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How COVID-19 will impact PR practice and skills

Stephen Waddington

Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. Those insights will lead to better briefs to inform creative and content. Radio, television and streaming are also holding up or growing.

Crisis 151
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Lockdown letter: humanising business and media

Stephen Waddington

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. This is my fourth lockdown letter.

Media 83
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Spotlight on a Solo PR Pro: Meet Jen Peterson

Solo PR Pro

I learned a ton—there was no money, so I learned to be creative,” Jen explains. She also worked for an agency, a website and a radio station, where she stayed for seven years working in marketing and non-traditional revenue programs. It seems like it’s just enough exercise for me to enjoy it and not hate it.”.

Meeting 83
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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

Plenty of guides out there deal with pitching new products, services, and events or pitching a person to appear on TV, radio, or a podcast, so I won’t be covering those types of media pitches here. Repeat this exercise until you have at least 25 subject lines – I guarantee there’ll be a good one in there.

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Now you see it, now you don’t.