Burrelles Fresh Ideas

MARCH 5, 2024

Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order). Wait, what is earned media? Non-paid social media posts referencing a product or service.

Media 98

Media Nonprofit Pitching Analytics 98

5W PR

MAY 4, 2023

This strategy is effective across various marketing channels like social media, print ads, and TV commercials. This includes the era, pop culture references, or memories that evoke a sense of nostalgia. Being Creative and Innovative Nostalgia marketing uses the past, but brands can still be creative.

Film 88

Film Marketing Consumer Fashion 88

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Grow Our Creative Capabilities As An Agency.

Video 283

Video Facebook Social Media Creativity 283

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Average Time on Page.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. How is public relations measured? In other words, “it depends.”.

Interviews 101

Interviews Publicity Technology Social Media 101

NewsWhip

APRIL 27, 2023

This is done by analyzing millions of social media engagements, and hundreds of news websites in real time. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last.

Measurement 40

Measurement Strategy Social Media Analytics 40

The Resolution Blog

OCTOBER 4, 2019

The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it.

Advertising 120

Advertising Advertising Measurement Storytelling 120

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

Preferably, this also means they follow the company, the management and some clients on social media and have made it their business to comment on posts and share content as well. Do show creativity. Smart candidates start doing this very early in a hiring cycle. Don’t burn any bridges. Not even one. Don’t be shy.

Publicity 120

Publicity B2B Fashion Sports 120

Prohibition

AUGUST 2, 2023

With the rise of social media platforms, influencers have gained immense popularity and have become trusted voices in the industry. Additionally, celebrities often have a strong social media presence, allowing them to promote the brand to their millions of followers, further expanding the reach of the campaign.

Brand 62

Brand Branding Reputation Consumer 62

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. They will refer you to their marketing department and ask you to pay for an ad!

Publicity 52

Publicity Marketing eBook Public Affairs 52

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. ” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. In traditional journalism, diligent fact-checking is a given.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Cision

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., In other words: neglect SEO at your own risk. Pick Your Keywords.

SEO 174

SEO Engineering Google Writing 174

ISEBOX

NOVEMBER 30, 2015

Most of them are impressive, hardworking and creative. 4) You don’t measure. Often referred to as the “Barcelona Principles” PR Pro’s are looking at social metrics, their intended outcome, and the effect their stories have on critical business measurable, in addition to the traditional advertising value equivalents (AVE).

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Stephen Waddington

MAY 19, 2020

Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. Topic pillars, often referred to as content pillars or pillar content, are fundamental themes or topics you build your content strategy around. According to WordPress, users create 70 million blog posts per month through its platform.

How To 52

How To SEO Content Marketing Engineering 52

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . How to measure success in digital marketing campaigns.

Marketing 45

Marketing Insurance Insurance B2C 45

Cision

OCTOBER 12, 2015

This is consistent with my experience and is probably one of the worst kept secrets about social media. I mention all social channels to suggest that lack of social proof on the lower barrier-to-entry platform could perhaps influence whether readers would share another platform such as Facebook, Google Plus, Reddit, et cetera.

Twitter 120

Twitter Measurement Reddit Data 120

Cision

JANUARY 6, 2017

We have done a lot of work in the convenience store industry and they referred to their customer as “Bubba”. How do you measure that success? That work then gives us a framework to think creatively about how to communicate with the customer. That includes the guest experience, the environment, advertising and social media.

Retail 225

Retail Consumer Brand Branding 225

Waxing UnLyrical

JANUARY 29, 2019

Neural networks, artificial intelligence (AI) , and automated systems allow for conversion reports, pay-per-click (PPC), open rates, social media stats and net loss of subscribers that can be crafted within mere minutes. The concept has become a science of its own in recent years, frequently referred to as UX (user experience) design.

Marketing 67

Marketing Web Software Technology 67

Sword and the Script

JANUARY 10, 2017

It’s important to note that the report includes – in great detail – fairly significant variations between those who blog professionally and those who do not (the report refers to this segment as “not-yet-pros”). A Simple Measure of Marketing Many Businesses Miss. Search and social as sources of traffic.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

AUGUST 11, 2018

This is because digital marketing, like email marketing and PPC, created an opportunity to measure efforts like never before. Ideally, we’re aligned on targets, personas , messages, leads, customer engagements, retention and references. Looking for an agency partner that can both bring creative ideas. and execute them?

Marketing 72

Marketing B2B Pitching Advertising 72

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Measurement Goals. Your boss is going to want to see how your work is affecting not just social growth, but also other metrics like web traffic and bottom-line conversions. The biggest reason social media exists is engagement.

Community 60

Community Tools Measurement Crisis 60

Shift Communications

DECEMBER 30, 2015

SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape.

Twitter 74

Twitter Pitching Facebook Data 74

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# And not their fame of reference. Across any industry. Or time zone.

Measurement 66

Measurement Tourism Blogging Writing 66

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Email takeovers – some trade media publications offer this option but call it something else.

Marketing 66

Marketing Survey Study B2B 66

Beyond PR

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., In other words: neglect SEO at your own risk. Pick Your Keywords.

SEO 75

SEO Engineering Google Writing 75

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Course 40

Course Local Creativity LinkedIn 40

PR Conversations

JULY 24, 2018

Ann Pilkington , Co-founder, PR Academy : There is a perception, I think, that PR and communication roles are all about being able to communicate with this being understood as interpersonal communication, i.e. chat, be socialable. How often do we hear communication referred to as a “soft skill”. This undervalues the role.

Publicity 46

Publicity Study Government Internal 46

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Look at some of his parables.

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

JANUARY 24, 2013

It refers to the ability to collect large sets of complex data that are normally difficult to filter. Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” It is surely becoming part of your daily PR research function.

Big Data 92

Big Data Data Publicity Analytics 92

Cision

APRIL 6, 2015

People can save time and read the content (or can reference back to parts of it without having to skim the audio). Don’t use listens to measure success. Social media, paid (yikes) media, email, et cetera. Want more tips about podcasts and other multimedia formats? Best Practices Featured Content Marketing'

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

JUNE 15, 2016

These are just a few questions every good PR person, marketer or social media professional should ask. But after digging through old poems and short stories I wrote as a teenager, my creative juices started flowing. But after digging through old poems and short stories I wrote as a teenager, my creative juices started flowing.

Community 40

Community Facebook Writing Local 40

Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. Being able to measure and assess influencer marketing ROIs accurately (44%). Here’s a checklist for identifying and selecting an influencer in your niche: Who are the top influencers on various social media platforms?

Marketing 40

Marketing Viral Fashion Product Launch 40

Waxing UnLyrical

DECEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. Social media as the new support group? I love dogs!

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Social Media 73

Social Media Twitter Facebook Measurement 73