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Pitching the Local Media – Tips from the Pros

PR for Anyone

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. I’m also interested in the local real estate market.

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How to Get Creative With Your Toothpaste and Oral Care Campaigns

5W PR

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

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How to Get Logo Localization Right

Critical Mention

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Reputable translation/localization services like The Word Point are a great resource. Until next time! Critical Mention. Erica Sunarjo.

Local 65
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Sparking Creativity through TikTok / Reels Assignment

Karen Freberg

to a Snapchat filter / geolocation filter assignment for a local business. I gave the students only a certain amount of time to create content – focusing on the need to be agile, adaptive AND creative all at the same time. Brainstorm ideas for how to showcase the brand in Louisville. We need more of this in our field.

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Why Influencers are Crucial to your PR Strategy & How to Find The Right Ones

Remote PR Jobs

From major-league brands to locally owned businesses, almost any organization can improve their standing with the help of influential partners, so it is important to know how and why these relationships should be forged. Once you’ve found the perfect influencer for your brand, remember to trust their creative vision.

Strategy 130
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Why Influencers are Crucial to your PR Strategy & How to Find The Right Ones

Remote PR Jobs

From major-league brands to locally owned businesses, almost any organization can improve their standing with the help of influential partners, so it is important to know how and why these relationships should be forged. Once you’ve found the perfect influencer for your brand, remember to trust their creative vision.

Strategy 130
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Technical Blog: How to migrate >1 million journalists

Presspage

A CRM capability that was highly requested by multinationals that value centralised control and efficiency as well as empowering their local teams to adapt to their local needs. Creative and expected customer use cases would also sometimes surprise our tests. In our new system, they would need to be merged into one contact.