Buzzstream

JANUARY 30, 2020

Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. For example. So here I’m going to share how I’ve thought about newsjacking with a case study example to help communicate the story in full. Know the news.

SEO 71

SEO Film Reddit Video 71

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. Keep Content Relevant, Readable And Newsworthy.

SEO 75

SEO Engineering Google Writing 75

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years.

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 65

SEO Tools Engineering Web 65

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

Shift Communications

MARCH 2, 2015

Google is about to change the SEO rules again. Here’s an example in current search results; Google notes sites that are mobile-friendly in results [1]: Contrast that above with sites that are not listed as mobile-friendly [2]; these sites will rank less well after Google’s April 21 deadline. Marketing Public Relations Search SEO'

Mobile 60

Mobile SEO Guidelines Software 60

Beyond PR

MAY 24, 2016

Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. SEO is a tactic and discoverability is an adjective that describes a goal of content promotion. SEO is a beautiful combination of artistic and technical skill that can deliver quality traffic where you want and need it.

SEO 75

SEO Engineering Blogging Content Marketing 75

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release. 6/ SEO - Journalists love Google when researching data and info to write an article. What does it say?

Mobile 152

Mobile SEO Web Training 152

Sword and the Script

SEPTEMBER 17, 2020

For example, most marketers said they actively run campaigns and measure results for just a couple of months. The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. SEO takes time. PR takes time. Earning trust takes time.

B2B 148

B2B Marketing Survey Creativity 148

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. This is just the starting point, so feel free to get creative as you build your keyword ideas list. Tip: For stealthier spying, download Open SEO Stats and Web Developer extensions for your browser.

SEO 40

SEO Blogging Web Writing 40

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For example, your brand can create a positive image by allowing your representative to become a speaker at an event. There are many more creative approaches to achieving a positive image. Enhance campaign SEO More technically, PR efforts can positively affect search engine optimization (SEO).

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks. For example, if you live in Birmingham, Ala. Try our services.

Survey 100

Survey Trends Marketing Creativity 100

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Writing for SEO is standard PR practice. Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. Here is where a creative writing background can be useful — starting with the novelist’s rule of show, don’t tell.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

They drive SEO ranking and educate prospects, thus pushing them down the funnel. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs. For business examples, pay a visit to Hubspot Academy on LinkedIn.

Storytelling 233

Storytelling Education Software LinkedIn 233

Cision

DECEMBER 12, 2017

Because more earned media can help build your brand recognition, improve SEO and sell more. Be creative and keep an open mind. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? There are lots of people vying for the same opportunity, so stay on top of it.

How To 279

How To Media Pitching Creativity 279

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. Innovative ways to work with ad, marketing, and SEO partners. Maybe a hot-topic panel discussion could involve a brand’s SEO team for optimum results.

SEO 200

SEO Pitching Agency Exercises 200

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. TubeBuddy is a Youtube video optimization tool that helps influencers maximize the SEO value. They help you improve your SEO and gain organic traffic. For example, tools like Woven allow you to send a link to your calendar to schedule meetings with ease. .

YouTube 116

YouTube Brand Branding Video 116

Cision

OCTOBER 10, 2017

Along with your run-of-the-mill best practices in SEO, user-generated content distribution is more likely to be successful if you do the following: Collaborate with already successful publishers and experts: COVERGIRL has an influencer program set up that practically allows industry experts to create and distribute content for them.

Strategy 251

Strategy Case Study Instagram Print 251

Buzzstream

MARCH 7, 2024

You may have heard about the now infamous SEO heist.) For example, here’s an assessment of a piece I’m currently writing: If you want to set up your own GPT or ask a tool like Gemini to assess, you can use these steps: Ask your AI tool to take Google’s Helpful Content self-assessment list and create a scoring system.

System 62

System Google Policies Guidelines 62

Sword and the Script

DECEMBER 21, 2021

It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Presspage

AUGUST 20, 2019

But securing earned media boosts your SEO and builds trust with both your audience and the media. Utilizing a holistic media mix can build your brand’s audience and credibility, and will yield better coverage in the long run: Create and curate a well-designed, searchable and SEO-friendly newsroom. Approaching your media mix.

Media 74

Media SEO Resources YouTube 74

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. In the example above, we had a number of different internal units relying on our data. SEO Overview. So Much Data. So what are some of those possibilities ? Glad you asked. Google Ads.

Report 81

Report Data SEO Analytics 81

Cision

NOVEMBER 9, 2015

A few years ago, Cyrus Shepard of Moz wrote a piece describing SEO Copywriting Tips. While many things in SEO and digital media tend to change, this advice remains evergreen and the reason is simple: structure makes things more interesting for readers. One more creative way to create structure in your post is to change fonts.

How To 120

How To Engineering Creativity SEO 120

Contently - Strategy

JULY 12, 2021

” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. One of our favorite examples of this comes from MD Financial Management (a Contently client), that serves 130,000 physicians and medical learners in Canada. Invite compliance into the creative process.

Financial 109

Financial Banking How To Marketing 109

Waxing UnLyrical

JUNE 12, 2018

For example, if you have a clothing website geared toward families with small children, you’ll probably be able to cluster messages based on sizing (and increasing in sizing as the years go on). Image: Alejandro Escamilla via Unsplash, Creative Commons CC0. First, it can help you manage a lot of data about a lot of different people.

Mobile 65

Mobile SEO Small Business Analytics 65

Prohibition

MAY 10, 2023

Increasing Engagement seo efforts, brand reputation , audience excited There exists a number of benefits to using UGC content, but one of the primary benefits of using customers own content in your social media strategy is that it increases engagement. Instead, they want accounts from real people to build confidence in your brand.

Social Media 62

Social Media Strategy Media B2C 62

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. Can PR ever deliver SEO?

Tools 136

Tools Publicity SEO Measurement 136

Rock the Status Quo

APRIL 11, 2015

He hired me to handle his online digital presence, starting with organic SEO for his website to boost visibility and website traffic. ” Using the dental profession as another example, maybe the name is “great smiles dentistry,” “clean teeth dentistry,” or “top tooth repair.” So what happened?

SEO 100

SEO Marketing Small Business Google 100

Cision

AUGUST 11, 2015

For example, there may not be enough bandwidth. Strozier ( Creative Commons ). As for software, starting points are GarageBand , Reaper and Audacity. Who’s hosting? No, no, not who’s hosting the program. Who’s hosting the podcast files? While you can host them yourself, the solution poses dangers. Distribute, distribute, and promote.

Software 120

Software SEO Video Education 120

The Resolution Blog

DECEMBER 29, 2017

Here’s an example; 2018 activity? By looking at Jonah Berger, author of ‘Contagious’ for example. Once you have a better understanding of how you should adapt your creative approach you can set an increase in the shares based on your target media list. Content creation activity plus a media sell in 2017 activity to review?

Google 120

Google Analysis Comparison Data 120

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. This makes PR teams experts at selling in stories, arranging interviews and securing features for your brand that leads to increased brand awareness, boosts SEO and can drive traffic to your site. 12) It allows you to be more creative.

Company 62

Company Software Crisis Management Agency 62

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. In the example above, we had a number of different internal units relying on our data. SEO Overview. So Much Data. So what are some of those possibilities ? Glad you asked. Google Ads.

Report 52

Report Data SEO Analytics 52

Sword and the Script

MAY 11, 2019

For example, Josh Bernoff , recently wrote: “Your press release is worthless. Let’s take one example: Mr. Bernoff picks on “award releases” while the ARPR data shows these are the best performing. SEOs will attest to the effects paid search can have on good organic search. b) Press releases still have a place.

Study 139

Study Media Relations Media Measurement 139

ImPRessions - Crenshaw Communications

MAY 23, 2017

There are several tools and creative ways to get your post read by the audience you’re targeting. It seems there can never be too many posts about bad airline PR, for example. EST for the highest number of social shares on average. Although in our experience, mileage varies widely.). Start with a killer title.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Cision

NOVEMBER 12, 2015

For an example of what to include in recruitment-centered videos, check out Pro Procure’s video series. By posting your videos to your business’s website, you can reap the SEO value of those videos. Images: jsawkins , Thomas Leth-Olsen , Bob ( Creative Commons ). Measure ROI. You can find him on Twitter @vivekrpatel.

Video 120

Video Strategy Marketing YouTube 120