Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. Take the time to train your PR team in accessibility issues. It is respectful, ethical, and more effective to put effort and consideration into each of your content types.

How To 40

How To Ethics Education Creativity 40

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018.

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!). FuturePRoof was founded by Sarah Waddington in 2015. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Non-profits are businesses, and as such, need to operate with ethical business practices and proper reporting structures.

Local 120

Local Corporate Groups Ethics 120

Waxing UnLyrical

MAY 1, 2020

I would have given them props for being creative, trying to extend a relationship with me (their customer) beyond the box office (which is where they ultimately want me to end up)… because that is what good marketers do. ”) to pseudo relational (“let us be your fake music therapist!”)

Crisis 82

Crisis Community Ethics Groups 82

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. AI is not some abstract thing you see in sci-fi movies.

Financial 98

Financial Conference Agency Resources 98

Maxim Behar

JUNE 12, 2024

In recent years, with the advent of social media, fast communications, greater transparency, and openness, I believe that the definition of the public relations business is this: to tell the truth so that people understand you. Host: I was an electrical fitter, soldering relay blades for trains at the beginning of my career.

Ethics 69

Ethics Social Media Travel Newspapers 69

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. Home working makes tacit learning and formal training difficult. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Waxing UnLyrical

AUGUST 10, 2011

Theory: Yes, I chose my degree for its practical approach to communication education, but PR theory and an understanding of communication models is an essential asset in any professional’s arsenal to plan, execute and evaluate activity. Funnily enough, they called this the “creative strategist.&#.

Ethics 75

Ethics Community Internal International 75

Communications Conversations

MARCH 29, 2019

Whether she’s snapping photos for the bank’s Instagram story, wrangling the perfect bit of copy, or surprising and delighting a Twitter follower, Justine infuses her work with a sparkle of creativity balanced with an authentic understanding of the brand.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. Now people desire to give back and give back support to the community.”

Corporate 60

Corporate Interviews Community Newspapers 60

Cision

OCTOBER 14, 2015

Many of these sites have active communities of commenters, creating another opportunity to engage. However, with access to the data and some training in using it, data journalism can empower citizen journalists. Image: Spencer E Holtaway ( Creative Commons ). More data journalism. Power of social media to promote news.

Journalism 120

Journalism Trends Local Print 120

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. AI is not some abstract thing you see in sci-fi movies.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

AUGUST 12, 2014

I went to Parris Island six days after graduating high school and would spend the better part of a year in training. The National Guard, a reserve component of the Army to which I later transitioned for a commissioning program, ran several youth programs that in many ways was (and still is) a community relations program.

How To 116

How To Film Agency Corporate 116

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. This frees the agency and the client up to redirect resources to higher value creative and strategic tasks. which helps to streamline the creative process.

Agency 84

Agency Enterprise Technology Analytics 84

Stuart Bruce

FEBRUARY 21, 2015

Training and education - and of course formal training courses rightly earn you recognition with 10 points for each day of the course, you can get even more points for completing a CIPR recognised qualification. CIPR social media ethics round table – 5 points. CIPR Innovation and Creativity toolkit – 10 points.

Case Study 60

Case Study Conference Training Wikipedia 60

Maxim Behar

NOVEMBER 15, 2023

Media drives the communication between people around the world. People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. The creativity comes from the way you describe it to people so that they can understand it. Now it's in my room.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Industry Creativity 245

PR 20/20

NOVEMBER 29, 2018

This can be applied to predicting: email clicks and open rates, lead conversions, customer churn, content and creative performance, optimal ad budget distribution, ideal price points, audience targeting, consumer needs and preferences, product purchases, campaign ROI and hundreds of other use cases. Train your team and explore AI together.

Marketing 47

Marketing Technology Training Privacy 47

Solo PR Pro

AUGUST 2, 2022

Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. Rob Six, Senior Vice President of Corporate Communications, Roll International. However, the visuals have to be creative and well-designed and executed.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Stephen Waddington

DECEMBER 5, 2018

The value proposition of a media brands lies its ability to inform and engage a community in a conversation. Practitioners have a responsibility to work to ethical standards. He lamented the abuse of this generic document that has been mangled as a means of community engagement with a variety of marketing audiences or publics.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. By the way, the WSJ reporter on that byline used to write for PRWeek). Sound familiar?

Agency 97

Agency Trends Marketing Survey 97

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Beyond PR

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. In most, if not all, industries there is good and bad competition.

Sports 81

Sports Agency Industry Creativity 81

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. Finally, 2024 also brings another U.S.

Writing 198

Writing Communications Marketing B2B 198

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40