Waxing UnLyrical

OCTOBER 12, 2016

I didn’t want to only spend my days billing out client work, I needed something more creative to feed my soul and scale my business. I wanted to continue to earn passive income for products I had built, instead of sacrificing the sweet sunshine day-in and day-out in front of a computer. How To: Measure Success For a Product Launch.

Product Launch 40

Product Launch Measurement How To Course 40

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What does our product do? Christopher S.

Creativity 96

Creativity Product Launch Examples Energy 96

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. How to leverage data during a crisis and which tools can help. Sharam began by describing how the New PR World impacts a crisis.

Crisis 186

Crisis How To Brand Branding 186

Onclusive

JUNE 2, 2021

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. .

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What does our product do?

Creativity 76

Creativity Product Launch Examples Energy 76

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. Yet after the first and second waves of coverage, the challenge is how to continue the momentum. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

Prohibition

AUGUST 16, 2021

Get creative with the content that you’re creating. For example, you could take a ‘soft sales’ approach and show your followers how to use your product. Thinking outside of the box and being creative with your video content will ensure it stands out when people are scrolling through the feed.

LinkedIn 62

LinkedIn Video How To Marketing 62

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Consider how to integrate experiential elements that align with your event’s theme or objectives.

Product Launch 52

Product Launch Transportation Measurement Examples 52

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. But, in reality, we understand that a company’s news cycle ebbs and flows.

Media Relations 107

Media Relations How To Media Pitching 107

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

How to make the most of a time and dollar investment in a trade show or conference? If a company has news to share — an acquisition, new product launch, or growth milestone, the conference backdrop can add sex appeal and offer the benefit of a captive audience of media and insiders. Get creative to stand out.

Conference 95

Conference Trade Shows How To B2B 95

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent.

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important. While this is frustrating, we know how to make the best out of this situation. While we are planners, we do know how to handle the unexpected surprises in life.

Product Launch 296

Product Launch Training Interviews Software 296

Remote PR Jobs

OCTOBER 11, 2022

Here are three ways to incorporate social media into your PR plan, along with how to get the most bang for your buck out of these online platforms. #1 Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Keep It Creative.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Beyond PR

OCTOBER 4, 2016

It takes savvy, creativity and a penchant for experimentation to connect with audiences. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. How newsworthy is your angle, though?

Strategy 96

Strategy How To Software Media 96

5W PR

SEPTEMBER 9, 2021

Public relations specialists are helping small businesses adapt to the demands of hyper-connected consumers and teaching them how to use social listening and analytics tools to understand and engage their target audiences while also identifying potential threats and opportunities in today’s ever-changing digital landscape.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Beyond PR

APRIL 13, 2016

You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. Download Make Your Product Launch the Start of a Multichannel Content Promotion Plan for more content distribution tips and multichannel use cases.

Product Launch 40

Product Launch Marketing How To B2C 40

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. However, remember that AI should not replace human-written content and creativity. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. How did you get your start in PR? From an early age, I would talk to anyone.

Pitching 228

Pitching Agency Social Media Creativity 228

Konnect Agency

JULY 6, 2022

As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategically on how to position clients with key media contacts. Think Outside of Traditional Pitching.

Agency 52

Agency Print Pitching Product Launch 52

B2B PR Sense

JANUARY 5, 2018

How to Pick the Right B2B PR Agency For You. How to Score in B2B Media Relations. Product launch. PR instead uses creativity and analytics to tell a story that resonates with your audience. A good PR person knows how to weave everyday facts into a story that engages. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Konnect Agency

APRIL 26, 2023

If you want your product or brand to make a big impact, your mailer needs to be just as memorable. Here’s how to create a product launch mailer that will have your audience feeling like VIPs. The more creative and personal you can make your mailer, the more likely it is to make a lasting impact.

Agency 52

Agency Marketing Creativity Consumer 52

OnePitch

JANUARY 10, 2023

How to Standout in His Inbox . [00:04:18] I asked you, how does a pitch stand out in your inbox? [00:04:25] BB: Direct or creative subject line? I don’t want a creative subject line. I mean, I think there are handful of exceptions and I don’t like do a lot of product stuff. View Transcription.

Pitching 81

Pitching Financial Video Product Launch 81

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 Creativity? Affects Communication & Demand Generation Strategies. Competition?

Brand 40

Brand Branding How To Employee 40

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. Ask for credentials and applicable case histories.

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Skype Conference Agency Product Launch 136

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. . ~ David Berkowitz , Founder, Serial Marketers. Work smarter – not harder!

Marketing 187

Marketing Content Marketing Data Social Media 187

Bianchi Biz Blog

JANUARY 21, 2021

The new capabilities that result from pursuing digital system solutions may resolve a long-standing issue for sales reps: how to centralize and access disparate forms of information that are collected about customers. Get creative! For Freudenberg, this was a key benefit, but one that comes with a learning curve.

Automotive 70

Automotive Training Travel Meeting 70

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Doctor Spin

MAY 21, 2023

many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. How To Work With PR Agencies Before contacting PR agencies, knowing which type of collaboration format you’re looking for is wise. Get access to creative, out-of-the-box thinking.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Presspage

NOVEMBER 20, 2018

Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. Hence, the introduction of brand journalism. Make no mistake – brand journalism entails different tasks for different brands and different communicators.

Brand 60

Brand Branding Journalism Product Launch 60

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Be creative when live-tweeting from the event. If a company executive is presenting or speaking on a panel, consider a post that features their story.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Critical Mention

OCTOBER 21, 2018

Influencers, advocates and even ambassadors are not only used in campaigns or product launches, but they could also be another way to engage and reach your audience in a crisis. You also want to have a flowchart ( Melissa Agnes has a great one) on how to respond and react to an online crisis. SCHEDULE A DEMO.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Prohibition

AUGUST 23, 2023

How to Identify and Approach Influencers for Collaborations Finding the right influencers to collaborate with is crucial. This can include sharing exclusive discount codes or highlighting their product recommendations. Events and Launches : Invite influencers to your product launches or events to generate buzz and create live content.

Retail 62

Retail Marketing Advertising Advertising 62

PR 20/20

OCTOBER 4, 2018

hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing.

Video 78

Video Trends Strategy Marketing 78

Prohibition

JULY 16, 2019

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. Believe In Dreams’ – Tiffany & Co video Campaign.

Video 63

Video Fashion Content Marketing Product Launch 63