Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. A study of more than 100 million different online posts found that articles with at least one image were shared twice as much on Facebook and Twitter when compared to text-only shares.

Communications 120

Communications Telecommunications Infographics Video 120

Cision

JANUARY 6, 2016

Gone are the days when you could post a few lines of text on Facebook or a passing thought as a tweet on Twitter and call it ‘social media marketing.’ Even the once text-only Twitter has transformed into a visual gallery with its Twitter Cards. Today, users have come to expect more. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

5W PR

OCTOBER 9, 2017

Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence. 5 – Get Creative. Getting (and staying) creative can be difficult. Her creativity has allowed her page to quickly amass over 35,000 engaged followers.

Social Media 112

Social Media Media Mobile Pinterest 112

Cision

NOVEMBER 24, 2015

A similar settled case found that news agencies and journalists cannot use Twitter photographs without first asking permission. While comedians must rely on others’ materials for parody and sketches, the amount they take to work with can cause a scene just as easily as someone reusing statistics from one infographic for another. .

Examples 120

Examples Viral YouTube Infographics 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. 9) Twitter is the social network of most value to reporters. Read more: What Do You Get When You Cross Media Trends with Customer Support and Investor Relations?

Marketing 78

Marketing Publicity Survey Study 78

Rock the Status Quo

AUGUST 21, 2014

One blog post can become a SlideShare deck, video, infographic, quote image. Mix evergreen content with timely or trending topics. Ask for the client’s Twitter handle to be included in the share content, or wrap it into the title (if allowable). Be unique and creative to stand out. How can you leverage content further?

Writing 203

Writing Blogging Pitching Content Marketing 203

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Twitter: How many followers do they have? Are they using Twitter for “calls to action?” Cool infographics. Information is everywhere.

How To 198

How To Real Estate Web Case Study 198

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Discover new ideas amid detailed coverage of emerging trends and opportunities. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Share Tweet Share. Ragan’s PR Daily.

Blogging 68

Blogging Education Resources Creativity 68

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? First, we developed a Twitter list of our faculty with expertise related to the coronavirus and the epidemiology of pandemics. We are confident this trend will continue for years to come. News & World Report rankings for U.S.

Publicity 158

Publicity Social Media Report Fashion 158

PR 20/20

JANUARY 3, 2019

We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. s Brittni Kinney talked about content trends and what they’ll mean for our industry in 2019. 4 Tips to Unleash Your Inner Content Creative Genius. Best of luck in 2019! ??.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Buzzstream

MAY 19, 2022

You can also go with keywords like: YOUR INDUSTRY + trends. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. The most successful brands will find creative ways to insert their own survey data to make a post linkable. . YOUR INDUSTRY + facts. YOUR INDUSTRY + survey. Enter Reddit.

Survey 91

Survey How To Reddit Pitching 91

ISEBOX

JANUARY 12, 2017

The duo implemented social medial listening technology to track the Facebook, Twitter, Instagram, and YouTube accounts for the major players in Big Pharma over early 2016. Or, you could read the Social Check-Up, a report prepared by Ogilvy Healthworld in partnership with Pulsar, developer of audience intelligence platforms.

Social Media 70

Social Media Pharmaceuticals Company Media 70

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x.

Infographics 72

Infographics Case Study Video Survey 72

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Video, photos, infographics and the like are necessary in a mobile and digital world. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

Cision

AUGUST 6, 2015

Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Read the full-length white paper or check out the infographic below! Images: N i c o l a , Hideyuki KAMON , brendangates ( Creative Commons ).

Travel 120

Travel Technology Airlines Wireless 120

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Reach new audiences by using popular industry hashtags (you can use tools like Hashtagify to identify what’s trending).

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78

PR 20/20

MAY 26, 2016

Everywhere we look—Facebook to Twitter to Instagram—we can’t avoid promoted links vying for eyeballs. It might be time to re-evaluate your blog from top to bottom, and awaken a more stimulating, creative brand personality. Publish long and short-form pieces, as well as multimedia like videos and infographics to keep readers engaged.

Blogging 51

Blogging Brand Branding How To 51

Beyond PR

MARCH 23, 2016

Words convey: Whether it’s an article covering new product features, an ebook about your industry’s latest trends, or a cute cat video, the first requirement of a great content experience is providing quality information that delivers on your headline’s promise.

Video 40

Video eBook Viral Infographics 40

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Twitter: How many followers do they have? Are they using Twitter for “calls to action?”. Cool infographics. Information is everywhere. How active are they?

Real Estate 57

Real Estate How To Web Case Study 57

Beyond PR

AUGUST 4, 2016

Social media makes it easier to uncover customer trends and pain points, competitive intelligence and new business. Don’t hesitate to remind your Twitter followers you’re also on Pinterest (and vice versa). Whether you’re announcing news or educating customers, Twitter offers a unique, interactive platform people love.

Social Media 40

Social Media Pinterest Media Marketing 40

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Journalistics

JULY 6, 2013

David has since added to the real-time discussion with his Newsjacking book, which further reinforces the need for brands to respond quickly to breaking stories or trending topics, to insert themselves into the news cycle when appropriate to earn incredible brand awareness. How ready are you to deal with a real-time marketing & PR event?

Marketing 52

Marketing Community Trends Case Study 52

Journalistics

APRIL 5, 2016

The top trend in media right now is the evolution of the multimedia journalist. If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. of journalists consider Twitter to be the most-valuable social channel. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The top trend in media right now is the evolution of the multimedia journalist. If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. of journalists consider Twitter to be the most-valuable social channel. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget. A few negative posts on Facebook or Twitter can result in a bad reputation that your company struggles to overcome for years.

Publicity 67

Publicity Small Business Advertising Advertising 67

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Twitter still runs on the basic assumption that 140 characters is enough to broadcast your message and the new rules make it a little easier. Infographics are your key language elements here. Follow us on Twitter. Here’s an example: Facebook. mikefalkow.

Social Media 100

Social Media Media Infographics Pinterest 100

Waxing UnLyrical

JANUARY 17, 2019

Do you have access to de-identified data within your product that could point to an industry trend? These results can be used for a press release, infographic, social media post and media relations outreach. ’ Heather can be reached via Twitter , LinkedIn and heatherc@rae-communications.com.

Leadership 81

Leadership Survey Education Exercises 81

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Twitter 3 Tips for Getting Your Online Video Act Together for 2016. To autoplay or NOT to autoplay.

Video 40

Video YouTube Web Case Study 40

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100