Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

SEPTEMBER 9, 2016

Whether you want people to buy your product, give a donation or attend your event, you need to specify the action you want readers to take. Be compelling and creative, but get to the point quickly. This could be a video, photos or an infographic. Think about how you can share your news in a creative way.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Critical Mention

OCTOBER 24, 2019

Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Our take on PRNEWS: If you couldn’t already tell from its name, PRNews is the center for latest news on PR awards, events, research and more. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

Cision

OCTOBER 26, 2016

In addition to finding and establishing relationships with the right influencers, Sullivan also emphasized the importance of metrics and tying measurable objectives to these relationships in order to ensure you’re getting a clear ROI out of your influencer campaigns. ” – @shonali #PRSAICON. ” – @hksully #PRSAICON.

Conference 120

Conference Internal International Data 120

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. These included: native ads, PPC, analyst relations and both first and third-party events. Click To Tweet.

Survey 74

Survey Trends Communications Storytelling 74

Stuart Bruce

SEPTEMBER 14, 2015

Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

MAY 27, 2016

Each year we measure our success on whether YESS achieves its fundraising goal. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. This event had a defined purpose in that each rubber duck needs to be tagged for the race. Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Sword and the Script

MAY 20, 2017

The instinctive conclusion stemming from such studies is more content, but with a little planning, creativity and even daring to be different – and make a little bit budget go a long way. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. annual events on the bridge. 1) Content basics and prospect maturity.

Content Marketing 63

Content Marketing Marketing Real Estate B2B 63

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. It’s easy and it works to build reach fast. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. To solve for business growth challenges, PR 20/20 organized an interactive Cleveland HubSpot User Group (HUG) event on Wednesday, March 23 featuring the Marketing Growth Hackathon TM. Sometimes, we just need a little inspiration to prove measurable success.

Resources 40

Resources Marketing Pinterest eBook 40

Waxing UnLyrical

AUGUST 12, 2015

However, there should be concrete yardsticks by which to measure such efforts. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. Leads and engagement with topics are the primary drivers for our event development. The sales process is a creative one. Consumption metrics .

Radio 40

Radio Mobile Media Sports 40

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. Marketers typically think of the top of the funnel as the place where they get to be most creative. The metrics associated with awareness tend to be easy to measure as you build up momentum. In many cases, that holds true.

Case Study 111

Case Study Marketing Study Content Marketing 111

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Tip: Brands get creative and overlap hero content types. When Does a Brand Need Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Journalistics

JULY 6, 2013

How ready are you to deal with a real-time marketing & PR event? This is all about preparation, monitoring, waiting and swift action when the event occurs (that is, executing on your plan or improvising around the unexpected). Let’s take a look at your brand (or your clients for your agency readers).

Marketing 52

Marketing Community Trends Case Study 52

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget. Public relations sources are used by 25 percent of journalists to find newsworthy events and expert commentary. Closing, Your Name].

Publicity 63

Publicity Small Business Advertising Advertising 63

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. The event was sold out with standing room only attendance. However, the visuals have to be creative and well-designed and executed. You can download the full infographic of the 15 skills here. Daniel Lemin, President, One Good Brand. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. Eliminate things that don''t work.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Stephen Waddington

DECEMBER 5, 2018

Engagement with news brands online is messy and tricky to measure. But modern media organisations operate on low overheads and slim margins, typically supported by other revenue streams such as awards and events. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. So, I really doff my cap at this really creative use. 16: How the consumer driven news cycle changes PR measurement.

Healthcare 78

Healthcare Storytelling Communications Local 78

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Piktochart : PIktochart is an online infographics tool. Image: Kevin Bhagat via Unsplash, Creative Commons CC0. Guest Post by Laura Petrolino.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Beyond PR

AUGUST 4, 2016

Be conscious of trending topics in your industry or current events that may impact your tweeting. If there is major news breaking or some major event that your audience is preoccupied with, be sensitive to that and put your scheduled/automated tweets on hold. Think of them as networking events, minus the suit and tie.

Social Media 40

Social Media Pinterest Media Marketing 40

Marketwired

FEBRUARY 23, 2016

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. Canva does an incredible job empowering everyone to be creative. that might have otherwise gone unnoticed while tracking all events in a single place.

Tools 125

Tools Analytics Software B2C 125

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28