ImPRessions - Crenshaw Communications

JANUARY 3, 2024

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. What ChatGPT Brings to Public Relations ChatGPT is a powerful tool – but in PR, we need to use it thoughtfully, and without devaluing human creativity and oversight.

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Construction Storytelling Tools B2B 182

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. I recently overheard this statement at the next table over lunch.

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B2C B2B Agency Trends 73

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks. For example, if you live in Birmingham, Ala. Try our services.

Survey 100

Survey Trends Marketing Creativity 100

5W PR

JUNE 4, 2020

Recently, though, new and unique topics have been trending on YouTube, underscoring how the platform is both art imitating life and life imitating art. . Content related to virus spread and even hand-washing became trending topics. But, as the lockdown stretched on, content creators shifted to more day-in-the-life videos. .

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YouTube Examples Exercises Video 88

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in. That’s where working with a creative agency comes in.

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Creativity Agency Brand Branding 52

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in. That’s where working with a creative agency comes in.

Creativity 52

Creativity Agency Brand Branding 52

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. Which messaging and stories worked best in the past?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

PR for Anyone

JANUARY 28, 2024

Together, Christina and Erica explore the hurdles faced by these women, shedding light on the unfortunate trend of some being edged out of corporate roles. This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic.

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Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

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SEO Analysis Meeting Travel 333

PR for Anyone

SEPTEMBER 30, 2022

The story was about the 20th anniversary of the movie (my all-time favorite), Sweet Home Alabama and then discussing which wedding trends from that all-time classic are still on-trend in 2022. They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

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Pitching Television Trends YouTube 130

Konnect Agency

MARCH 15, 2023

Returning from one of the biggest trade shows in the country, Natural Products Expo West in Anaheim California, we are providing a PR agency’s take on the tactics we saw brands deploy to ensure the greatest impact of the show and emerging CPG trends we saw on display.

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Trade Shows Trends Meeting Agency 52

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

Prohibition

FEBRUARY 18, 2021

Since welcoming the beginning of a new year, we’ve seen some exciting social media trends and updates be introduced! If users still struggle to find specific data, for example, why that same fast food ad appears every time you pass it on the way to the gym, the platform has added a search functionality feature.

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Social Media Trends Media YouTube 118

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. You’ll need to embrace the trends of tomorrow to stay ahead in the game. This was a winner last year and it’s still here, the “visual” trend.

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Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Agencies are having to think of new, creative ways to use video for selling a product or message. One example is from athletic shoe and appeal store Finish Line. The post PR Looks At Content Trends For 2017 appeared first on Crenshaw Communications. Mo’ mobile!

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Trends Mobile Video Film 120

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Brands should also make sure the messaging and tone employed along with the news or trend they’re focused on is aligned with their business or product. Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle. Are you fast enough?

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Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. A talent for spotting trends A sense of what’s emerging and what might be yesterday’s news is an attribute that’s hard to quantify, but few things are as important in PR.

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Analytics Tools Social Media Trends 170

PR for Anyone

NOVEMBER 3, 2021

For example, ‘This new zoning law is going to change X, Y & Z.’ Email me when you notice a trend going on. ” What is the most creative residential real estate story the Washington Post has run? We also cover trends and economic stories (local sales numbers, prices, etc.). . Every locality has its own story.

Real Estate 223

Real Estate Local Pitching Media 223

Buchanan PR

JUNE 30, 2023

Social media trends come and go at lightning speed. However, every now and then, a trend emerges that captivates the masses and takes the internet by storm. Enter the Grimace shake trend – an unexpected sensation that has dominated social media platforms – particularly TikTok – and kept McDonald’s in the spotlight.

Viral 74

Viral Trends Social Media Creativity 74

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Both are looking for a better understanding of trends and developments within a given space. However, analysts are doing so as a way to build research reports for buyers, while journalists are collecting points of view and reporting trends for general reader knowledge. Differences between analyst and media briefings.

Wireless 309

Wireless B2B Report Media Relations 309

Konnect Agency

OCTOBER 21, 2020

As we head into the new year, there are certain trends that will dominate as businesses adapt to the changing landscape. A good example from history is Hyundai, which unlike other car manufacturers, experienced commercial success during the 2007 Global Financial Crisis. This trend of brand activism will continue well into 2021.

Trends 52

Trends Marketing Mobile Retail 52

Prohibition

MAY 6, 2021

For example, asking people to respond to a poll with the relevant emoji reaction. This is an exciting update from Twitter and could introduce new and creative content ideas for social media marketers. This will give users, marketers and brands a whole new way to be creative. Twitter introduces a new shopping feature.

Social Media 62

Social Media Trends Marketing Media 62

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Are there videos of people using your product in creative or offbeat ways that you can promote? For example, content that ties into movie openings, upcoming elections or sporting events?

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Video Trends YouTube Television 120

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. Thinking Creatively about Recruiting Events.

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Resources Creativity Publicity Local 77

Landis PR

JANUARY 31, 2023

Take Pepsi’s #SwagStepChallenge , for example. Branded lenses Brands can create 2D and 3D filters for TikTok users to try on and share with their followers, and TikTok will keep the filter on the “Trending” page for ten days. 64% of users have tried facial filters , making it a great way to reach new users in a fun and creative way.

Video 59

Video Creativity B2C B2B 59

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Everything should map back to the overall brand narrative.

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Strategy Media Measurement Product Launch 287

Cision

OCTOBER 29, 2015

For example, the line between personalized content and content so focused that it’s creepy will be different for many individuals. Images: Uwe Hermann , Steve Johnson ( Creative Commons ). But like most ideal outcomes, the stakeholders have very different approaches and some are going to be incompatible.

Trends 120

Trends Software Advertising Advertising 120

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For example, TikTok has taken the world by storm and no one wants to miss newer sites that could gain similar prominence. The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. Here are three emerging platforms that PR pros should track. Twitter Spaces.

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B2B Social Media Media Instagram 405

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing. Know your media targets.

Enterprise 261

Enterprise Privacy Government Software 261

Communications Conversations

MAY 11, 2017

But, we haven’t seen too many good examples of companies using that “story” functionality creatively. We’re always talking about ways to make your content work harder for you–perfect example right here. But, what’s really interesting in this example is what Walmart did.

Social Media 68

Social Media Trends Radio Media 68

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real life example along with information on what is needed to implement MMM. For example, they could choose to advertise Jell-O products in 10 cities over 5 weeks and see if sales increased. Transparency into individual channel-level insights along with historical trends.

Media 221

Media Measurement Analysis Television 221

ImPRessions - Crenshaw Communications

APRIL 13, 2021

A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists. People are tired of screens and want to sign off after work to be with their families or just relax (the Clubhouse trend aside). That is not the case today.

Leadership 332

Leadership Trends B2B Agency 332

Karen Freberg

NOVEMBER 7, 2019

For example, the Adobe Education Leaders program is a great way for educators to have the opportunity to be part of a program and be able to chat w/ Adobe on ideas, work on projects, etc. Another trend I saw was a new role was announced at Adobe EDUmax, and that was of a pedagogical evangelist.

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Education Creativity Meeting Community 61

ImPRessions - Crenshaw Communications

JUNE 22, 2020

A platform like Facebook, for example, may not be a fit for a business audience, but that can only be determined through demographic data. For example, a question as simple as where customers get their news –through their phones, TV or elsewhere — can reveal a great deal about where and how to focus digital marketing efforts. .

B2B 276

B2B Social Media Brand Branding 276

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. Despite the trend to go in-house, brands still collaborate frequently with external agencies. A View From the Other Side.

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Agency Creativity Internal International 189

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. A corporate celebration or brand anniversary is a time-honored example of the power of PR and marketing working in concert to tell the same story. But the conflict typically runs deeper. A milestone event.

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Marketing Product Launch Corporate Viral 310

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. For example, marketers can create campaigns that will better drive engagement and sales based on things like consumer trends and external influences. A new approach.

Media 243

Media Analysis Measurement Advertising 243