Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel.

Advertising 52

Advertising Advertising Web Privacy 52

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity SEO Measurement 136

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

ImPRessions - Crenshaw Communications

MARCH 11, 2021

It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. Measure Performance.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

PR for Anyone

JANUARY 28, 2024

Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups.

Employee 130

Employee Policies Creativity Company 130

Cision

AUGUST 17, 2017

While advertisers and marketers have been busy pioneering ways to use this type of data, the PR industry has been left behind. Many PR pros still build media lists manually, and most lack the tools they need to properly analyze the performance of their campaigns. PR will always be a creative discipline.

Big Data 166

Big Data Data Communications Creativity 166

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. These tools make creating your very own digital store on these platforms a breeze.

Social Media 86

Social Media Media Mobile SEO 86

5W PR

JULY 18, 2023

Social media Food and beverage social media tools are an excellent channel for connecting with a target audience. Experiment with creative and engaging content formats. Advertising Online advertising can significantly boost a brand’s visibility and drive targeted traffic.

Branding 78

Branding Brand Engineering Analytics 78

Communications Conversations

JUNE 30, 2016

They’re continuously releasing new advertising products. Historically, Pinterest has done a fantastic job of driving traffic, often one of the Holy Grails of measurement for the modern marketer. So again, why are fewer brands adopting Pinterest as a key social media tool? And, they have big designs on that growth.

Pinterest 97

Pinterest Social Media Tools Media 97

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. The same was pretty much true of PR.

Measurement 49

Measurement Analytics Google Agency 49

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Prohibition

FEBRUARY 18, 2021

The update provides extensive training for users on LinkedIn ad tools through video courses that cover a variety of topics such as; how to use LinkedIn ads, effective ad targeting, how to improve lead generation whilst also covering how to report on analytics. Facebook overhauls its privacy setting.

Social Media 118

Social Media Trends Media YouTube 118

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 3) Earned media improves advertising effectiveness.

Study 138

Study Media Relations Media Measurement 138

ImPRessions - Crenshaw Communications

MAY 26, 2016

More measurement, metrics, and quantifying value. In the age of data insights, nothing will escape the reach of precise measurement tools. As marketing and advertising become more data-driven and trackable, PR professionals will be expected to deliver the same kind of metrics and attribution.

Viral 136

Viral Creativity Advertising Advertising 136

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Instagram’s Collaborator Tool can help you reach new audiences by leveraging the impression power of both brands.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. The most underutilized tool in a manager’s toolkit is a compliment. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks.

Survey 99

Survey Trends Marketing Creativity 99

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. The company calls this Cision Activation.

Publicity 89

Publicity Media Advertising Advertising 89

The Resolution Blog

NOVEMBER 1, 2015

Our core unit involves a researcher, an account planner, a strategist, a digital comms expert and people who can create content; be it a copy writer/creative director/designer/video producer. We huddle at 10am and 4pm to talk about what opportunities we can see and propose a creative outline to the client for a yay or nay response.

Reddit 120

Reddit Creativity Trends Web 120

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. How is public relations measured? In other words, “it depends.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right?

Marketing 170

Marketing Measurement Trends B2B 170

Konnect Agency

MAY 17, 2023

They are also extremely discerning when it comes to marketing messages, and are more likely to trust recommendations from influencers than traditional advertising. It’s also important for brands to give influencers creative freedom when developing content.

Agency 52

Agency Marketing YouTube Video 52

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. This can be achieved by doing your research manually or using insight tools to work out what certain demographics exactly want to be seeing on your social media platform.

Video 62

Video Social Media Instagram Media 62

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. The good news for practitioners is that each of the digital platforms provide self-service planning and management tools to help plan and manage campaigns. Native advertising. Test and learn. Content syndication.

Media 103

Media How To Advertising Advertising 103

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. Basic graphic design skills using tools like @canva @AdobeSpark @Adobe. – Measurement & analytics. . – Measurement & analytics. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Globally, for years there has been a fairly rapid unification of the three elements of the business of public communications - PR, advertising and digital business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. That means adapting using tools such as social distancing, track and trace apps, and personal protective equipment. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools. There are exceptions but they are limited.

Storytelling 78

Storytelling Internal International Social Media 78

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” There are many social media management tools you can use to do this – I prefer [link]. And they paid $500 a month for strategy and measurement. Raise awareness.

Small Business 213

Small Business Fashion Groups Local 213

PR 20/20

MARCH 7, 2023

Before the assessment portion, you’ll attend four courses: Discover the Next Generation of Google Analytics Use Google Analytics to Meet Your Business Objectives Measure Your Marketing with Google Analytics Go Further with Your Google Analytics Data. Measure the value of AI tools for your company's efficiency and performance.

Course 52

Course Marketing Analytics Google 52

Prohibition

NOVEMBER 30, 2020

Record and edit 15-second multi-clip videos with audio , effects , and new creative tools. It’s an opportunity to show off your creativity. Currently there are no advertising options available for Reels; you can’t pay to boost your Reels or buy a featured spot. What are Instagram reels? Likes and comments.

Instagram 62

Instagram Social Media Fashion Media 62

Deirdre Breakenridge

NOVEMBER 11, 2019

While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Don’t forget that engagement can also be measured. Be Creative. Be sure to advertise this before the event. Podcasting is personal. There are two ways to do this.

Community 206

Community Nonprofit Conference Social Media 206

Cision

DECEMBER 12, 2015

Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics. Want proof?

Journalism 120

Journalism Branding Brand Writing 120

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62