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How Paid Advertising Can Expand Your Brand’s Reach

5W PR

Budget control Paid advertising services allow businesses ͏to exercise precise cont͏rol over their budgets. Whether it’s setting a daily or campaign budget, advertisers can allocate resources based on their financial capacity an͏d objectives, ensuring a cost-effective and measurable approach.

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ESAs: The Fad-Free Way to Build Your Ethics Muscle

PRSay

One ESA covers Disclosure of Payments or Financial Interests. In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning. Thanks to countless hours of drafting and debate by BEPS members over the years, the exercise plan already exists in the ESAs. Here is one timely example.

Ethics 178
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AI and Journalism: What’s Next?

PRSay

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. AI will become part of news gathering.

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How to Avoid Brainstorming Your Team Into a Corner

Stern + Associates

Her first book, the bestselling “ The Art of Choosing ” (Twelve, March 2010), was a Financial Times and Goldman Sachs 2010 Business Book of the Year as well as the #3 best business and investing book on Amazon’s 2010 year-end list. In it, the S. Limiting choice is a proxy for structure,” Iyengar concludes. “By

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7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

That isn’t true; earned media is generated by hard work, research, and creativity. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels.

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6 Ways to Encourage Innovative Thinking and Drive Organizational Success

PRSay

Together, we create a culture that inspires and retains top talent, builds long-lasting client relationships and achieves strong financial results. Instead of discouraging off-the-clock passion projects, innovative leaders encourage their employees to explore creative endeavors that add dimension and richness to their lives.

Financial 147