Shift Communications

MAY 17, 2023

years it took Facebook to hit that milestone. At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

years it took Facebook to hit that milestone. At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. It’s not painful, I promise. Long-Form Posts.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Communications Conversations

MARCH 30, 2022

By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of marketers say that video is the most valuable content type. And, maybe more importantly, half of all social media users prefer video over other types of content.

Video 113

Video Guidelines Advertising Advertising 113

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Early into the social distancing phase several brands quickly acknowledged the situation through visuals. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. PR tech mentions Video makers.

Analysis 144

Analysis Tools Software SMB 144

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Guidelines Study Creativity 94

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Facebook Branded Content Updates. Simplifying our policy and enforcement guidelines.

Social Media 49

Social Media Pinterest Media Instagram 49

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Guidelines for Submitting. Guidelines for author bios. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. YouTube is a space to express creative freedom and extend your brand story. Why YouTube?

YouTube 98

YouTube Brand Branding How To 98

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Of course, you’d have to set up guidelines and parameters with the employees. Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Internet-driven forms of digital media have led to the use of an integrated media model. Social media.

Media 103

Media How To Advertising Advertising 103

Ethical Voices

SEPTEMBER 19, 2022

So, I moved into a creative agency. Thinking about your career, going from events to creative to public relations, what is the most difficult ethical challenge you ever confronted? That is going to be a really big uphill battle, especially in countries like Cambodia where social media is where you get your information from.

Ethics 83

Ethics Radio Sports Facebook 83

Marketwired

APRIL 21, 2016

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. When most brands invest in social media, they make the same mistakes often.

Viral 100

Viral Guidelines Social Media Groups 100

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

Social Media 61

Social Media Media Crisis Energy 61

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Social Media Examiner. Social Media Explorer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Rock the Status Quo

OCTOBER 27, 2015

This one from Kuno Creative is pretty ingenious. Thanks to his upcoming book, Hug Your Haters , we’ll be focusing the conversation around social media conflict and what he calls “haters.”The Does each social media platform require a different best practice for responding to haters?

Social Media 100

Social Media Groups Community Guidelines 100

PR Fuel

AUGUST 13, 2017

It doesn’t matter if you have the most creative theme or if you share your giveaway all the time, if people don’t want what you are giving away. If you are creating the giveaway on social media, create a custom hashtag for people to use that is unique to your company and your giveaway. Facebook has them and so does Instagram.

Mobile 56

Mobile Guidelines Instagram Engineering 56

Waxing UnLyrical

MAY 17, 2018

The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page. What could be so bad that I was being warned strongly against sharing it outside of a closed Facebook group? The facilitator who told us we couldn’t share beyond the closed Facebook group.

Exercises 82

Exercises Interviews Groups Video 82

Sword and the Script

FEBRUARY 12, 2019

Most professional publications do this consistently several times a day – they have reporting standards, writing guidelines, a process for editing, writing headlines and publishing – all on deadline. The survey found: “Close to 100% of bloggers promote their content on social media. bring creative ideas and use data to execute?

Blogging 106

Blogging Survey B2B Analysis 106

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. Social karma works in strange ways.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

Measurement 60

Measurement Social Media Tourism Twitter 60

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

There’s a new social media app taking the world by storm. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S. The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 Creativity is the only rule.

B2B 310

B2B Video Creativity Social Media 310

The Proactive Report

NOVEMBER 14, 2022

Social Media Audit – Gather Insights and Intelligence. Facebook is still an excellent place to do this. Over 60 percent of people worldwide are on Facebook and almost three billion users visit the site every month! Google has a specific set of content guidelines. Affinity and Trust. 888 243 3470.

Digital PR 264

Digital PR Marketing Infographics Video 264

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Waxing UnLyrical

JANUARY 3, 2011

Don’t let your social media activity die. Clearly, your new employer might have guidelines as to when you can get online and on social networks and when you can’t. Image: Magnus Forrester-Barker via Flickr, Creative Commons Thanks so much for stopping by WUL! Do share via a comment. pts Settings.

Facebook 63

Facebook Twitter Measurement Blogging 63

Waxing UnLyrical

APRIL 15, 2016

Here are some guidelines. I bet you could come up with some very creative ideas – those are just a few basic ideas as an example. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero. Create content? Show up somewhere?

Marketing 40

Marketing Guidelines Banking Social Media 40

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. Inconsistency leads to confusion and loss in credibility.

Pitching 228

Pitching Agency Social Media Creativity 228

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. You post uplifting or funny or thoughtful memes on social media for them to like and share. One of the primary resources used by both big and small businesses is the media.

Publicity 70

Publicity Small Business Advertising Advertising 70

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

DECEMBER 10, 2015

This can be made easier if there are specified branding guidelines for image creation – rules that tell you things like what colors to use. Imagine this: an arts & crafts lover scrolls through their Facebook feed, until the word “craft” catches their eye. If you have no images at all, get creative.

Infographics 60

Infographics Tools Guidelines Writing 60

Buzzstream

JUNE 30, 2021

I covered Showbiz news, which entailed covering any breaking celebrity stories from social media or sources (such as cheating scandals, breakups, pregnancies etc.). Many will often have pitching guidelines in their Twitter bios or Gorkana notes, so it’s worth checking those first to avoid wasting their time and yours.

Writing 71

Writing Pitching Study Data 71

ImPRessions - Crenshaw Communications

MAY 12, 2017

You can see how the social media version #whorepresents could be misconstrued. Using your marketing and PR plan as a guide, set social media goals to align. By using it in their own social media, they’ve seen the Twitter retweets swell to over three million. Define goals. Increase website visits?

Strategy 147

Strategy Trends Guidelines Social Media 147

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. It was shared over 26,000 times on Facebook. For starters, traditional TV viewership continues to drop as our media habits evolve.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. It was shared over 26,000 times on Facebook. For starters, traditional TV viewership continues to drop as our media habits evolve.

Healthcare 52

Healthcare Content Marketing Industry Trends 52