Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts. Iterative PR Measurement. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

SEPTEMBER 10, 2020

What’s your take on the industry and what are other agencies doing? COVID19 has called out flaws in the use of financial metrics to measure the health and wellbeing of society. Brand and corporate agencies that have a track record in purpose-led are taking an assertive leadership position. It’s understandable.

Agency 122

Agency Creativity Marketing Government 122

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. To determine the right creative angle, ask yourself—why would my audiences care about this topic? Measure success.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243

PRSay

NOVEMBER 10, 2022

How can communications professionals show leadership to help counter this epidemic of incivility? Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Such campaigns will lift eyebrows, turn heads and drop jaws.

Employee 154

Employee Crisis Reputation Creativity 154

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking.

Measurement 136

Measurement B2B Google Financial 136

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. As many states contemplate reopening, smaller businesses have an opportunity to be creative. Leaders are more visible, for better or worse.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Stephen Waddington

AUGUST 6, 2021

Other sessions have explored industry such as ethnic and socio-economic diversity, and professionalism. We’ve also discussed business topics including leadership, purpose; and areas of practice including behavioural science, communication accessibility, creativity, search marketing, and measurement. My thanks to them all.

YouTube 146

YouTube Creativity Community Leadership 146

Wadds Inc.

JULY 7, 2022

The report finds that practitioners continue to face challenges in helping organisations move beyond intent towards action: only a quarter (24%) of organisations set science-based targets and 59% do not measure carbon footprints. Edelman announced a review of its client portfolio and the creation of a transition plan in January 2022.

Leadership 52

Leadership Publicity Energy Crisis 52

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

A firm grasp of the client business and industry. From the beginning of any PR partnership, a client should feel that the team has thoroughly researched its industry and brand, competition and target audience. In particular, decision-makers should look for partners that are steeped in industry and brand language.

Agency 224

Agency Creativity Resources Measurement 224

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. As a creative or technical wunderkind? Do your SWOT. Or leader of others?

Strategy 78

Strategy Brand Branding Leadership 78

Contently - Strategy

DECEMBER 12, 2018

Their bosses shrugged off the failure by blaming an entire industry. I’d love to sit here and tell you that the industry has seen smooth sailing, but that’d be a lie. Creativity strikes back. Now, five years later, they’re ascending to powerful leadership positions.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

PR in High Definition

FEBRUARY 27, 2023

I don’t forget to go back and ask the question again, because there is so much to learn from what a person says in response to that question – and all the more interesting when it’s an organisation outside their industry. Could admiration be a reputation measure of success? Do they trust the company? Are they an advocate?

Reputation 62

Reputation Comparison Measurement Engineering 62

Stern + Associates

AUGUST 25, 2023

It’s always a good idea to inform prospective PR partners about your target budget, so they can set realistic expectations and help you find creative solutions to deploy the PR campaign your business needs. Financial restrictions drastically narrow down your PR agency choices. If it sounds too good to be true, it probably is.

Agency 62

Agency Publicity Measurement Strategy 62

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 108

Video Marketing SEO Social Media 108

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills.

Strategy 62

Strategy Brand Branding Technology 62

Stephen Waddington

NOVEMBER 15, 2018

Don’t get me wrong, reflection is a positive means of learning, and is something that I practice myself, but self flagellation in industry media helps no one. Creatives from across the public relations industry waded in citing issues of bravery, budgets and silos. These are b t excuses. unsplash-logo Samuel Zeller.

Publicity 84

Publicity Sports Ethics Measurement 84

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends. Pop Culture/Creativity Blogs. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

The PR team must continue to perform at a high level and generate measurable outcomes for the fourth quarter. That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. See this earlier post on eight tools for thought leadership.

Retail 136

Retail Creativity Leadership Agency 136

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 258

Strategy Trade Shows Case Study Course 258

Stephen Waddington

MARCH 15, 2022

Innovative learning design, a supportive community, and content from industry leading practitioners and teachers have provided Socially Mobile students with networks and strategic skills to step up in their careers. What's your highlight of the Socially Mobile programme? The calibre of the speakers and level of content.

Mobile 116

Mobile Meeting Course Ethics 116

wiredPRworks

AUGUST 2, 2016

If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. I would advise marketers to measure twice and cut once. Does this cut its power?

Leadership 40

Leadership Survey Enterprise Conference 40

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Agencies are usually structured as teams specializing in specific industries, outlets or channels. Young professionals often enter the industry by way of student internships, post-grad internships, and entry-level positions.

Agency 88

Agency Energy Crisis Management Industry 88

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. Crises occur in many different environments, industries, fields, and situations. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach).

Crisis Management 266

Crisis Management Crisis System Policies 266

PRSay

SEPTEMBER 19, 2017

Given that AirPR is a PR technology company, we get a front-row seat to some of the best and brightest PR professionals in the industry, individuals who care deeply about whether or not their work is driving website traffic, sales and so forth. The industry is moving from taking credit to taking action.

Measurement 135

Measurement Analytics Data Conference 135

PR Job Coach

FEBRUARY 24, 2014

Casting aside the importance of GPA and test scores, Mr. Friedman’s piece cites leadership, humility, collaboration, adaptability and a love of learning or relearning as critical metrics to assess success. On the other axis, list the factors of leadership, humility, collaboration, adaptability and a love of learning. Leadership.

How To 185

How To Leadership Interviews Google 185

Cision

JUNE 15, 2017

Lorie sat down with me to talk about her new position with HPRA, and the importance of relationships and influencers in the industry. . It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. What has stayed the same?

Automotive 245

Automotive Resources Strategy Consumer 245

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. However, AI-generated content is still far from replacing human creativity and expertise. Seize this moment when leadership understands the value of content.

Communications 52

Communications Marketing Analytics Resources 52

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

wiredPRworks

MAY 23, 2022

After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. If we don’t pay each other on time, we are letting ourselves starve and disrespecting our industry as a whole.

Industry 0

Industry Creativity System Training 0

Cision

JULY 8, 2015

In thought leadership, it might be blog posts or podcasts or conference speeches or networking events you organize. Want more thought leadership insight from Dorie? Q: Millennials have shaken up the traditional career approach by dabbling in several industries instead of focusing on one industry for life.

Skype 120

Skype Conference Leadership Big Data 120

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Media outreach has also expanded to connecting with your audience on a niche level through dedicated industry podcasts.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Media outreach has also expanded to connecting with your audience on a niche level through dedicated industry podcasts.

Agency 52

Agency Local Newspapers Interviews 52

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. There were challenges: limited client visibility and minimal access to leadership. We track this through employee surveys, best-place-to-work awards, client surveys and industry accolades. The year was 1992.

Financial 147

Financial Employee Leadership Training 147