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AI and Journalism: What’s Next?

PRSay

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

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7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

That isn’t true; earned media is generated by hard work, research, and creativity. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch.

Agency 205
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How COVID-19 will impact PR practice and skills

Stephen Waddington

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. Sneeze guards top the list.

Crisis 151
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Prioritizing Mental Health: Eight Research-Backed Perspectives for a Happier, Healthier Organization

Stern + Associates

Leaders that strive to improve workplace culture, offer meaningful benefits, and commit to mental health from the top down can make a considerable impact on their organization’s financial, emotional and social health. Put People First to Unlock Innovation, Creativity – and Higher Profits.

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Lockdown letter: humanising business and media

Stephen Waddington

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. This is my fourth lockdown letter.

Media 83
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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. The survey was extended by CIMA to include the views of chief financial officers (CFOs). They reflect the economic and technology trends in which organisations operate. You can’t just create or build it.

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The Future of Fitness and Lessons to Be Learned for All Businesses

Konnect Agency

We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Now that people have a sufficient amount of equipment at home, gyms must develop creative ways to provide programming and generate revenue with online programs through their brand. Convenience.

Retail 52