ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Beyond Google, there are sites like American Fact Finder , a resource for searching U.S. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. It’s important in business writing to be as professional, concise and jargon-free as you can.

Training 159

Training Pitching Writing Video 159

Cision

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline.

SEO 174

SEO Engineering Google Writing 174

Business Wire

JUNE 28, 2017

Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release.

Mobile 152

Mobile SEO Web Training 152

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. According to Geoff Parker , the Charles E.

Technology 98

Technology Ethics Tools Creativity 98

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

Waxing UnLyrical

OCTOBER 17, 2012

Video is a wonderful tool for telling a compelling story. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work.

Video 88

Video Interviews Resources Creativity 88

Beyond PR

JUNE 15, 2016

2016 has been heralded by many marketing experts as the Year of Video, and it’s no wonder as video not only creates an engaging, personal experience, it also converts customers. According to think with Google , 40% of customers visited a store or website as a result of seeing branded video on their smartphones.

Video 40

Video Creativity Resources LinkedIn 40

Stephen Waddington

MAY 2, 2020

It turns out that video conference fatigue is a thing. We’ve all had a rapid onboarding on FaceTime, Facebook Messenger, Google Hangout, Teams and Zoom during lockdown. Audio and video is broken up into packets and transmitted across the internet. I won’t be learning Mandarin or writing a book during lockdown.

Transportation 84

Transportation Government Community Facebook 84

Cision

MAY 26, 2016

What makes one article, image, video or podcast delightful and another fall flat? The point here is to: Figure out what your content looks like (is it written, visual, video, interactive, audio?). Often this means sitting down and writing, designing, or recording. Delightful content is content that knows its audience.

Analytics 200

Analytics Energy Google Data 200

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

It’s still essential to have strong writing skills and think like a reporter, but there’s a full complement of skills that help PR whizzes succeed to their fullest potential. Hypercreativity – the state of extreme creativity – can be a negative, but, if harnessed, it’s a PR person’s best friend.

Creativity 120

Creativity Course Meeting Technology 120

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Clients can lean on us to collaborate on video strategy, fine-tune scripts and select top-notch production partners.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

Critical Mention

APRIL 26, 2019

Critical Mention is a media search engine, kind of like Google. Matt: Write code. Josh: Bike and play video games. Matt: Creative freedom. Yesterday I came to my dad’s work for “Take Your Child to Work” day. I met a few people and asked them questions about their jobs and how they help the company.

Engineering 88

Engineering Sports Analytics Google 88

Sword and the Script

AUGUST 14, 2018

26% said “better and cheaper video production technology;”. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 103

Survey Report Media B2B 103

Contently - Strategy

NOVEMBER 12, 2019

Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. Aside from the core responsibilities of writing and editing, content marketing has its own ecosystem of terms and disciplines. The Ultimate Guide to Video Marketing | HubSpot.

Content Marketing 111

Content Marketing Marketing SEO Video 111

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

PR 20/20

JANUARY 14, 2021

We can compare data from HubSpot, Google Analytics, Stripe, social media, and more, all in one place. Descript is a collaborative audio and video editor that works like a doc. Grammarly : Another tried and true recommendation, Grammarly is my everyday writing assistant. It’s become our main source of truth for campaign insights.

Technology 65

Technology Marketing Tools Google 65

Critical Mention

APRIL 26, 2019

Critical Mention is a media search engine, kind of like Google. Matt: Write code. Josh: Bike and play video games. Matt: Creative freedom. Yesterday I came to my dad’s work for “Take Your Child to Work” day. I met a few people and asked them questions about their jobs and how they help the company.

Engineering 62

Engineering Sports Analytics Google 62

Beyond PR

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline.

SEO 75

SEO Engineering Google Writing 75

Critical Mention

OCTOBER 18, 2019

Craft Creative Social Posts. A great way to attract audiences is by creating social media videos. Viewers more likely to remember your posts and ads if there are visually appealing photos or videos included. . Your organization should write social media posts that link back to your site, blog, landing pages, and more.

SEO 80

SEO Social Media Strategy Media 80

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Video gets even bigger. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. Jason Brown , Principal, PublicCity PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Hoyt Organization

MAY 10, 2024

Google has unveiled a major update to its search algorithms and policies. Known as the March 2024 Core Update , this update is more comprehensive than the typical updates Google periodically rolls out. Google is also completely deindexing websites that provide low-quality content and poor user experience.

Google 90

Google Engineering Infographics Policies 90

PeakMetrics Insights

MARCH 13, 2019

Google Analytics. Google Analytics can supply all this information and more. Google Adwords Keyword Tool. Google’s keyword tool reveals how many users searched a keyword, how stiff the competition is, and other valuable information for crafting a successful search engine optimization campaign. Google Trends.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Cision

JANUARY 10, 2017

Before you start planning what to write and when, you must take a look at who you’re talking to. Do not copy and paste from Google searches. Instead, look for third-party content with a Creative Commons license. What’s even better do is to create your own images and do your own videos. Know Your Audiences.

Strategy 120

Strategy How To Content Marketing Mobile 120

Prohibition

MARCH 16, 2021

This couldn’t be truer; the focus of content marketing should be on creating videos, podcasts, articles, posts that help your customer, add value to their life, and help them solve their particular problem. And boom, it’s your brand that is front and centre (with a subtle link to product or call-to-action at the end of the article or video.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Solo PR Pro

JANUARY 7, 2019

Did you receive an Amazon Echo, Google Home, or other voice assistant device as a holiday gift? Write concise content that could be read aloud in answer to a question. Target valid news sites that will be recognized as an eligible publisher by Google. If you use Google Docs, guess what? Voice Search / AI. Blockchain.

Trends 45

Trends Google Crisis Management Data 45

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Enter stage right Google Analytics. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

MaccaPR

DECEMBER 10, 2014

How dominant is Google now in search? Google is 67 percent of the marketplace – Bing and Yahoo, which merged in 2009, make up 28 percent of the SEO market, although they’ve been gaining a bit of ground. Yet, few companies promote videos or run ads on YouTube.". What does ThinkSEM do for your client, Regis?

SEO 98

SEO Interviews Blogging Engineering 98

Cision

NOVEMBER 9, 2015

Incidentally, you don’t have to use all of the headings: some sites skip h2 headings altogether and don’t perceive any penalty from Google. One more creative way to create structure in your post is to change fonts. Images: Nikolay Bachiyski , mkhmarketing ( Creative Commons ). or extraordinarily small).

How To 120

How To Engineering Creativity SEO 120

Contently - Strategy

SEPTEMBER 10, 2020

Our VP of marketing, Nick Dujnic, does an awesome video series called LiveIntentional where he takes a topic in the industry and does some lighthearted content around it. So yeah, video and then written content as well. Are there any other formats that you’ve been experimenting with that have been really effective for you?

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. A video demonstration of the tool says PR pros can enter up to 10 key messages, an optional quote and select options for tone and length.

Software 78

Software Case Study Technology Tools 78

PR Job Coach

APRIL 23, 2010

If you are in the business of PR, marketing, creative processes, etc., The Taproot Foundation [link] is one such organization that cherishes your writing skills, account and project management abilities, marketing savvy, IT wizardry and other talents. there are folks who can use your skills. Present yourself in Multimedia.

Creativity 112

Creativity LinkedIn Engineering Web 112

Barokas

MAY 30, 2017

Gone are the days of love letters and fireside chats and it seems like 140 character announcements, video messages that automatically delete in 24 hours and status updates are here to stay. Authentic brands that clearly and creatively communicate their value will be successful and break through the noise. Wire Services Are Expensive.

SEO 68

SEO Pitching Corporate Report 68

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. Twitter Facebook Google+ LinkedIn Monday Roundup: Understanding The 7C Social PR Framework™.

Case Study 40

Case Study Study Training Small Business 40

Karen Freberg

JULY 18, 2017

Snapchat now allows you to record longer videos and links in videos along with creating geofilters within the app. Video and photo replies are now available on IG. 8 Writing Tools for Social Media (Hootsuite). Tips for Vertical Video (Social Times). How to write a social media video script (HubSpot).

Social Media 40

Social Media Resources Media Case Study 40

Waxing UnLyrical

MAY 9, 2011

I wrote an article about the history of the Black Death , gave some advice about what to wear to metal festivals and posted some silly metal YouTube videos. I’ll admit, I used to worry about Google. Google, you are awesome. And yet, suddenly, my inbox has been inundated with incredible opportunities.

Google 50

Google Hotels eBook Fashion 50