The Hoffman Agency

JULY 8, 2019

There are people who think that research puts a muzzle on creativity, but it’s just the opposite. None of them had first experience of Westeros, ancient gods or space travel, but they mixed their creative talent with knowledge, research and data from other sources. Simply, he did his research, and he did it well. Data knows best.

Storytelling 28

Storytelling Data Travel Writing 28

ImPRessions - Crenshaw Communications

JUNE 28, 2023

The PR and comes teams representing Open AI, Google, and other companies have been careful to engage with the challenges and potential solutions. Nuanced storytelling : Crafting a compelling narrative around the technology can engage audiences, humanize the innovation, and underscore its transformative potential.

Technology 170

Technology Strategy Privacy Healthcare 170

Business Wire

JUNE 28, 2017

Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release.

Mobile 152

Mobile SEO Web Training 152

The Hoffman Agency

NOVEMBER 28, 2022

I clicked on Hoffman’s profile, read something about the agency’s emphasis on storytelling and swiftly sent a LinkedIn message declaring my interest. After graduating, I realized several things in my life were missing, like collaboration and challenge in conjunction with storytelling, two things that were waiting for me at The Hoffman Agency.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. Google Pixel showcasing “Javier In Frame.”

Sports 85

Sports Television Advertising Advertising 85

The Resolution Blog

SEPTEMBER 8, 2015

PR professionals' talents for creating relationships, telling engaging and compelling stories is the equivalent of the power of the Ostrich kick for transforming your Google power. Google is the biggest media publication in the world providing the planning tools, workflow and measurement framework for campaigns. About Andy Green.

SEO 120

SEO Google Engineering Data 120

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text.

Video 62

Video Strategy SEO Engineering 62

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Compile the most engaging content in your space through tools such as Google Trends or Buzzsumo.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax. Immediately, the leadership team bought in. CarMax tackled these challenges by working collaboratively across teams.

SEO 103

SEO Automotive YouTube Video 103

The Hoffman Agency

FEBRUARY 9, 2021

Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. My days started with conducting media monitoring, scanning Google alerts and going through HAROs and ProfNets to flag anything relevant in the news to my team members. By Avni Gupta, Intern.

Agency 68

Agency Internal International Storytelling 68

Waxing UnLyrical

AUGUST 11, 2014

Kirk Hazlett relays the secret to encouraging creativity with honest and open feedback rather than negativity. 3 TED Talks That Uncover the Secrets of Storytelling. Why:Storytelling is vital to the success of your brand because of its connection-building power. Twitter Facebook Google+ LinkedIn Monday Roundup: Secrets.

Storytelling 87

Storytelling Privacy Resources Web 87

Landis PR

OCTOBER 25, 2021

Today’s Google search of COVID fact sheets for three U.S. Embrace storytelling. When I’m struggling to come up with creative concepts, I open those files and invariably come up with something new. Encourage others to think creatively. Guidelines change week to week, and confusion is the only constant. Beta test an app.

Healthcare 98

Healthcare Communications Measurement Resources 98

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. Think with Google ( @ThinkwithGoogle ): Tapped into cutting-edge digital tech, plus all things marketing.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

JUNE 16, 2019

Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Facebook and Google account for almost 60% of the online advertising market. Everyone in marketing and PR can be a winner Next week is the Cannes Festival of Creativity.

Print 60

Print Storytelling Newspapers Advertising 60

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> Next, with a firm grasp on current performance, the team developed a Creative Brief. And Why You Should Now. Content and Optimization. Quality Assurance.

Web 60

Web Internal International Storytelling 60

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Waxing UnLyrical

JUNE 5, 2018

– Digital and visual storytelling. In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. A2: from @mikefalkow Your gut may be very creative, but it can’t beat actual data #measurepr. Think Google Analytics. See you next time!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. .

Marketing 45

Marketing Insurance Insurance B2C 45

Solo PR Pro

JANUARY 7, 2019

Did you receive an Amazon Echo, Google Home, or other voice assistant device as a holiday gift? Target valid news sites that will be recognized as an eligible publisher by Google. Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. If you use Google Docs, guess what?

Trends 45

Trends Google Crisis Management Data 45

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. This is why at Google we’ve created the Analytics Academy and continue to release new, free open online courses to help marketers keep their measurement skills up to date.” Creativity Unbound.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stephen Waddington

MAY 16, 2019

He cited Google Analytics, Google Tag Manager, Photoshop, Mailchimp and video production as sought after skills. That passion drives bravery and pays off in bold creative ideas that make a difference. She urged encouraged students to hone skills in creativity, storytelling and pitching.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. I think some people might remember Google Reader?—?I

Technology 120

Technology Analysis Data Tools 120

Landis PR

DECEMBER 18, 2023

If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. We publish new episodes every other Thursday.

Conference 59

Conference Consumer Social Media Google 59

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Storytelling with the Cognitive Content Hub™. Offsite company retreats.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

AUGUST 20, 2019

In most cases, marketers are creative sorts. We are communicators and storytellers, strategists and promoters. The one we most commonly use is Google Analytics. With Google Analytics, you can set up custom alerts for any metric, which are then triggered based on the total value or percentage of an increase or decrease.

Report 40

Report Marketing Analytics Data 40

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. What You Can Learn About Storytelling from Charity Water. Twitter Facebook Google+ LinkedIn Monday Roundup: Hook Your Audience. How can you create campaigns, blog posts, and more that resonate with your audience? Here are some ideas on how to hook them the right way.

Storytelling 40

Storytelling Banking Training Writing 40

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. It also gives us a wide paintbrush to be creative and unique in how we engage with our key audience. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Dawn Buzynski.

Measurement 65

Measurement Course LinkedIn Banking 65

Mark My Words

OCTOBER 2, 2020

I hope the whole subject of storytelling and conversation emerges with relatively clarity from our activity with Joey and Dexter, so I won’t keep banging on about it. Inspiration emerged, as inspiration usually did when we subjected ourselves to the rigours of this arduous creative process.

Print 78

Print Course Fashion Storytelling 78

Cision

APRIL 6, 2015

Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” ” And here is a description for one of their episodes: “Are computers changing human character? ’” – Bill Simmons.

Engineering 120

Engineering Tools Examples YouTube 120

Mark My Words

JANUARY 14, 2021

‘We do this through our non-profit work within Archewell Foundation 501(c)(3), in addition to creative activations through the business verticals of audio and production.’ ‘It’s a place where compassion matters, communities gather, and storytelling is the engine.

Technology 60

Technology Community Crisis Fashion 60

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 192

Writing Communications Marketing B2B 192

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. We’ve been trained now over the last 10 years to Google everything extensively. Paul: That’s really interesting.

Advertising 131

Advertising Advertising Data Reputation 131

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. A simple google search will reveal trending audio that you and your brand could potentially use in its video. If your business has the creative budget, consider creating the captions while finalising the content to ensure the text completely matches what people are saying in the video.

Video 62

Video Social Media Instagram Media 62

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. When thinking about a customer’s path to purchase, Google is the starting point and often the finish line. Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

SEPTEMBER 8, 2016

To address parents’ perception that LEGO sets discouraged children’s creativity, LEGO partnered with Facebook, where parents are very active, and asked children around the world to show them what a Kronkiwongi is. With today’s audiences expecting more from your brand storytelling, it’s essential you deliver. Don’t over-ask.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Waxing UnLyrical

JUNE 22, 2015

Why: “Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about, so they actually pay attention and engage with the brand,” says Ancita Satija in this WUL post we ran (just last week!). Twitter Facebook Google+ LinkedIn Monday Roundup: Innovative Content.

Content Marketing 40

Content Marketing Storytelling Community Video 40