Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication.

Healthcare 0

Healthcare Creativity Consumer Government 0

Stephen Waddington

JANUARY 7, 2021

January is always a time for hiring in the creative industries but there’s a renewed energy this week. The dispersion of education, healthcare, shopping and work are four immediate opportunities. The pandemic has also reset how we think about many of the operational areas of business including offices, travel, and technology.

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Agency Energy Travel Government 171

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. I define myself as a PR generalist.

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Industry Fashion Travel Tourism 316

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

Landis PR

JANUARY 10, 2022

We work with a broad range of clients, including technology, healthcare, nonprofits, environment, hospitality and more. We work with clients who are doing things that one can believe in, from healthcare to environmental non-profits to hospitality and technology. Landis Communications Inc. LCI) is hiring! Working remotely.

Healthcare 98

Healthcare Policies Nonprofit Ethics 98

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . These sectors may range from education, government and energy to financial services, healthcare and insurance. Global spending on cybersecurity products and services will exceed $1 trillion by 2021.

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Enterprise Privacy Government Software 261

Konnect Agency

MARCH 31, 2020

We need to be nimble, creative and motivated, and make improvements. Work with them to ensure your people have what they need to succeed in terms of technology – laptops, devices, wires, dongles, Wi-Fi, etc. And, with all the technologies in place, in times like this motivating your team is vital. Speed, Creativity.

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Resources Crisis Healthcare Creativity 85

NewsWhip

NOVEMBER 3, 2021

People love a creative promotion. While we are surrounded by Covid coverage, technology outperformed all categories including healthcare, representing 42% of the top 100 stories. Promotional stories can work, as long as they are creative. CEOs/execs were the primary focus on 40% of the top 10 brand stories.

Brand 88

Brand Branding Healthcare Report 88

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Plus, it’s not just healthcare providers that recognize the value and benefit of telehealth – patients do, too.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. As the digital groups continue to grow rapidly, the demand for strong creative capabilities will continue as they look for content to win the battle for attention, competing for acquisitions with the networks.

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Agency Sports Public Affairs Creativity 52

Scott Public Relations

DECEMBER 13, 2018

It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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Healthcare Insurance Insurance How To 40

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

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Telecommunications Public Affairs Newspapers Transportation 120

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

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Financial Social Media Banking Media 52

PR in High Definition

MARCH 28, 2023

Possess unbridled creativity, precision execution and an eye for detail. On quality, it’s imperative to establish whether the people on your team: Have relevant experience and industry understanding. Have solid and relevant connections. And are invested in supporting your business and communications goals.

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Agency Healthcare Interviews Creativity 71

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

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Agency Healthcare Interviews Insurance 54

Stephen Waddington

JANUARY 27, 2021

Technology, finance and healthcare are doing really well and that won’t change any time soon, in fact, as the fourth industrial revolution has been accelerated by COVID-19, we’ll likely see these areas continue to rise,” said Rohan Shah, managing director and co-founder, Reuben Sinclair.

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Marketing Travel Storytelling Healthcare 140

Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. With this in mind, we wanted to share some quick tips for healthcare companies in attendance to set themselves apart as “snowflakes” amidst the fierce turf competition at HIMSS.

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Healthcare Trade Shows How To Conference 60

Solo PR Pro

DECEMBER 27, 2022

Impact Players and Stu Opperman, APR expanded the scope of work and billings for several clients (including Memorial Healthcare System and Make-A-Wish Southern Florida) and, as president, Stu led PRSA’s Greater Fort Lauderdale chapter through a comeback after COVID-19. Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Deirdre Breakenridge

MARCH 8, 2017

Nicole is a member of the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. An ardent entrepreneur, Sandra Fathi has spent the last 20 years helping technology, healthcare, and professional services companies achieve their goals.

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Radio How To Community Storytelling 170

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. Turned out, I also loved communications strategy. It’s been an incredible career experience.

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Pharmaceuticals Nonprofit Healthcare Travel 120

Stephen Waddington

MAY 8, 2018

An aging population with complex health needs, underfunding, political agendas, privatisation, parochial self-interest, healthcare that doesn’t meet quality standards and questions over the type and location of delivery, are just some of the huge questions that its leaders face.” The paradox is clear.

Communications 63

Communications Healthcare Print Community 63

Waxing UnLyrical

NOVEMBER 30, 2012

But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.

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Social Media Communications Healthcare Insurance 111

Shift Communications

JANUARY 27, 2015

Here are quick takeaways from his thoughts: Marketers who can tap into the creative, right-side of their brain along with the data-focused left side of the brain will be the future CMO’s. Imagine what Watson is doing or did on Jeopardy and what it’s doing in healthcare and financial services; apply that to marketing.

Marketing 60

Marketing Healthcare Technology Storytelling 60

Solo PR Pro

NOVEMBER 10, 2020

Tara McDonagh is President and Founder of Tara McDonagh Communications LLC where she helps clients in the green energy, technology and healthcare industries advance their business goals through thoughtful and creative communications planning and execution. It originally appeared on Tara McDonagh's LinkedIn.

Communications 99

Communications Comparison Exercises Interviews 99

Waxing UnLyrical

JULY 24, 2013

But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.

Social Media 76

Social Media Communications Healthcare Insurance 76

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. In my experience technology seems to be becoming more commoditized and the value or premium is being placed on creative skills, strategic insights, and prescriptive advice.

Agency 63

Agency Software Enterprise Marketing 63

Cision

JUNE 8, 2016

New technology has transformed the relationship between communication professionals and journalists. In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. How do you envision the future of PR?

Financial 120

Financial Healthcare Media Relations Technology 120

Landis PR

APRIL 25, 2022

We also put on a bunch of weekly contests, encouraging families and kids to get creative! I came to Landis to work on various accounts, including some in healthcare, nonprofit, environment, technology and food and beverage supply chains. Then, the rest is history!

Local 52

Local Case Study Nonprofit Healthcare 52

PR 20/20

MARCH 26, 2020

Many brands have been stepping up to help in a variety of ways: Providing food or aid to the elderly and other vulnerable populations, to workers and families unable to earn income amid closures, and to the healthcare workers on the front lines. More likely, they’ll pivot to meet increased demand for healthcare uniforms. In the U.S.,

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Crisis Marketing Healthcare Resources 92

Shift Communications

MAY 7, 2015

SHIFT SF’s Ty Achilles , who worked in healthcare technology prior to SHIFT, also pointed out, it helps you get your feet wet in a variety of industries and become a more well-rounded professional. If you’re looking to transition into a creative role, a degree or a few extra classes can help.

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Agency Industry Healthcare Banking 60

PR Conversations

FEBRUARY 28, 2018

Similarly, from an historical perspective, Professor Tom Watson has observed that attitudes towards the impact of technology on PR practice have been most frequently to ignore it or take a “cautious, sense-making view”. It also stimulates creativity, innovation and continuous improvement. To return to the “why bother?”

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Training Ethics Data Analysis 65

Bad Pitch Blog

SEPTEMBER 18, 2011

They anticipate ads aired during the Super Bowl and are aware how many millions are bet on these; most wait in anticipation to see and mock these less-than-creative spots during the event and then read nonstop chatter on which ads made the biggest impression.

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Advertising Advertising Newspapers Education 108

Mindful Marketing

MAY 8, 2021

” Targeting gamers for headache remedies seems like a no-brainer, especially given Excedrin’s well-tailored creative strategy. The company’s “ About us ” webpage beings with: “We are a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer.”

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Pharmaceuticals Education Consumer Video 65

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

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Conference Consumer Social Media Google 59

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So what we did was we defined the top things we care about reputationally, and then we started looking at technology solutions to enable and make that process faster. Chris: Yeah. read more. #18:

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Reputation Crisis Management Crisis Enterprise 78