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How to Get Creative With Your Toothpaste and Oral Care Campaigns

5W PR

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. Storytelling Consumers these days crave narratives, so brands need to create a compelling tale around themselves and what they stand for.

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The 5 Biggest Mistakes To Avoid In Social Media Video Marketing

Prohibition

In this blog, we will explore the five biggest mistakes in social media video marketing and how to best avoid them. Engaging visual content is of course essential across platforms, but it would be a crucial error to leave the storytelling element out of a video post.

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6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Allow the agency creative freedom. But a top PR professional knows how to build relationships with journalists — typically by demonstrating the value of the sources and stories we can access.

Publicity 256
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The Future Of Video On Social Media: Five Predictions You Should Look Out For

Prohibition

With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before. This shift will allow creators and marketers to optimise their content for mobile users, resulting in higher engagement and better user experiences.

Video 118
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9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. Want to deliver valuable content in 2016?

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How New Journalistic Practices Are Influencing The News Release

Business Wire

51% of consumers are getting their news from their mobile device and the trend is going upwards. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. Mobile = Visual Multimedia is not an option anymore. 3/ Be creative - Innovate when preparing your news release.

Mobile 152
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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Authentic Storytelling Project. Want to boost your public relations acumen?

Blogging 170