ImPRessions - Crenshaw Communications

MARCH 11, 2021

An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Any tool that helps you stay organized is one worth investing time to set up.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Contently - Strategy

SEPTEMBER 20, 2021

Data-driven content marketing isn’t a two-step process. To create quality content that performs, you need five steps, sound data, and smart people. Step 1: Analyze data through tools that offer timely insights and recommendations. Step 5: Measure what works and optimize for the next round of content creation.

Content Marketing 54

Content Marketing Data Strategy Marketing 54

Cision

AUGUST 29, 2015

Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Use downloads as a benchmarking tool, but remember that the total number of monthly downloads is dependent on how often you publish episodes and attract new subscribers. Social Media Engagement.

Measurement 120

Measurement Airlines Advertising Advertising 120

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. What I’ve seen is this: Brands purchasing and increasing number of social media tools. Brand over-relying on social analytics tools.

Technology 84

Technology Social Media Tools Trends 84

Cision

FEBRUARY 21, 2017

Images are an important component of content marketing. To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io Drawbacks: Creative tools are limited.

How To 240

How To YouTube Software Creativity 240

PR 20/20

SEPTEMBER 12, 2017

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. AI Takes the Human Guesswork Out of Content Marketing.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Find out how we simplify monitoring and measurement for brands and agencies.

Media 97

Media Nonprofit Pitching Analytics 97

PR 20/20

JANUARY 29, 2019

A lot of people suck at content strategy. Content strategy is an art and a science, after all. We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers. We human marketers tend to use gut feeling to determine what to publish next.

Tools 51

Tools Strategy SEO Enterprise 51

Sword and the Script

JANUARY 3, 2023

Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Here are a few ways PR agencies should be using tech tools and other resources. Teams juggle many client accounts, with each having its own needs and expectations.

Pitching 136

Pitching Tools Agency Resources 136

Sword and the Script

MAY 23, 2017

The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. Interestingly, the tools for managing and measuring PR and SEO. Repurpose Does Not Mean Regurgitate in Content Marketing.

SEO 65

SEO Tools Engineering Web 65

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Direct Deploy: Engaging Content Marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

Video 120

Video Strategy Marketing YouTube 120

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Use this tool to take any PDF and make it editable in powerpoint. Free tool: visualise multi-channel reports in Google Analytics. Automated insight from excel spreadsheets?

eBook 120

eBook Google Tools Analytics 120

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing. AI-driven technologies are no exception to this transformation.

Communications 52

Communications Marketing Analytics Resources 52

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Why Content Marketing and Public Relations Need Each Other.

Study 139

Study Media Relations Media Measurement 139

PeakMetrics Insights

MARCH 13, 2019

Numerous digital tools exist to help, and your nonprofit may find that it can save time and money adopting them. Here are twenty digital tools all nonprofits should be using. Once a nonprofit has identified its target market, it needs to learn about it, and what better way to do that than with Facebook? Google Analytics.

Nonprofit 40

Nonprofit Tools Strategy Google 40

The Resolution Blog

OCTOBER 4, 2019

The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it. Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Cision

OCTOBER 24, 2015

If your brand has the right social listening tools , you can easily set up a news feed based on your competitors’ keywords. Measure their data as you would for your own social media accounts. Take the data you’ve measured, look at what your brand wants to improve and use others’ success to inspire new ideas for your brand.

Social Media 120

Social Media Real Estate Media How To 120

Burrelles Fresh Ideas

OCTOBER 24, 2023

Inviting user-generated content (UGC) can not only be an enormously effective way to tap into the voice of the customer, but it can also transform the customer’s voice into a potent PR tool.

Strategy 96

Strategy Ethics Social Media Data 96

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns.

Video 109

Video Marketing SEO Social Media 109

Shift Communications

DECEMBER 17, 2014

It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter by Ragan Communications as part of their Content Marketing Awards last month. Part Five: Measurement.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Tech PR is an essential tool for tech companies to stand out from the competition and achieve maximum impact and results.

Strategy 62

Strategy Brand Branding Technology 62

Cision

DECEMBER 12, 2015

Do the marketing tools and tactics you use actually keep your brand top of mind? A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics. Current events could make for great examples in evergreen content, like white papers or tip sheets, down the line.

Journalism 120

Journalism Brand Branding Writing 120

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. What to Avoid: Don’t over-polish your feed.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. How do you measure success? Smaller newsrooms are covering a far wider reach of topics.

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

OCTOBER 29, 2015

A r eport issued by PageFair (which produces tools to measure the impact of ad blocking and develops unobtrusive advertising) states that ad blocking use grew 41 percent in the last 12 months and that publishers lost an estimated $22 billion in 2015. Images: Uwe Hermann , Steve Johnson ( Creative Commons ).

Trends 120

Trends Software Advertising Advertising 120

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. Only 30 percent of B2B companies say their content marketing is effective.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Burrelles Fresh Ideas

MAY 30, 2023

Diversity of content can be a particularly effective route to take here. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics. This should include providing subtitles for video content and transcripts for podcasts.

How To 40

How To Ethics Education Creativity 40

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. 3) The Future of Marketing Looks More like Public Relations. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. 6) Can you Profit Directly from Content Marketing?

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

wiredPRworks

JUNE 5, 2018

Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts. What's your biggest question about how to infuse your digital marketing and PR with storytelling?

Marketing 45

Marketing Insurance Insurance B2C 45

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. If you don’t embrace the new tools, someone else will and they will get the job instead. In fact, most AI tools I have seen are surprisingly weak and unsophisticated when compared to their hype curve. If you are a PR professional, it’s unlikely.

Analytics 65

Analytics Data Pinterest System 65

Cision

APRIL 6, 2015

For every Serial , or Nerdist , or Manager Tools , or Norm McDonald Live (a personal favorite), there are literally thousands of podcasts that are far less entertaining to listen to or to watch. People don’t listen to podcasts because they are podcasts, they listen to great content that is delivered via the podcast medium.

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 117

Strategy Crisis Marketing B2B 117

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 192

Writing Communications Marketing B2B 192

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97