the company’s reputation when problems arise during the campaign period.

Video 109

Video Marketing SEO Social Media 109

ImPRessions - Crenshaw Communications

MAY 4, 2018

Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age. It’s a good idea to go after your ideal job with the same skills and enthusiasm you would use in the workplace – pitching a story, or securing a new client. Play the part.

How To 189

How To Nonprofit Interviews Privacy 189

ImPRessions - Crenshaw Communications

MAY 24, 2022

This helps brew individual creativity and allows everyone to share thoughts and collaborate. Credible and trustworthy work helps build a reputation for individuals as well as the clients and brands they represent. After all, we are communicators. PR leaders often encourage the regular brainstorming of ideas.

Interviews 170

Interviews Ethics Study Course 170

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” It’s fine to calculate hours spent and deliverables completed, but if the most meaningful metrics involve increased brand preference or enhanced reputation, those should be quantified. Demand candor.

Agency 223

Agency How To Construction Advertising 223

Sword and the Script

MARCH 28, 2023

Can’t automate authenticity “AI will change the workload for PR practitioners and allow them to focus their efforts towards relationship building and more strategic, engaging and creative work. That’s where our creative sparks have been honed. It’s unlikely that PR professionals will be replaced by AI in the next decade.

Software 132

Software Technology Creativity Crisis Management 132

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. No creative spark .

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story.

Publicity 334

Publicity How To Agency Product Launch 334

Shift Communications

JUNE 4, 2015

Or rather, don’t hire a PR firm based solely on a great reputation. Staffers who aren’t quite profitable from across the organization can be corralled and pitched together to get their firm’s “revenue by PR professional” up. The future is social, digital, marketing services and creative and that future is now. Vice President.

Reputation 60

Reputation Groups Exercises Energy 60

Sword and the Script

APRIL 20, 2021

We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. That was just the sales data from just one product that I could prove; the blog supported a dozen products, each with its own distinctive brand and reputation.

B2B 106

B2B Leadership Marketing Blogging 106

PRSay

APRIL 25, 2024

As a creative or technical wunderkind? You can pitch your ideas to podcasts and conferences. Over time, your brand may come to speak for you and, as they say, your reputation will precede you. For you to realize that five-10-year goal, you need to determine what your brand stands for. What are your brand attributes?

Strategy 78

Strategy Brand Branding Leadership 78

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 138

Instagram Technology Resources Employee 138

Sword and the Script

OCTOBER 8, 2016

For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up. That’s a good pitch that landed a fantastic story about growing a business. Beyond PR 101: 3 Truly Unique Pitching Tips [UML].

Marketing 114

Marketing Pitching Survey Study 114

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations.

Training 159

Training Pitching Writing Video 159

Cision

APRIL 14, 2017

This was in the days of fax machines and pitches dropped into the mail, of journalist lunches and genuine relationships between PR and writer, so it was a good time to learn — even though everything I mastered in the late 1980s is completely obsolete. What are the keys to maintaining a positive brand reputation?

Reputation 177

Reputation Measurement Exercises Pitching 177

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. The key to successful PR is being newsworthy and creative. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles.

Creativity 111

Creativity Data Measurement Product Launch 111

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. They have a reputation issue that needs to be addressed, or maybe a challenge from a competitor. Media responses from every pitch? Do you need daily communication?

Meeting 191

Meeting Agency Creativity Case Study 191

Cision

DECEMBER 28, 2015

Tailoring a creative and strategic campaign to heighten awareness about the client, as well as drive sales, has become part and parcel of the digital economy and the purview of the agency partner. The supreme PR pitch is an abstract intellectual property. Communication as always, is key. Next Level Thinking. How To End It.

How To 120

How To Agency Creativity Pitching 120