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How to Guide Your CEO to the ‘Right’ PR Measurement Strategy

PRSay

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. So, she got creative and figured out a program that consistently delivered a high volume of TV placements.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Creativity strikes back. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently. And in 2019, we’re going to see that become true.

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LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Facebook for Business: Creative approaches to Facebook postings and advertising for results. CLASS DESCRIPTION.

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Lessons Learned From Planning These Buzz-Worthy Events

Konnect Agency

For example, if you’re hosting a product launch event for a new fitness app, incorporate interactive fitness challenges, live demonstrations, or wellness workshops to engage attendees and showcase the app’s features. Measure Event Success Evaluate the impact of your event by defining clear metrics and KPIs to measure success.

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AI Is Even More Transformative Than the Internet, Expert Says

Stern + Associates

He offers decision makers a roadmap to restructuring the right way, especially since companies will still need people with creative, interpersonal and problem-solving skills to work alongside AI. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

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9 Strategies for Building a Winning Professional Brand

PRSay

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Seek out relevant courses, workshops, seminars and webinars. As a creative or technical wunderkind? I mean, how do you know which winds are favorable if you don’t know what port you’re sailing to? Do your SWOT. For Pete’s sake, crack a few books.

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In This Competitive Job Market, Your Company Needs an Integrated Employee Value Proposition

Stern + Associates

The tightening economy, alongside a highly competitive labor market and changing employee needs, requires creative thinking to maintain an engaged workforce while meeting strategic goals in a cost-effective manner.

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