PRSay

JUNE 7, 2023

The intersection of journalism and AI is the most important media issue of our time. Digital media brands pioneered the “continuous news” model, and AI will surely support round-the clock reporting efforts. You can stop reading there. AI will become part of news gathering.

Journalism 128

Journalism Public Affairs Ethics Technology 128

PRSay

SEPTEMBER 13, 2021

The concern that led to its development a decade and a half ago was a spike in spokespeople and others of prominence talking up a company or product in the media without revealing they received compensation. In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning. Or maybe not.

Ethics 170

Ethics Analysis Case Study Exercises 170

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). Just as you would cite the source of a data point or credit a media outlet for breaking a piece of news, communications professionals need to be transparent when genAI has influenced their content.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). Just as you would cite the source of a data point or credit a media outlet for breaking a piece of news, communications professionals need to be transparent when genAI has influenced their content.

Publicity 78

Publicity Guidelines Training Transportation 78

Karen Freberg

OCTOBER 1, 2018

Influencer marketing has become one of the MAIN things many professionals working in social media are asked to do. Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. This criteria were the ones I listed in my new social media book.

Creativity 56

Creativity Marketing Social Media Analytics 56

prTini

DECEMBER 14, 2015

PR pros are often encouraged to think outside the box, but that doesn’t mean creative ideas just come pouring out of our brains all the time. Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. During both panels, questions came up about what PR pros can do to get creative juices flowing.

Creativity 28

Creativity Exercises Conference Content Marketing 28

Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts.

Media 202

Media Storytelling Technology Data 202

Karen Freberg

MARCH 12, 2021

I wouldn’t be a social media professor if I did not practice what I preached, right?! I went ahead and assigned a class activity asking my social media class at UofL to work in teams to create content showcasing MMs on the UofL Campus. I saw these videos and I am so inspired by my students and their creativity!

Video 122

Video Exercises Creativity Twitter 122

PR in High Definition

NOVEMBER 30, 2023

Most of us will probably read the latest headlines, social media updates or newsletters, so why not try exploring a new platform? More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas. And we should be doing more if it.

Exercises 71

Exercises Employee Energy Communications 71

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. In our view, if your budget is less than $5,000 per month, you may be better off with a sole practitioner who has relevant PR or media relations experience in your industry.

Meeting 191

Meeting Agency Creativity Case Study 191

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media. Most (59%) of U.S.-based

Survey 101

Survey Report Media B2B 101

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. That isn’t true; earned media is generated by hard work, research, and creativity. Part of the art of public relations is leveraging the initial stories into a longer, more important narrative for top-tier media and influencers.

Agency 205

Agency Pitching Internal International 205

Solo PR Pro

FEBRUARY 9, 2021

How about your social media accounts? Lindsay Woods, Founder and Chief Creative, Cascade Creative Group. It’s a great time to audit media outlets. Leave your response in the comments section below or tag us on social media using #solopr. It will help prepare you for the next opportunity. Put your PR house in order.

Course 110

Course Exercises LinkedIn Groups 110

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention.

Communications 99

Communications Comparison Exercises Interviews 99

Prohibition

AUGUST 8, 2022

Prior to Prohibition I worked at Epiphany/Jaywing for three years specialising in digital PR and link building through creative campaigns. What’s your favourite social media platform and why? Tell us a bit about your journey to working at Prohibition. Also, be prepared for endless office snacks. TikTok 100%.

Meeting 62

Meeting Exercises Digital PR Instagram 62

5W PR

JUNE 4, 2020

In recent remarks to the media, YouTube CEO Susan Wojcicki said her team was monitoring the shift in content and viewership: . Giving people what they want in a narrative or creative messaging means understanding that these appetites will shift and change over time, and sometimes very quickly.

YouTube 88

YouTube Examples Exercises Video 88

Karen Freberg

NOVEMBER 1, 2017

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. I have been teaching the social media class (COMM 333 as it is listed in the course catalog at the University of Louisville) for a few years now.

Social Media 40

Social Media Media Exercises Education 40

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. More media respect for the public relations industry. A quality PR team will carefully research media contacts to craft relevant pitches tailored to specific journalists.

SEO 200

SEO Pitching Agency Exercises 200

The Stalwart Blog

APRIL 22, 2016

Death can often bring out the worst in brands, and people, on social media. Attach that selfishness to social media and it can be the perfect storm of narcissism. Many times, I think it’s an exercise in futility that will get lost in the tsunami of white noise unless you have something truly authentic to say. .

Social Media 60

Social Media Brand Branding Media 60

5W PR

JANUARY 16, 2019

Always exercise your creative muscles whether through reading, cooking or drawing. Crafting stories for media is a major part of what we do every day, so the more creative your brain is the better! Clients and media are always looking for intriguing angles that will stand out and capture an audience’s attention.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. This class has evolved and changed each year.

Social Media 52

Social Media Media Video Course 52

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. This is a constant challenge in many cases for professors since social media seems to be changing so much in just a few months, let alone a few weeks.

Social Media 69

Social Media Media Resources Education 69

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Food bloggers and social media influencers have incredible reach and engagement potential. The sway of influencer marketing in the food and beverage industry cannot be underestimated.

Brand 40

Brand Branding Local Instagram 40

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. Translated into the workaday world, this means the PR student intern can be a font of fresh information for press releases, pitches, media outlets and more. The best part?

Internal 120

Internal International Exercises Ethics 120

Stephen Waddington

JUNE 9, 2017

Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Media relations – media relations is declining as an area of public relations practice, although it remains a core activity with half of respondents ranking it as important.

Publicity 111

Publicity Survey Measurement Community 111

The Hoffman Agency

MAY 25, 2023

This can look like keeping a gratitude journal, expressing thanks to others, or even making a “work wins” document that you can add to each time you secure media for a client, win an award, or get kudos from a team member. Do something creative. 92% of people with a morning routine considered themselves highly productive. )

Communications 36

Communications Exercises Creativity Technology 36

Solo PR Pro

AUGUST 17, 2021

As the owner of Big Leap Creative , she works with purpose-driven leaders who want to make the world a better place, helping them to articulate their ideas and get others on board. Instead, they fall back on buzzwords they hear colleagues and competitors throwing around, losing sight of what the media and the audience cares about.

Storytelling 105

Storytelling Nonprofit Exercises Data 105

Karen Freberg

OCTOBER 9, 2017

We are seeing Instagram become the go-to platform for brands, individuals, and even social media professors. As I am preparing for the upcoming spring semester where I will be teaching my social media class ( #Freberg18 ), I know I will be incorporating a lot of these different tools in assignments, lectures, and class activities.

Instagram 40

Instagram Social Media Media Exercises 40

The Proactive Report

JUNE 17, 2018

And it gets the attention of search engines and the media. 2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. An interview with her posted on the page raised this content from blah to important, and health bloggers and the mainstream media took notice. Call 888 243 3470.

B2C 157

B2C Study Exercises Sports 157

Stephen Waddington

MAY 19, 2019

In marketing, media and public relations we work in an always on environment, often as an intermediary between stakeholders with very different expectations. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture. That’s a good thing. Mental health is no longer a taboo.

Policies 60

Policies Exercises Resources Employee 60

Stephen Waddington

MAY 2, 2020

Both Sky and Virgin Media networks have faced overload and outages in the past week. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. Sometimes they’re delayed and don’t get reassembled correctly. Bandwidth can be a limiting factor. There’s also the human issue.

Transportation 84

Transportation Government Community Facebook 84

PRSay

OCTOBER 5, 2020

Employees can work when they’re most productive but can also take time during the day (depending on company policy) for personal priorities, like family commitments and exercise. Kate Finley is founder and CEO of Belle Communication , an award-winning PR, influencer, social media and creative strategy firm based in Columbus, Ohio.

How To 180

How To Employee Survey Exercises 180

ImPRessions - Crenshaw Communications

MARCH 31, 2017

We’re basing success on a few factors; our criteria include ideas that are on strategy, cost-effective, and attractive to media. Feeling creative? Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. The player wore the brace and the media response earned us major points.

Airlines 120

Airlines Exercises Fashion Print 120

Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

Do any physical exercise that pleases you. It turns out that to avoid the negative consequences and symptoms you described, you need to go for a walk, dance, or do some other physical exercises after the air raid. My conclusion from what I have heard is that it is essential to combine structure and creativity in eating.

Energy 52

Energy System Exercises Examples 52