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The 5 Biggest Mistakes To Avoid In Social Media Video Marketing

Prohibition

In this blog, we will explore the five biggest mistakes in social media video marketing and how to best avoid them. Neglecting to Optimise for Mobile Viewing separate videos, call to action, common mistake, one video Social media users predominantly access platforms like TikTok and Instagram on their mobile devices.

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

B2B 92
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PR’s Future: What Will The Next 10 Years Bring?

ImPRessions - Crenshaw Communications

Getting stories into the public eye will continue to consist of researching, understanding the elements of a good story or idea, and knowing out how to package and tell it — or have someone else tell it — appropriately. Imagination and creativity will rule. Mobile video media will be the norm.

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How can brands benefit from TikTok influencers?

Prohibition

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118
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Professor Reynolds: Welcome to UofL!

Karen Freberg

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. As you can imagine, the past 24hrs+ have been a whirlwind of answering emails, DMs, responding to updates, and my favorite messages like: “HOW DID YOU GET RYAN REYNOLDS TO SPEAK TO YOUR CLASS?!!

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. What ensued was the creation of a 53-foot-long Mobile Mooseum. In sum, Kemps’ anniversary was a great example of how to give a brand’s corporate history a whole new life. How To Tell Your Corporate History.

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Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

Community champions in Asda stores around the UK submit stories via a mobile phone app. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds. These are collated and displayed on a centralised newsdesk.