OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Rather than pitching a tech-centric journalist, I approached a Fast Co.

Media 96

Media Sports Agriculture Pitching 96

ImPRessions - Crenshaw Communications

MAY 24, 2022

This helps brew individual creativity and allows everyone to share thoughts and collaborate. When conducting media outreach, our goal should be to persuade a journalist to engage with the information presented. Credible and trustworthy work helps build a reputation for individuals as well as the clients and brands they represent.

Interviews 170

Interviews Ethics Study Course 170

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Creativity is nice.

Media Relations 50

Media Relations Measurement Report Media 50

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Reputation management is crucial.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

APRIL 13, 2021

A lack of diversity will detract from the topic at hand and could even have a negative impact on the reputations of those involved. . PR and marketing can also use the insights discussed to develop other content such as pitches, bylines, blog posts, and more. There are different ways to be creative with this.

Leadership 332

Leadership Trends B2B Agency 332

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. While a strategic PR campaign can yield powerful results in the form of earned media, it typically generates influence over time. No creative spark . Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. What are the keys to maintaining a positive brand reputation?

Reputation 177

Reputation Measurement Exercises Pitching 177

Sword and the Script

APRIL 20, 2021

It was the center of its content marketing, media relations and social media efforts. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. I didn’t pitch it. The story was unsolicited.

B2B 108

B2B Leadership Marketing Blogging 108

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

NOVEMBER 3, 2020

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. RepTrack monitors “seven key drivers of reputation” one of which is media coverage.

Instagram 140

Instagram Technology Resources Employee 140

Shift Communications

JUNE 4, 2015

Or rather, don’t hire a PR firm based solely on a great reputation. Staffers who aren’t quite profitable from across the organization can be corralled and pitched together to get their firm’s “revenue by PR professional” up. Media relations alone doesn’t cut it. You won’t see much of them on your account day to day.

Reputation 60

Reputation Groups Exercises Energy 60

Sword and the Script

OCTOBER 8, 2016

And finally, email remains a key conduit for media relations and earned media. For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up. 2) Personalization is Optimization.

Marketing 114

Marketing Pitching Survey Study 114

Sword and the Script

JANUARY 3, 2023

“Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. What are some examples of public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Cision

JUNE 21, 2016

Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change.

Social Media 227

Social Media Newspapers Reputation Community 227

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. They have a reputation issue that needs to be addressed, or maybe a challenge from a competitor. Media responses from every pitch? Detailed call reports?

Meeting 191

Meeting Agency Creativity Case Study 191

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. You can get a copy of the full report here: 2018 State of the Media.

Survey 102

Survey Report Media B2B 102

Cision

DECEMBER 28, 2015

Tailoring a creative and strategic campaign to heighten awareness about the client, as well as drive sales, has become part and parcel of the digital economy and the purview of the agency partner. The supreme PR pitch is an abstract intellectual property. Communication as always, is key. Next Level Thinking. How To End It.

How To 120

How To Agency Creativity Pitching 120

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

JULY 20, 2016

In this interview, Rachel discusses why you need to build trust with the media, how to create a global communications campaign and how to drive conversations on social media. What are the keys to media relations success? Don’t be afraid to try an unexpected pitch angle or tap into a new media outlet.

Leadership 120

Leadership Local Pitching Social Media 120

Sword and the Script

APRIL 11, 2017

A pitch is certainly a staple way of getting the word out, but email inboxes are crowded. Owned media channels, such as corporate blogging , are excellent alternatives. See these related posts: . How Frothy Words Drive PR and Media Coverage. Media Relations: Proven Ways to Get More Out of It. Talk to Us!

Report 71

Report Media Survey Pitching 71

Rock the Status Quo

DECEMBER 11, 2014

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. (I know… Moderation, Carrie, moderation!)

Interviews 174

Interviews Real Estate Media Pitching 174

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

The Hoffman Agency

AUGUST 18, 2020

We like to think that all PR professionals self-identify with one of the following four superhero personas: Media Relations Maven, Social Media Savior, Captain Content Development or the Crisis Communications Crusader. Which PR Superhero are you? Whatever you do, don’t @ them. .

Crisis Communications 36

Crisis Communications Crisis Social Media Storytelling 36

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Source: Public Relations Review 3 Turk, J. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Lynn Harris Medcalf, MA, APR, Lynn Harris Medcalf PR Consulting.

How To 104

How To Fashion Banking Industry 104

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. Please consider the eight habits of a masterful public relations professional I present in the book. I respectfully disagree.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Shift Communications

JULY 9, 2015

This is particularly true in the summer, which is historically a slow time for client news and media interaction, as reporters are out of office, on vacation and generally less enthused about pitches coming their way. it’s OK to think creatively (perhaps you have a product that uses technology also utilized by shark researchers).

Media 60

Media Pitching Trends Creativity 60

The Hoffman Agency

MARCH 20, 2017

Public relations (PR) is very much about reputation management. If you were to strip the role of the PR consultant to its most basic function, we are the ones whose job it is to offer a creative, engaging and relevant (yes, to currency and timeliness) pitch of our client’s products and/or services. Selling an intent.

Publicity 63

Publicity Construction Agency Advertising 63

Presspage

APRIL 11, 2019

A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. With the audience and targeted media outlets defined, communicators can more easily determine [and share!] Get creative.

Strategy 76

Strategy eBook Consumer Fashion 76

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. social media, content, etc.). The media relations struggle is real.

Publicity 147

Publicity Survey Pitching Creativity 147

MaccaPR

OCTOBER 28, 2014

While on the road in Boston for his Mastermind series, his workshop for business leaders to take their companies to the next level, the MaccaPR blog had a chance to pick his brain on the topics of PR stunts, evolving media relations, NFL crisis communications and social media communities. A speed round of PR creativity!

Interviews 54

Interviews Financial Social Media Crisis 54

Landis PR

MAY 22, 2023

It means that the person talking to clients on weekly meetings is keeping strategy top of mind, quickly comes up with recommendations, and can email out that media pitch without a chain of approvals. What does that mean? And that equals service that’s both quick and valuable.

Agency 52

Agency Groups Pitching Meeting 52

Doctor Spin

MAY 21, 2021

See also How to write a PR pitch. Make a list of questions and dare to be creative and pointy. If the organisation has an excellent reputation and does well, their jobs become much more manageable. Make a list of survey questions. It culminated in national headlines and thousands of registrations.

How To 52

How To Hotels Survey Employee 52

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master.

How To 195

How To Resources Pitching Tools 195

Doctor Spin

JUNE 28, 2022

I’ve been training spokespersons and pitching their stories since 2005. Down the road, trying out creative ideas to spice up public appearances or develop personas can be great fun. How to train a spokesperson? Being a camera-shy introvert, I’ve got a profound respect for anyone prepared to step out into the spotlight.

Training 52

Training How To Video Corporate 52