Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. That goodness may just be getting better, according to a presentation by Rob Ousbey of Moz titled, The Evolution of SEO. He’s not the only SEO to believe it. It runs about 25 minutes long.

SEO 129

SEO Engineering Google Study 129

Contently - Strategy

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Align your SEO strategy with audience research. And this is where natural language processing (NLP) can help.

SEO 93

SEO Strategy Google Engineering 93

Sword and the Script

FEBRUARY 11, 2020

Lately, I’ve noticed several opinion pieces circulating in blogs espousing the SEO benefits of press releases. However, there is virtually no SEO benefit to press releases , and there hasn’t been in a long time. To be clear, there are still plenty of good reasons to use a press release, but SEO isn’t one of them anymore.

SEO 121

SEO Guidelines Google B2B 121

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time. Mobile-Friendly SEO: 53% of traffic to online stores comes via mobile devices – Smart Insights.

SEO 80

SEO Strategy Engineering Mobile 80

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. There was even an SEO angle: in its heyday, HARO was a backlink magnet and from high-quality new sites. Case in point?

SEO 130

SEO Content Marketing Marketing Software 130

Cision

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. Keep Content Relevant, Readable And Newsworthy.

SEO 174

SEO Engineering Google Writing 174

PR Fuel

DECEMBER 14, 2020

The key to building an effective press release strategy is promoting high-quality content using search engine optimization (SEO) tips and tricks. However, knowing how to implement SEO tricks online is not always intuitive. SEO Tricks 101: Insert Keywords. Know Your Angle. Form Enticing Headlines. Include Media.

SEO 105

SEO Engineering Google Writing 105

Contently - Strategy

JANUARY 16, 2020

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. For example, I recently decided to make a fennel and herb stuffing. Identify your target keywords.

YouTube 127

YouTube SEO How To Video 127

Presspage

AUGUST 8, 2017

Uploading your press releases in pdf does not support your SEO and it may drive visitors away that don’t feel comfortable downloading a file from your website, or those that simply can’t be bothered (check out this report: Which World Bank Reports are widely read? It considers those sites as reliable sources for quality content.

SEO 141

SEO Engineering Google Web 141

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

PR pros should prioritize local SEO efforts to ensure their clients’ businesses are discoverable through voice search. Structured data and schema markup Structured data and schema markup are foundational elements of SEO that are gaining more prominence in the era of voice search. FAQ pages, for example, are very useful.

SEO 339

SEO Reputation Local Consumer 339

Contently - Strategy

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. To use the most dramatic example, think of Red Bull dropping Felix Baumgartner from space.). million keywords worldwide.

SEO 103

SEO Automotive YouTube Video 103

Critical Mention

OCTOBER 18, 2019

While mentions and engagement do not directly impact SEO, what’s within the content can. . More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. How They Improve SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

The Proactive Report

JULY 28, 2014

For example, a reference by another agent with a high reputational score is of greater significance than a reference by another agent with a low reputational score. I’ll be talking about these points at the PR News SEO Bootcamp in San Francisco August 11, 2014. Online PR'

Google 174

Google SEO Reputation Writing 174

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. For example, why wait to pass on a few additional instructions to conference coordinators on sponsorship partnerships when you can easily just give them a call?

SEO 333

SEO Analysis Meeting Travel 333

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

PR Fuel

MAY 6, 2021

Continue reading to learn what you need to include in your next press release with this press release example. It’s also crucial for SEO that you include keywords that your readers might search for. Press Release Example for PR Success. It takes practice to get the perfect press release prepared for distribution to the 1.7

Examples 101

Examples Writing Product Launch Crisis Management 101

Onclusive

JULY 7, 2021

This is a great example of how we often have preconceived notions of how consumers search. Message optimization (SEO for PR). When we started, we were told that they were optimizing around the term walkthrough. Sometimes those notions can diminish how we buy or optimize search traffic. Messaging is made up of keywords, or “soundbites”.

Brand 370

Brand Branding SEO Engineering 370

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer? ” Why do SEO people always mention they are a content writer?

SEO 100

SEO Pitching Small Business Agency 100

The Proactive Report

JANUARY 4, 2023

Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one. The top trends to focus on for 2023 when it comes to your SEO strategy are “position zero” and “featured snippets.”. When it comes to successful SEO, there aren’t any shortcuts. Definitions.

Engineering 147

Engineering SEO Google Comparison 147

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. For example, when I was with Siege Media, we could offer it as an ongoing service for some brands, like Shutterfly, because they received 5-10 weekly mentions. Crunchbase is an excellent example of this.

Brand 62

Brand Branding How To SEO 62

Shift Communications

DECEMBER 11, 2014

For example, recently T-Mobile announced that SHIFT is working with them as an agency. Facebook SEO. Which means, Facebook just established SEO for the entire archive of public posts. This would be a great time to bring your SEO team together with your social media team and get them on the same page. Get your search on.

SEO 155

SEO Facebook Brand Branding 155

5W PR

NOVEMBER 16, 2016

The world of SEO and PR are now actively working together on joint projects with shared goals and visions. Below are seven ways in which SEO and PR successfully complement each other. Backlinking is the bread and butter for SEO. SEO specializes in identifying trending keywords and topics that are of interest. Backlinking.

SEO 90

SEO Trends Analysis Engineering 90

Buzzstream

JANUARY 30, 2020

Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. For example. So here I’m going to share how I’ve thought about newsjacking with a case study example to help communicate the story in full. Know the news.

SEO 71

SEO Film Reddit Video 71

PR Fuel

OCTOBER 27, 2020

Below, we give 10 awesome press release examples and discuss why they work so well. If you struggle with this, then research some well-written examples or hire a professional. For example, someone selling a new, healthy soda might write “So you thought soda was full of sugar?” SEO Optimized Press Release Examples.

Examples 52

Examples SEO Writing Engineering 52

Flack's Revenge

MARCH 24, 2023

The examples powerfully showcase the value of PR, when done right. Google is looking at various signals of brand popularity in their ranking algorithm for SEO and even small improvements can make an exponential difference” CMO Huddle Participants Another email pitched an article in Forbes Advisor with the subject line: PR Agencies named No.

B2B 240

B2B Nonprofit Small Business SEO 240

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Contently - Strategy

FEBRUARY 14, 2023

For example, is the person looking to buy an item? And relevance is fundamental to SEO success. Writing for intent parallels writing for SEO. Example: “LinkedIn login” Informational intent: These searchers seek specific information or want to learn more about a particular topic.

Google 123

Google Engineering SEO Writing 123

The Resolution Blog

AUGUST 11, 2015

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. Do you quadruple your SEO budget? This is where thinking about online press coverage with an SEO mindset can pay dividends. But of course, we don't live in an ideal world. Or do you give up?

SEO 120

SEO Comparison Handbook Google 120

Shift Communications

SEPTEMBER 15, 2015

For example: “Google it: An answer to a question that you are too lazy to answer.” This boils down to having a good SEO strategy. When it comes to SEO, you absolutely cannot rest on your marketing laurels. The post You’re the #1 SEO loser. We’re a culture that needs instant gratification. Katie Lioy.

SEO 60

SEO Google Mobile Engineering 60

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. Keep Content Relevant, Readable And Newsworthy.

SEO 75

SEO Engineering Google Writing 75

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257

Strategy How To SEO Engineering 257

Presspage

JANUARY 17, 2018

“We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?” ” For example, there’s the contrast between the words “radiology” and “medical imaging,” he says.

SEO 60

SEO Engineering Mobile Pitching 60

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 64

SEO Tools Engineering Web 64

ReimaginePR

SEPTEMBER 9, 2021

But content optimization for SEO is a continuously evolving procedure that can be a bit complex to grab. For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. For example, Video SEO: Optimizing Your YouTube Video. In this post, we are trying to simplify it.

YouTube 156

YouTube Video Corporate How To 156

Remote PR Jobs

AUGUST 16, 2023

Press releases’ objective structure often lends a sense of professionalism and credibility to the content, as well as increased SEO. For example, press releases tend to be formulaic, which removes the personal touch that pitches often offer. However, that requires more time and research to be dedicated to writing a pitch.

Pitching 243

Pitching SEO Storytelling Resources 243