Cision

OCTOBER 29, 2015

For example, the line between personalized content and content so focused that it’s creepy will be different for many individuals. Images: Uwe Hermann , Steve Johnson ( Creative Commons ). But like most ideal outcomes, the stakeholders have very different approaches and some are going to be incompatible.

Trends 120

Trends Software Advertising Advertising 120

Sword and the Script

DECEMBER 21, 2021

Several trends that started in 2021 will grow to carry over into 2022. The first is the tight market for talent. Another trend that grew in ’21 is authentic, purpose-driven marketing. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. That changed in 2018.

Resources 78

Resources Creativity Publicity Local 78

Remote PR Jobs

SEPTEMBER 25, 2023

We like articles that introduce new ideas and advance conversations around topics and trends that engage our readers–think op-ed rather than content marketing. We appreciate lively, polished writing that balances research or news with fun and memorable anecdotes or examples that help illustrate your point of view.

Company 100

Company How To Leadership Pitching 100

Prohibition

MAY 6, 2021

The update will also provide different ways to encourage engagement on specific content and competitions. For example, asking people to respond to a poll with the relevant emoji reaction. This is an exciting update from Twitter and could introduce new and creative content ideas for social media marketers.

Social Media 62

Social Media Trends Marketing Media 62

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Are there videos of people using your product in creative or offbeat ways that you can promote? Video used to be optional in communication, but now it’s vital.

Video 120

Video Trends YouTube Television 120

Deirdre Breakenridge

MAY 13, 2019

Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research. Example of video recognition technology. AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs.

Training 399

Training Video Analysis Data 399

Contently - Strategy

NOVEMBER 29, 2023

Add to that all the content created across other platforms, and you’ve got a world saturated with content. Helping your brand stand out requires not just creativity but also strategic alignment. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. New additions to the new rules of marketing and PR. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

Contently - Strategy

FEBRUARY 22, 2023

If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. As you execute your video marketing strategy this year, keep these trends in mind. As for more specific examples of live streaming, Q&A sessions are becoming more popular.

Video 132

Video Strategy Marketing Instagram 132

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. (By

Agency 95

Agency Trends Marketing Survey 95

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For example, your brand can create a positive image by allowing your representative to become a speaker at an event. There are many more creative approaches to achieving a positive image. Drives brand to be prepared for the market PR plays a pivotal role in preparing a brand to face the market and its challenges effectively.

Video 109

Video Marketing SEO Social Media 109

PR 20/20

OCTOBER 19, 2021

Today’s video landscape is rapidly changing, and since the onset of the pandemic, some trends that have been years in the making have only accelerated. Streaming quickly became the preferred way to enjoy content. Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity.

Video 58

Video Instagram YouTube Creativity 58

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. To get on a customer’s radar, product managers first need the buy-in of marketing, sales and other internal audiences,” explains Alexa. “We If these sound familiar to what you face as a marketer, you’re not alone.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Contently - Strategy

SEPTEMBER 21, 2023

Marketers are now caught in a balancing act—crafting high-quality content at breakneck speeds while ensuring they remain a step ahead of AI’s ever-advancing algorithms. As this new landscape unfolds, understanding the interplay between human creativity and the precision of AI SEO tools becomes pivotal for success.

SEO 52

SEO Tools Engineering Google 52

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Mail-merge for journalist emails is a great example (and one that’s unfortunately misused in PR), but there’s more. But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea. AI-generated content is picking up steam. PR media monitoring can be a breeze.

Pitching 136

Pitching Agency Tools Resources 136

PR 20/20

OCTOBER 19, 2021

Today’s video landscape is rapidly changing, and since the onset of the pandemic, some trends that have been years in the making have only accelerated. Streaming quickly became the preferred way to enjoy content. Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity.

Video 52

Video Instagram YouTube Creativity 52

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? Staying current: PR is a rapidly evolving field, and PR practitioners must stay up-to-date on the latest trends and techniques in order to be effective. ChatGPT does a fair job of describing both sides of the argument and adding a specific example. This is a pretty solid answer.

Interviews 101

Interviews Publicity Technology Social Media 101

Cision

OCTOBER 10, 2017

You can quickly uncover and understand what topics are of most interest to your target audience, which you can then use to inform future content creation. It’s also a good idea to employ media-monitoring practices to keep tabs on current trends. The COVERGIRL ad I previously mentioned is an example of this. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Here are the five biggest trends you need to know. [If

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. PR should be taking a close look at the content that’s trending.

Survey 102

Survey Report Media B2B 102

PR in High Definition

DECEMBER 13, 2017

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. There is a term for brands using trends to create buzz – trendjacking. I want this now).

Trends 59

Trends How To Retail Google 59

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog.

Financial 52

Financial Content Marketing Examples Banking 52

Cision

DECEMBER 12, 2015

Check out other websites, news hubs or media outlets to learn from their examples and see what they do to keep people coming back. Brand journalism is often confused with content marketing , but there are a few differences between the two, including what type of content you write. What Are You Writing?

Journalism 120

Journalism Brand Branding Writing 120

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. While some changes are obvious and temporary (for example, increases in social media usage) others, we have found, are more subtle, but are likely to be more permanent.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. While some changes are obvious and temporary (for example, increases in social media usage) others, we have found, are more subtle, but are likely to be more permanent.

Social Media 62

Social Media Trends Consumer Video 62

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in.

SEO 119

SEO Automotive YouTube Video 119

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Content marketing. Awards and Events.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

NOVEMBER 10, 2015

In fact, 47 percent of B2B marketers close less than four percent of marketing-generated leads. Leads don’t grow on trees, and success certainly doesn’t spring forth from winging a marketing strategy. Nonprofits know and understand this, but not many look to their example when seeking help. Plan to Succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting user-generated content (UGC) In addition to collecting basic customer data through demographic profiling, you might unleash the immense power of the internet for higher-order insights. Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences.

Strategy 96

Strategy Ethics Social Media Data 96

Sword and the Script

SEPTEMBER 30, 2017

For example, two of the most prominent trade publications in the industry include the words “ad” or “advertising” in their titles. Advertising is indeed marketing, but it only one part of marketing. Also see: Marketing Strategy: The Looming Knowledge Crisis. 3) Survey: B2B Marketing Looks to Build an Audience.

Marketing 62

Marketing B2B Content Marketing Survey 62

Prohibition

MAY 10, 2023

Increasing credibility and building relationships with followers creating ugc, influencer content, social trends, ugc creators, more engagement Another benefit of using user generated content in your social media strategy is increased trust and credibility. Get in contact today to find out how we could help you.

Social Media 62

Social Media Strategy Media B2C 62

Sword and the Script

JULY 2, 2019

Chat systems have certainly seen adoption rate grow to the extent some see them as a way to replace gated content. For example, when demoing a product (not Meltwater) for a review (I’ll publish here in the future), a chat bot popped up. new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

Cision

NOVEMBER 19, 2015

’ Then, set a clear distinction between a business goal and a marketing goal. For example, the business goal may be to drive sales, whereas the marketing goal is to drive qualified leads to demo X product, enter X store, etc. Images: Todd Dailey , Food Group ( Creative Commons ). Sounds easy, right?

Viral 120

Viral Content Marketing Consumer Storytelling 120

Sword and the Script

MAY 11, 2019

For example, Josh Bernoff , recently wrote: “Your press release is worthless. Let’s take one example: Mr. Bernoff picks on “award releases” while the ARPR data shows these are the best performing. Funding is a form of validation and acquisitions signal a strategy – those things impact the market. Press releases get beat up.

Study 141

Study Media Relations Media Measurement 141

Sword and the Script

JULY 31, 2018

In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. Content Marketing M&A. If there is a Best Practice in Marketing, it’s Being Different.

Publicity 60

Publicity Software Government Content Marketing 60