Beyond PR

APRIL 27, 2016

Take the time to then research your local client base through social media monitoring and industry circles to uncover if any of them will be attending the show. Be creative when live-tweeting from the event. To create event-specific email lists, start with the clients, prospects, and journalists you connected with at last year’s show.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

MaccaPR

AUGUST 26, 2015

After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. In sum, Kemps’ anniversary was a great example of how to give a brand’s corporate history a whole new life. How To Tell Your Corporate History. What ensued was the creation of a 53-foot-long Mobile Mooseum.

Corporate 48

Corporate Examples Storytelling Brand 48

Stephen Waddington

MAY 8, 2018

The greatest challenge is not how the NHS is funded but how to have an honest conversation with the public about its future. 1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. There are 25 chapters in the book. Amazon (Kindle) £4.99

Communications 63

Communications Healthcare Print Community 63

ZudePR

SEPTEMBER 8, 2015

Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. If I really like a post, I print it out, highlight the best bits, and make notes in the margin. How to Read to Lead. How to Read More.

Blogging 75

Blogging Print System Sports 75

Prohibition

MARCH 16, 2020

It’s clear from her feed that she’s very creative as she makes really interesting use of video and animations when uploading her content. Her feed sees her eating out at some of the best restaurants the city has to offer, many of which are independent and local. Northern Blogger (@rhiannaoliviab) on Jan 24, 2020 at 8:22am PST.

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

It’s clear from her feed that she’s very creative as she makes really interesting use of video and animations when uploading her content. Her feed sees her eating out at some of the best restaurants the city has to offer, many of which are independent and local. Lucy Earnshaw (lucy_earnshaw). View this post on Instagram.

Fashion 62

Fashion Instagram Travel Trends 62

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

ZudePR

MARCH 22, 2018

Are you looking for advice on how to get going, without an agent, without a publisher. In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. H: What about the print quality? K: How long would it take?

Writing 83

Writing Google Blogging Exercises 83

Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. How can brands keep up?

Enterprise 227

Enterprise Agency Radio Fashion 227

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Fortunately, today’s brands can stay competitive with a creative, multi-tiered approach. DO Get Creative. The good news is that “there’s a lot of creativity and value to be had in SMTs.

Strategy 40

Strategy Media Radio How To 40

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. CEO of Likeable Local. Learn how to regain your balance in your life.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. They also plastered the station ahead of time with print ads from floor to ceiling, fighting to get the word out as they gathered their data. How to win at content marketing in finance or banking.

Banking 111

Banking Content Marketing Examples Industry 111

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. How would you recommend graduates from the class of 2020 get hired and get ahead? I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!). The recruitment market is tough. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. But how do marketers connect the dots between social media and engaged consumers by providing real value? social + content marketing).

Marketing 48

Marketing Social Media Video Mobile 48

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, say you are looking for journalists who have covered race car driving in the past year.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, say you are looking for journalists who have covered race car driving in the past year.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). Few practitioners even know how to code with HTML (let alone anything more sophisticated) or have a working knowledge of design packages, macros or to be honest, how to use the full capabilities of word-processing or presentation software.

Education 87

Education Training Policies Crisis Management 87

PR Fuel

SEPTEMBER 4, 2018

Dare to be different and creative. Try printing out your press releases and slashing through fluff (unnecessary words and info) with a red pen. We want that spot on the local news. And if that’s the case, then you just have to do your best to get creative and uncover real news to write your press releases on. Can’t do it?

Writing 45

Writing Report Education Company 45

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas. If you're new to content marketing, read " How To Get Started with Content Marketing " now. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

MAY 12, 2015

Analytics and data provide support to better inform clients on how to strategize to meet their goals. The data from the ads help you decide exactly what your message should be and exactly how to get it across. Can you tell us about the most innovative PR project you’ve worked on? Want to see our other innovators? Click here!

Data 120

Data Nonprofit Instagram Analytics 120

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. Search engines are the most trusted form of media (56%).

Publicity 128

Publicity Government Guidelines Facebook 128

Bad Pitch Blog

MAY 20, 2010

If a reporter tells me they don''t cover the beat my database says they do, I fix it in my database, and tell them how to contact Cision and MarketWire, so they can have their public information updated. The gravity of “hot topics” is powerful, and if you think creatively, you can often make it work for you. Not to worry.

Pitching 49

Pitching Fashion Report Twitter 49

Waxing UnLyrical

APRIL 2, 2016

The Master Course obviously has much greater detail on how to build out the Framework. Element #2: Creativity. I love this quote from William Plomer , the South African-born writer: “Creativity is the power to connect the seemingly unconnected.” ” Creativity in the Social PR Context. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40