ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Stay on top of industry news – We know the importance of absorbing news for PR but sometimes we get too wrapped up in other projects and forget to scan as often as we should. Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. .

Writing 310

Writing LinkedIn Social Media SEO 310

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

Pitching 130

Pitching Television Trends YouTube 130

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. It’s also helpful to understand the reporter’s perspective on the major topics in the industry. Understand and manage deadlines. Use email well.

Media 333

Media Pitching Report B2B 333

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets Everyone expects PR pros to assist in writing content for the media.

Training 195

Training Media Training Reputation Crisis Communications 195

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company Fast Company ‘s Leadership section selectively accepts outside contributions from industry professionals. We appreciate lively, polished writing that balances research or news with fun and memorable anecdotes or examples that help illustrate your point of view. Here’s a little bit about how that works.

Company 100

Company How To Leadership Pitching 100

Onclusive

JUNE 9, 2021

Set your messaging, write the story. To determine the right creative angle, ask yourself—why would my audiences care about this topic? At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets. Relationship building takes time.

Training 370

Training Media Training Reputation Crisis Communications 370

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.

Journalism 114

Journalism Automotive Interviews Writing 114

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. Did you invent a new product, write a book, or win an award? You can also get creative with “new.” It is vital that you find someone covering your industry. Ask Google, “Who writes about [your topic] at [name of publication]?”

Publicity 331

Publicity Television Local Pitching 331

Bianchi Biz Blog

NOVEMBER 6, 2023

Being that I’m fresh in the industry I haven’t gotten the chance to write many stories, so for now my most fun story is also the one I’m most proud of. She had an incredibly inspiring story that reminded me how much I love writing profiles on individuals. How do I write it so they follow along without getting bored?

Meeting 92

Meeting Engineering Journalism Media 92

ImPRessions - Crenshaw Communications

JULY 20, 2020

A POV offers currency for proactive pitching as well as content development. Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. PR doesn’t just need to be pitching over email. Weshould get creative with tactics.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

MAY 25, 2021

When considering a career in PR — or a pivot from another industry — size can matter. But chances are, even during your first months on the job, you’ll have the chance to write, pitch media, research business categories, and even participate in high-level creative sessions and business development meetings.

Agency 361

Agency Mobile Meeting Sports 361

Communications Conversations

APRIL 21, 2020

Even in our industry. But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). Your story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition.

Technology 146

Technology Crisis Management Social Media Training 146

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends. Pop Culture/Creativity Blogs. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

NOVEMBER 8, 2023

With a session titled “ Strategies for Success in Your Dream Industry ,” it’s no wonder. Number one is writing. But we forget how important writing is, whether it’s an email, a press release or a pitch. Bring your creativity to the table. Does it help us with writing? Following her Oct.

Creativity 78

Creativity Writing Agency Internal 78

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. But our list has more to do with ideas we feel will elevate the industry as a whole. It also provides opportunity for those just starting out in the business to flex their writing muscles.

SEO 200

SEO Pitching Agency Exercises 200

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Agencies are usually structured as teams specializing in specific industries, outlets or channels. Young professionals often enter the industry by way of student internships, post-grad internships, and entry-level positions.

Agency 88

Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Public relations is a $13 billion industry employing 100,000 people in the US. Serious candidates research the industry, clients, client competitors and any other intel that will give them an edge. ” Master all types of writing. And, the need for qualified PR people has never been greater. And this is still true today.

Training 159

Training Pitching Writing Video 159

Wadds Inc.

NOVEMBER 11, 2023

The AI industry recognises the need to develop enterprise-level solutions. We’ve worked with more than 20 practitioners and vendors to review each of the large language models and different generic and industry-specific tools. The results are equally surprising and terrifying. Fact-checking remains an issue.

Report 119

Report Publicity Training Policies 119

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

PRSay

OCTOBER 6, 2021

Parajon — who has agency and creative experience working with National Geographic and HBO, and in-house experience at Spotify and now Netflix — is learning what it takes to build a global entertainment brand and keep it at the forefront of culture. Try some industries you’ve never dabbled in before, too.”. What’s the new news?”

Agency 165

Agency Creativity Brand Branding 165

Shift Communications

MAY 17, 2023

With genAI, we were quick to recognize the inflection point our industry faces. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. How we use it: for general research on topic areas. Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

With genAI, we were quick to recognize the inflection point our industry faces. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. How we use it: for general research on topic areas. Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Flack's Revenge

APRIL 27, 2021

It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. That said, sending and praying, optimistically, is not good; or is falling in love with your own ideas and pitches. Realize you have to be smart and creative, and work hard to earn their attention. Why is it a challenge

Storytelling 177

Storytelling Pitching Interviews Agency 177

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. To improve writing. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

5W PR

MAY 4, 2022

Cryptocurrency, bitcoin, and blockchain are hot buzzwords in the tech industry these days. Its applications are currently being explored across industries, and public relations is no exception. PR as an industry got its start around the same time that blockchain became known as the underlying technology behind Bitcoin.

Technology 88

Technology Publicity Banking Newspapers 88

Sword and the Script

MARCH 28, 2023

Can’t automate authenticity “AI will change the workload for PR practitioners and allow them to focus their efforts towards relationship building and more strategic, engaging and creative work. That’s where our creative sparks have been honed. It’s unlikely that PR professionals will be replaced by AI in the next decade.

Software 132

Software Technology Creativity Crisis Management 132

Cision

DECEMBER 12, 2017

Be creative and keep an open mind. They are powerful, and they direct your reader to what makes your pitch stand out. The latter suggests an ease of use, addresses a specific yet common problem and makes it timely, all which improve the allure of your pitch. I nstead, wait for a reporter to write you back.

How To 279

How To Media Pitching Creativity 279

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter.

Interviews 284

Interviews Radio Small Business Pitching 284

PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. Collect industry research during the initial stages of your campaign. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles. Your pitch has to stand out since journalists get many of them.

Creativity 111

Creativity Data Measurement Product Launch 111

Cision

OCTOBER 20, 2015

You want journalists to write about your business. You’ve pitched countless journalists , but nobody’s biting. In fact, networking is how I ended up writing for Cision! Want more tips for pitching journalists? Again, you don’t need to pitch him, but rather just start the relationship out. Before you do, read on.

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

ImPRessions - Crenshaw Communications

MAY 4, 2018

This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. Join online communities so you’re current on industry issues. Senior professionals know how fast our industry is changing, and they want to keep up. Research specialist sectors.

How To 189

How To Nonprofit Interviews Privacy 189