Karen Freberg

OCTOBER 1, 2018

It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time. The group leaders for each group were in charge of the coordination and communication with the influencers. How did my students respond to this?

Creativity 56

Creativity Marketing Social Media Analytics 56

Stephen Waddington

MAY 2, 2020

Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

Solo PR Pro

FEBRUARY 9, 2021

There’s a whole community of like minded people you can lean on. Lindsay Woods, Founder and Chief Creative, Cascade Creative Group. We always have the ongoing exercise of 5×5 — following 5 contacts who would be good targets and sharing 5 pieces of their content with clients, if there is extra time this can be extended.

Course 110

Course Exercises LinkedIn Groups 110

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Want to boost your public relations acumen? The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Stephen Waddington

APRIL 18, 2020

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. This is my fourth lockdown letter. Please come and join us.

Media 83

Media Crisis YouTube Television 83

Stephen Waddington

JUNE 9, 2017

Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Owned media and community management are the strongest areas of practice according to respondents. Community management – social media enables organisations to engage in conversations.

Publicity 111

Publicity Survey Measurement Community 111

Action PR

MARCH 26, 2020

Amidst all the devastating news, light comes in the form of kindness from individuals, communities and brands. In fact, this is the main contributor to good heart health outside of exercise. delivers to local communities. has been helping local communities by delivering a fridge-full of Gosh! And with good reason too.

Exercises 52

Exercises Training Local Crisis 52

PRSay

OCTOBER 5, 2020

Employees can work when they’re most productive but can also take time during the day (depending on company policy) for personal priorities, like family commitments and exercise. Kate Finley is founder and CEO of Belle Communication , an award-winning PR, influencer, social media and creative strategy firm based in Columbus, Ohio.

How To 180

How To Employee Survey Exercises 180

The Hoffman Agency

MAY 25, 2023

A pre-work routine might consist of exercising, meditating, or planning your work priorities, which can set the tone for your day and ease you into work mode. A post-work routine can help you wind down and transition to your personal life and may involve relaxation exercises, hobbies, or curling up with your favorite book.

Communications 36

Communications Exercises Creativity Technology 36

Stern + Associates

SEPTEMBER 22, 2022

A trade-off mindset between the four domains of life ­– work, family, community and self (mind, body and spirit) – prevents us from leading and performing as effectively as we would like. Put People First to Unlock Innovation, Creativity – and Higher Profits. Going Beyond Work/Life Balance for True Mental Health.

Employee 62

Employee Leadership Exercises Mobile 62

Konnect Agency

NOVEMBER 1, 2019

Creating a team costume with colleagues you don’t typically work with on a day-to-day basis is an excellent team-building exercise that allows us to show off our creative sides and work together to make some magic. Check out the Konnect Instagram to see how incredibly creative our teams are!

Exercises 63

Exercises Creativity Instagram Local 63

Marketwired

MARCH 8, 2016

What does a team brainstorm session look like in one of the most-engaged online PR communities today? Get organized with internal communications tools. Slack allows users to categorize conversations into separate channels, and also has a direct message functionality so users can communicate one-on-one when need be.

Internal 100

Internal International Exercises Tools 100

Karen Freberg

JANUARY 18, 2021

The app is growing in popularity and momentum, which is good, but it is still in its infancy and there is still a lot to discover and discuss within the community. The possibilities here for showing impact on community here and branching out to other platforms is key to show the overall presence here for Clubhouse. Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96

Burrelles Fresh Ideas

JUNE 20, 2023

Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table. User-generated content allows food and beverage brands to tap into the creativity and passion of their customers, creating an authentic and relatable brand image.

Brand 40

Brand Branding Local Instagram 40

Konnect Agency

APRIL 23, 2021

We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Now that people have a sufficient amount of equipment at home, gyms must develop creative ways to provide programming and generate revenue with online programs through their brand. Convenience.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Now that people have a sufficient amount of equipment at home, gyms must develop creative ways to provide programming and generate revenue with online programs through their brand. Convenience.

Retail 52

Retail Consumer Exercises Creativity 52

Karen Freberg

MARCH 24, 2020

I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. The second part of the title of the book focuses on creative innovations to evidence-based practices. We have a lot of resources, exercises, activities, case studies, and stories to share. BIG ANNOUNCEMENT.

Case Study 60

Case Study Creativity Study Course 60

Cision

APRIL 14, 2017

Reputation management is a fabulous exercise in brand managing in permanent beta, constantly revising and tweaking, whether it’s for a person, issue, product or problem. Digital has transformed the way we communicate. Also, never forget how to apologize, course correct and revise.

Reputation 177

Reputation Measurement Exercises Pitching 177

Prohibition

MARCH 16, 2021

Audience insight – this is directly polling your own customers or social media communities to better understand them and their challenges. There are multiple ways to do this; either via dedicated audience insight tools, or via direct surveying through your email database or social media communities. engage, educate, sell etc).

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Konnect Agency

SEPTEMBER 24, 2020

Much like many other businesses, our busiest time of the year is just getting started with the need to develop public relations plans, social media strategies, creative content, digital marketing plans, and other creative services & solutions for our clients for 2021. Get out and exercise. Get your body moving.

Exercises 40

Exercises Social Media Fashion Agency 40

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. How B2B Marketing Can Get More out of Trade Shows.

B2B 66

B2B Trade Shows Survey Study 66

Solo PR Pro

JANUARY 14, 2020

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. – Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. For tips, tools, resources and access to this brilliant community, join Solo PR Pro Premium! Know How to Find Business.

Insurance 110

Insurance Insurance Banking Groups 110

Karen Freberg

DECEMBER 16, 2021

You sometimes have to be brave and stand on your two feet and say “Houston, we have a PR community problem.” So, as a result, I have spent more time engaging with communities, organizations, professors, students, and professors who are making a positive and impactful difference this fall. Because of the value that is given.

Handbook 52

Handbook Conference Community Social Media 52

Karen Freberg

NOVEMBER 1, 2017

Second, what would be some of the exercises, topics, and even resources I would need to have here in order to provide an advanced class? However, I am always up for a challenge and I said – bring it on! But, this advanced class is going to be pretty awesome. FrebergSM is more than just a class.

Social Media 40

Social Media Media Exercises Education 40

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. You’ll wind up with an infinite number of ways to tacitly weave the benefits of your product in a manner that is useful and relevant to your community. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. The exercise was highly subjective – hence so is the analysis and interpretation of the data.

Analysis 60

Analysis Technology Tools Exercises 60

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. There should be some room to experiment around with these tools, and see what exercises and assignments work for your classes. Create mock ads + content for FB (FB Creative Hub).

Social Media 40

Social Media Resources Media Case Study 40

Karen Freberg

DECEMBER 18, 2019

I had my students curate content for the community (ex. Our class has partnered with an influencer in Louisville where the students – through the exercises I have outlined in my book – have to create content in the brand voice for the influencer. What does this mean? New guest speakers, areas of focus and topics.

Social Media 52

Social Media Media Video Course 52

prTini

JULY 12, 2016

If you have a project that requires a lot of concentration or creativity, or just a list of menial tasks to knock out, take half a day to work somewhere outside the office that’s best suited to help you GSD (get stuff done!). A helpful exercise I’ve found in designing your day is mapping out your energy levels. Map Out Your Energy.

Energy 28

Energy Employee Creativity Exercises 28

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. This is the ongoing battle cry of all business communities. Here’s what I want to unpack: 1. We need to collaborate.

Industry 0

Industry Creativity System Training 0

Karen Freberg

MARCH 29, 2018

Matt Kushin has a great exercise he shared on his blog about how he integrated this concept into his classes. This would be a key element to keep in mind if you want to replicate this assignment in your own community. So, how do you teach influencer relations and marketing for students? I saw excitement, sparks, and smiles all around.

Marketing 45

Marketing Social Media Exercises Strategy 45

Karen Freberg

OCTOBER 20, 2017

This conference captured not only attention, but my creative soul, and that is a first. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure. You may be asking what conference is this and where do I sign up.

Creativity 40

Creativity Social Media Education Conference 40

Stephen Waddington

NOVEMBER 3, 2020

Gavin Harris, a freelance PR, led a conversation in a community that I run about managing mental health during lockdown two weeks ago. The discussion covered a range of practical advice from activity and exercise to music and audio, and from living with uncertainty and lessons from other countries. It’s a hugely supportive group.

Exercises 109

Exercises Groups Community Writing 109

Cision

OCTOBER 16, 2017

Chris Lynch: So, number one, I think what I’ve told a lot of communicators that I talk to in the market that are thinking about how they recruit talent is to think a little bit outside of the box in terms of where they go for certain skill sets. And that’s like sort of a good clarifying exercise to start.

Media 202

Media Storytelling Technology Data 202

Masters in Communications

MAY 28, 2019

When this happens, communication is impaired and they're not able to receive proper support and care from their community. When a person is feeling stressed it's easy for them to misunderstand another person's intentions or what they are trying to communicate. One significant way to reduce stress is to exercise.

Communications 49

Communications System Energy Study 49

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 66

Creativity Analytics Study Exercises 66