Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition.

Technology 141

Technology Crisis Management Social Media Training 141

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. Her start : Public relations intern with Fleishman Hillard. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. LeeAnn Rasachak.

Marketing 60

Marketing Leadership Creativity Internal 60

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. must-read for any internal comms departments! Employee communications after sudden transformation. The COVID-19 casebook.

Reputation 133

Reputation Creativity Crisis Employee 133

PRSay

NOVEMBER 8, 2023

Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities. Number one is writing. Bring your creativity to the table. Does it help us with writing?

Creativity 77

Creativity Writing Agency Internal 77

Stephen Waddington

OCTOBER 31, 2018

Ladder Talent I am delighted to announce the launch of Ladder Talent , a people consultancy for the creative industries. Ladder Talent is a people consultancy for the creative industries. Blogging and writing I will also carry on running my blogs PRcareers.co.uk Check us all out here.

Training 95

Training Creativity Employee Data 95

Sword and the Script

APRIL 19, 2022

You don’t have interns firing off marketing emails or press releases – don’t do that here either. That’s not a slight against interns, but the point is you need some with the time, experience and judgment to be what is, essentially, the face of a company to an important group of people. Get creative. This is good.

B2B 102

B2B Twitter Brand Branding 102

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work.

Skype 147

Skype Agency Meeting Software 147

PRSay

FEBRUARY 21, 2023

The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” I like helping people express themselves creatively and share their knowledge.” After studying video at a small college, Melton joined the United States Marines Corp. Later, he was embedded with an infantry unit in Iraq. “If

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Internal resources can quickly be tapped. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. New endings such as ‘dot-photography’ (.photography),

Trends 120

Trends Leadership Small Business Analytics 120

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. A new Pew Research Center survey of U.S. Instagram is a great way to reach youth.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 98

Interviews Publicity Technology Social Media 98

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Cars can drive themselves and machines outperform doctors in medical diagnostics.

Technology 95

Technology Ethics Tools Creativity 95

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Think of your content contributor guide as a map for creatives to follow. Word document?

How To 177

How To Guidelines Content Marketing Video 177

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Journalistics

SEPTEMBER 13, 2021

These quid pro quo arrangements are never in writing, and typically are communicated over lunch with a publisher or sales rep who, with a smile or a wink, assures the client or agency that, “I have no influence over editorial…but I’ll see what I can do.” With the media, succeeding in a pay-to-play world means two things.

Advertising 52

Advertising Advertising Ethics Conference 52

The Hoffman Agency

FEBRUARY 22, 2022

It’s incredibly hard to believe that almost four months have passed since I first set (digital) foot at the agency, thrilled to be a part of the industry and unaware of the invaluable practice, collaboration and exposure to creativity I would gain throughout this experience. A lack of micromanagement is a sign of trust — not neglect.

Internal 36

Internal International Leadership Agency 36

Sword and the Script

AUGUST 14, 2018

No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. For example, Black Hat is an important B2B conference for cybersecurity companies and I observed several reporters supplementing their writing with video interviews taken from a phone and embedded with their stories.

Survey 101

Survey Report Media B2B 101

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!].

LinkedIn 52

LinkedIn How To B2B Social Media 52

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. SCHEDULE A DEMO.

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 190

Writing Communications Marketing B2B 190

PRSay

MARCH 26, 2021

Making an effort to understand the advantages and disadvantages that people feel due to a combination of intersectional factors when writing messages for different audiences is a skill I focus on, trying to continue to learn as I go. Internalizing messages that we have to do more and make more leads to burnout and hurts our creativity.

Publicity 165

Publicity Nonprofit Customer Service Writing 165

Sword and the Script

MARCH 16, 2021

A client of mine produces an annual survey of creatives and marketers which had a similar finding in this area. Creative teams showed remarkable adaptability and “gained a higher standing in business, which relied on their expertise to support the remote work transformation.”. This is a blind spot and area of marketing risk.

Survey 150

Survey Marketing B2B Comparison 150

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity.

Travel 120

Travel Agriculture Tourism Internal 120

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Write a press release. Circulate internally. Always remember your internal audience because they are the most likely to be impacted by the coverage and to share big hits to their network. Report back to leadership. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Download our free Path to PR Agency Leadership tip sheet. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 88

Agency Energy Crisis Management Industry 88

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust."

Meeting 98

Meeting Advertising Advertising Agency 98

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe.

Sports 0

Sports Leadership Internal International 0

Maxim Behar

JANUARY 3, 2021

Just one simple word repeated many times dominates my all biography – work, work, work… I am an international PR expert, Harvard Kennedy school Graduated, but also have a diploma from Universities in Prague, Yokohama, Seattle, London, and Berlin. How hard or easy is it to establish and maintain a career in writing? I do not know.

Local 52

Local Writing Social Media Interviews 52

Cision

JULY 28, 2016

So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. My first job was a news editor, where I decided to write health features. My biggest pet peeve is…people who purposefully treat others badly, particularly from a position of leadership (power of any kind).

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. He hosts his own weekly radio program for 12 years, The Small Business Radio Show on AM820, and writes regularly for the American Express Open Forum and other periodicals. How could such a busy person find time to meet so many people?

Small Business 52

Small Business Social Media Radio Media 52

PR 20/20

JUNE 9, 2020

Next, with a firm grasp on current performance, the team developed a Creative Brief. We also eliminated drop downs in the header’s navigation, and added more calls-to-action and a more strategic internal linking structure. With leadership’s buy-in on the sitemap, we examined a shortlist of templates from HubSpot’s Asset Marketplace.

Web 60

Web Internal International Storytelling 60

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client.

Strategy 88

Strategy Analysis Small Business Measurement 88