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Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month.

Ethics 187
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Can Ethical PRs Represent Unethical Clients?

ImPRessions - Crenshaw Communications

Just look at the pressure on the comms team at Facebook, which has come to epitomize the struggle to do ethical work at a company that is acting in bad faith. It all raises the question: how can a PR professional ethically represent an unethical, or merely controversial, company or individual? Negative baggage has a cost, too.

Ethics 361
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Three Tips for Ethical Media Interviews

Deirdre Breakenridge

I remember training executives on how to show up with their messages and talking points. Of course, as a leader, when this happens you must make sure you have your ethics and values in tow. These are the important moments when you can demonstrate your ethics and values in your interviews. However, today the media is different.

Ethics 195
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Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 202
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#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

Deirdre Breakenridge

I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process. But how much “this is why ethical behavior is crucial to the success of your client or employer” reality is included, I’m not sure.

Ethics 314
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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 158
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Policy and training needed to counter employee DIY AI risk

Wadds Inc.

Governance, clear policies and training around ethical AI are urgently needed to mitigate against unauthorised usage. I start every training session about AI in management and public relations with a table of the data management policies of large language models, including Bard, ChatGPT and Claude.