Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. But we should do it in a way that’s ethical and honest. I really like telling stories.

Ethics 105

Ethics Data Training Agency 105

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78

Offleash

JULY 19, 2023

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI. Heck, the first machine I leveraged in my career was a fax machine.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. GPT-3 is trained on 45 terabytes of text data from a variety of datasets. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly.

Publicity 98

Publicity Wikipedia Marketing Training 98

Landis PR

JANUARY 9, 2023

They can be used to automate routine tasks and allow PR professionals to focus on more high-level strategy and creative work. Bias: AI systems can sometimes reflect the biases of the data they are trained on or the people who build them. Check back next week for our team’s thoughts on this conversation and emerging technology!

Ethics 52

Ethics System Crisis Management Data 52

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. Take the time to train your PR team in accessibility issues. It is respectful, ethical, and more effective to put effort and consideration into each of your content types.

How To 40

How To Ethics Education Creativity 40

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. Specifically, we are focused on: Upskilling our team and clients with AI education and training.

Financial 98

Financial Conference Agency Resources 98

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. At Stern, we provide support through guidance, training and opportunities to expand our team members’ talents.

Groups 104

Groups Employee Strategy Ethics 104

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 20, 2018

The machine behind the feature is actually reading every piece of text, training the algorithm to better predict language. If Google has this technology, how long until it [penetrates] what we’re doing in digital marketing?” At the end of the day, it’s still a technology that may help you solve the business problem.”.

Marketing 50

Marketing Training Data Ethics 50

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. Specifically, we are focused on: Upskilling our team and clients with AI education and training.

Financial 52

Financial Conference Agency Resources 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. So, if you haven’t jumped on the social commerce train yet, your competitors are likely already in the process of doing so. Rise of Short-Form Video Content.

Social Media 87

Social Media Media Mobile SEO 87

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) So, let’s quickly examine some of the data from recent industry based research: 13 percent of respondents judge the professional standards of PR practitioners by levels of training and qualifications.

Training 65

Training Ethics Data Analysis 65

Waxing UnLyrical

AUGUST 10, 2011

Internship: Practical training and experience in the workplace is not only the best way to put theory to practice working with senior practitioners and find out which parts or sectors of the industry you enjoy, but also the perfect opportunity to begin building your professional network and knowledge.

Ethics 75

Ethics Community Internal International 75

Sword and the Script

FEBRUARY 6, 2018

Technical expertise is particularly relevant to the B2B technology space. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches. Ideally, your creators are trained to use journalistic principles in creation. 61% trust academic experts. 50% trust financial industry analysts.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. Sound familiar? Big PR agencies do the same thing.

Agency 97

Agency Trends Marketing Survey 97

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). ” The class was horrified when I described the chains we used to make out of them, and the dresses, curtains and other assorted creative uses for them. Resources for adjunct instructors.

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. A code of ethics isn’t a bad idea.

Software 128

Software Pitching Ethics Privacy 128

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. They unpack the trends while cutting through the hype with their accessible frameworks and scalable strategies for approaching this disruptive technology. From Hollywood writers to U.S.

Technology 100

Technology Ethics Leadership Groups 100

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 198

Writing Communications Marketing B2B 198

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air.

Ethics 96

Ethics Privacy Radio Sports 96

PR 20/20

NOVEMBER 29, 2018

But, at the most basic level, it’s just smarter marketing technology. Therefore, you should think about it the same way you would every other marketing technology investment. And you can’t just go buy a single AI platform to replace all your existing technology. Become an informed buyer of AI-powered technology.

Marketing 47

Marketing Technology Training Privacy 47

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards.

Ethics 83

Ethics Publicity Guidelines Technology 83

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Industry Creativity 245

Cision

OCTOBER 14, 2015

However, with access to the data and some training in using it, data journalism can empower citizen journalists. What it means for PR : As new technologies make it easier to manipulate emotion, ethics must keep up or better yet, stay ahead of change. Image: Spencer E Holtaway ( Creative Commons ).

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

AUGUST 12, 2014

I went to Parris Island six days after graduating high school and would spend the better part of a year in training. I took advantage of the firm’s memberships in local technology associations and volunteered for a committee or two. 10 Unconventional and Creative Ways to Find a PR Job. I networked.

How To 116

How To Film Agency Corporate 116

Beyond PR

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career.

Sports 81

Sports Agency Industry Creativity 81

PR Conversations

AUGUST 17, 2014

I’m concerned that PR as a field is generally unaware of – and uninterested in – technological developments as discussed in Catherine Arrow’s Op-Ed ( Why public relations must wake up to wearables ). Also then as an occupation, we never seem to get a step closer to an ethical future for PR.

Education 87

Education Training Policies Crisis Management 87

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. 15) Ethics in PR revisited.

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Practitioners have a responsibility to work to ethical standards. Ivy Lee wrote a statement about a train derailment in in Atlantic City in 1906 on behalf of the Pennsylvania Railroad to ensure that journalists had accurate information. It’s this creative and editorial understanding that is at the heart of the public relations process.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164

Stuart Bruce

MARCH 17, 2014

and the second on ‘New business in new media environment or New media for new technologies/startups?’. Interestingly all three groups cited ethics/professionalism, training and lobbying to be priorities for their respective groups. I was responsible for speaking in and moderating two sessions. The first was ‘PR is dead! <

Communications 153

Communications Conference Groups Reputation 153