Prohibition

MARCH 10, 2023

It’s estimated that over eight billion videos (the estimated population of humans on planet Earth) are watched on Facebook each day. Facebook video is a fantastic tool for marketers, looking to capture a brand’s story, promote a campaign or showcase a new product in an imaginative and engaging way.

Facebook 62

Facebook Video How To Mobile 62

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Whether it’s the “old standbys” like Facebook and Instagram, or relative newcomers like TikTok, social channels will play a huge role for sales and marketing professionals in 2022. Watch Facebook’s Metaverse and look for greater investment in social media research, testing, and commerce in the months and years to come.

Trends 385

Trends Employee Viral Advertising 385

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. This tool will provide more creative options, making suggestions for your copy, generating backgrounds and introducing image expansion tools. From new AI introductions to Meta and LinkedIn, to X setting up a paywall for all users.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Prohibition

MAY 22, 2023

Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). The new and improved ‘Shops’ will allow users to make purchases without leaving the Facebook and Instagram apps, removing barriers to entry for purchasing.

Instagram 62

Instagram Social Media Tools Media 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Overlooking Facebook . Because LinkedIn is seen as the top platform for business messaging, B2B PR and marketing teams have been on the fence when it comes to Facebook. But with a user base of 1.6

Social Media 323

Social Media B2B Media Video 323

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel.

Advertising 52

Advertising Advertising Web Privacy 52

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

APRIL 10, 2023

5W is committed to helping businesses thrive and is happy to report its new status as a badged Meta Business Partner, an essential tool that helps the agency take clients to the next level. Meta Business Partners also receive 1:1 training in creative education, early access to product updates, and insights into Meta Business initiatives.

Engineering 88

Engineering Advertising Advertising Agency 88

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Facebook has been leading the social media race towards integrating AR for its users.

Video 118

Video Social Media Media YouTube 118

Communications Conversations

JUNE 30, 2016

And they all begin and end with the word: “Facebook.” ” In all seriousness, Facebook, LinkedIn, Twitter, Instagram and Snapchat are probably the most discussed–with Facebook leading the way by a large margin. They’re continuously releasing new advertising products. Not surprising, right?

Pinterest 97

Pinterest Social Media Tools Media 97

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh!

Tools 136

Tools Publicity Measurement SEO 136

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Facebook overhauls its privacy setting. A report from Socialbakers revealed that worldwide spend on social media advertising increased by 50.3%

Social Media 118

Social Media Trends Media YouTube 118

5W PR

JULY 18, 2023

Social media Food and beverage social media tools are an excellent channel for connecting with a target audience. Experiment with creative and engaging content formats. Advertising Online advertising can significantly boost a brand’s visibility and drive targeted traffic.

Brand 78

Brand Branding Engineering Analytics 78

Prohibition

FEBRUARY 13, 2024

Meta’s stricter teen controls Meta is implementing stricter message settings for teens across Facebook and Instagram, with a focus on creating age-appropriate experiences. Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively.

Instagram 62

Instagram LinkedIn Social Media Media 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

AUGUST 19, 2022

billion daily users and over 36% of the world’s population with an active account, Facebook is the most used online social network worldwide. With that in mind, how can your business or brand possibly not consider Facebook advertising? How do Facebook ads run? The targeting options are incredibly extensive.

Advertising 62

Advertising Advertising Facebook Video 62

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. Writing for the Wall Street Journal, reporter Mike Shields , sums it up – Pinterest Rolls Out Search Ads – this way: “Until now, advertisers could run ads using keywords, like ‘furniture,’ but these ads would run throughout the site alongside relevant content.

Tools 60

Tools Pinterest Marketing Media 60

Flack's Revenge

APRIL 11, 2019

Amanda Moskowitz of Stacklist, a directory of business tools for startups, moderated the session, which featured these panelists: Erik Akterin , Co-founder & CTO of Qapital Matt Harris, founder of Bloom Credit Cliff Hazelton , CTO at STASH Caroline Hoffman , Sr. They used Facebook to test their messaging.

Banking 120

Banking B2B Facebook Education 120

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. It reflects the innovation in digital media over the last 20 years driven by Facebook and Google. Facebook Facebook Ad Planner Instagram The Facebook Ad Planner is also used for campaigns on Instagram.

Media 103

Media How To Advertising Advertising 103

PR 20/20

SEPTEMBER 29, 2022

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. We’re a force to be reckoned with ( just ask anyone on the receiving end of a creative snafu!). So what makes a marketer a creature of creativity, thoughtfulness, and curiosity? We’re thoughtful. We’re inquisitive.

Marketing 79

Marketing Creativity Advertising Advertising 79

Cision

FEBRUARY 1, 2016

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? The purpose of this post is to reintroduce you to some Facebook features that have been around for a while and may be very helpful.

Facebook 48

Facebook Video Groups Creativity 48

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” There are many social media management tools you can use to do this – I prefer [link]. Or you could leverage other people’s groups on LinkedIn and Facebook.

Small Business 213

Small Business Fashion Groups Local 213

Solo PR Pro

APRIL 19, 2016

Have you heard of Facebook Lead Ads? Facebook Lead Ads are a huge deal, and although they’ve only been around for several months, the results are in: implementing this new ad format as part of your paid Facebook marketing strategy can boost results by 50% or more. Are you using them for your business and/or for your clients?

Facebook 40

Facebook Mobile Advertising Advertising 40

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. This can be achieved by doing your research manually or using insight tools to work out what certain demographics exactly want to be seeing on your social media platform.

Video 62

Video Social Media Instagram Media 62

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. Those are tools we use to do the social media and social media marketing you listed at the top! Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Creative Eye/Design/Photography/Video.

Social Media 174

Social Media Media Analytics Data 174

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Facebook [link]. Barbara Rozgonyi on Facebook. Instagram [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. That means adapting using tools such as social distancing, track and trace apps, and personal protective equipment. Those insights will lead to better briefs to inform creative and content. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. It is almost a sport on Facebook, Instagram and Twitter. In the shift to data driven programmes there’s a danger that we lose sight of creativity.

Storytelling 78

Storytelling Internal International Social Media 78

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. They leveraged the power of YouTube, LinkedIn, Facebook, Twitter, and?—?for

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

MAY 11, 2019

In breaking this down by stage 40% said its “most helpful during exploratory conversations”; 20% said during a presentation phase; 17% said “decision-making phase”; 6% said during “pricing negotiations phase” and 17% said “media coverage is a helpful sales enablement tool at all phases of the B2B buying process.”. emphasis added].

Study 140

Study Media Relations Media Measurement 140

Konnect Agency

DECEMBER 8, 2021

Social Media Marketing is an incredibly powerful tool that can lead to increased leads and sales. As with any advertising campaign, it is important to start by developing the right strategy to include multiple ads and audiences to ensure you are best reaching viewers in every step of the buyer’s journey from prospecting to retargeting.

Social Media 59

Social Media Agency Media Pinterest 59

Polaris

NOVEMBER 20, 2014

creative agency. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. He also addressed the Cannes Lions International Advertising Festival. Forbe s and Fast Company both wrote about Caine’s determination and creativity. The rest, as they say, is history.

Storytelling 199

Storytelling Reddit Video Creativity 199

PR 20/20

JANUARY 14, 2021

Below, keep reading for 10 of our top tools to consider, based on your needs and use cases. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites. Beautiful.AI : With this tool, creating presentations has never been more enjoyable. 10 Marketing Technologies We Can’t Live Without.

Technology 65

Technology Marketing Tools Google 65

Prohibition

NOVEMBER 30, 2020

Record and edit 15-second multi-clip videos with audio , effects , and new creative tools. It’s an opportunity to show off your creativity. Currently there are no advertising options available for Reels; you can’t pay to boost your Reels or buy a featured spot. What are Instagram reels? Likes and comments.

Instagram 62

Instagram Social Media Fashion Media 62

Cision

JANUARY 13, 2017

Both communication and PR are wonderful tools to advance a variety of causes, and careful consideration of the stated word is of utmost importance in the mastery of communication. If used consistently, and over a long period of time, these tools are the best way to enhance brands in the marketplace. How can brands keep up?

Local 120

Local Radio Community Tools 120