Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. That disparity needs to change!

Brand 89

Brand Branding Marketing Ethics 89

ImPRessions - Crenshaw Communications

MAY 24, 2022

Author and journalist Tom Corley spent five years researching and studying the traits that led to success in wealthy entrepreneurs. This helps brew individual creativity and allows everyone to share thoughts and collaborate. A positive outlook. An optimistic demeanor can go a long way in any occupation, and PR is no exception. .

Interviews 170

Interviews Ethics Study Course 170

Prohibition

AUGUST 1, 2023

Some choose veganism or vegetarianism for ethical reasons, while others do so for health or environmental concerns. By highlighting the ethical, health, and environmental benefits of their products, brands can differentiate themselves from competitors.

Brand 62

Brand Branding Ethics Storytelling 62

Karen Freberg

JULY 10, 2019

Even though I have been at the University of Louisville for eight years, I have traditionally not done independent studies. I have done a few over the years mostly for graduate students, but I had not done an independent study for an undergraduate student. You may be asking yourself – why the independent study?

Marketing 51

Marketing Ethics Study Case Study 51

The Hoffman Agency

MARCH 11, 2024

The McKinsey/Le Club du 21ème siècle study entitled “ Encouraging sociocultural diversity within French companies ” has a surprising finding: Only 38% of French managers have parents who do not come from a CSP + background. Because wherever you work, you need to embrace change and allow innovative, creative ideas to emerge.

Employee 28

Employee Creativity Corporate Company 28

Maxim Behar

JANUARY 1, 2022

What does a good creative message mean from the point of view of your business? In our business, PR creativity is everything. We tried to be correct and creative. Now the most important is that any expert in communication business should understand this huge change and begin studying its details.

Creativity 52

Creativity Ethics Instagram Social Media 52

Communications Conversations

JULY 24, 2019

2 – Real-life case studies. Every Wednesday is going to be Case Study Day. I’m going to being 1-3 case studies from the previous week into the classroom and we’re going to discuss them. How would ethics have played a role in your decision-making? And, they will most likely learn a ton.

Case Study 120

Case Study Communications Study Meeting 120

Landis PR

JANUARY 9, 2023

They can be used to automate routine tasks and allow PR professionals to focus on more high-level strategy and creative work. By staying up-to-date with developments in AI and using it in a way that is ethical and aligns with their organization’s values, PR professionals can take advantage of the many benefits that AI has to offer.

Ethics 52

Ethics System Crisis Management Data 52

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Some jobs will be lost, and new ones, some we can’t even fathom, will be created.

Case Study 42

Case Study Storytelling Study Engineering 42

Maxim Behar

MAY 16, 2024

It was emotions, business and creative, the whole atmosphere, the whole project. I took the hand extended to me for a handshake, and thus began our everlasting friendship with Jim Shields, the man who, in the first years of our fragile free market, kept saying he was firmly convinced that this country is worthy of AMOCO’s aspirations.

Hotels 64

Hotels Corporate Transportation Meeting 64

Karen Freberg

OCTOBER 17, 2021

So, props to Tyler and Luke for doing this study. It was a very detailed mixed-method study. I was not surprised by the results from their first part of their study exploring citations. It was the part of their study that interviewed PR senior scholars. When I saw their article – I immediately checked it out.

Study 111

Study Journalism Interviews Conference 111

Ethical Voices

APRIL 17, 2023

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. Thinking over your career, what is the most difficult ethical challenge you ever confronted at work? ” Thinking beyond your own personal experience, what are you seeing as some of the key ethical challenges for today and tomorrow?

Enterprise 68

Enterprise Ethics Engineering Technology 68

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I During his studying at Loyola, he had the opportunity to take a lot of classes on philosophy. Lessons learned in the seminary.

Meeting 100

Meeting Journalism Interviews Employee 100

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch.

Strategy 258

Strategy Trade Shows Case Study Course 258

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. Realizing my best acting role (Seymour in “Little Shop of Horrors”) was behind me, I decided to study communications more broadly for the years ahead. In a crisis, ethics has to be a top consideration.

Crisis 0

Crisis Reputation Study Social Media 0

Maxim Behar

MAY 7, 2022

Maxim Behar in the eighth edition of Almanach 2022 of the leading Bulgarian TBMagazine on the special project "Managers Share - successful case studies in Bulgarian business". James's Palace he suddenly asked me, "And what do you think business ethics is.?" How we managed to shift our perspective on making business? Business as usual.

Ethics 52

Ethics Case Study Social Media Google 52

The Hoffman Agency

APRIL 9, 2020

For the past two years, Kerry Sheehan has been studying AI and its implications for the public relations industry. How can we best advise clients on managing their narratives around AI, and what are the big ethical questions we should be helping them ask? Most importantly, will AI take our jobs?

Ethics 36

Ethics Leadership Technology Creativity 36

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. What Will I Study? and abroad.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

The script runs the gamut of creative and powerful wordplay, including scholarly quotes from the poet Marguerite de Navarre and lots of German and French bons mots. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic. In this case, we add, and watch certain films.

Film 136

Film Local Leadership Radio 136

Cision

NOVEMBER 12, 2015

Study your competitors to understand how they leverage their videos. Vivek Patel is a Local Search Specialist at E2M , one of the fastest growing digital marketing agencies based in India committed to meeting the highest ethical standards of digital marketing services to encourage and drive strategic and sustainable business growth.

Video 120

Video Strategy Marketing YouTube 120

Stern + Associates

SEPTEMBER 22, 2022

Put People First to Unlock Innovation, Creativity – and Higher Profits. Her eye-opening presentations highlight the latest research and technologies around neurological activity, mood, stress and brain health, focusing on both the scientific and ethical challenges around using AI to foster good mental health.

Employee 62

Employee Leadership Exercises Mobile 62

Waxing UnLyrical

DECEMBER 24, 2020

As businesses increase their use of data, it is critical that they do so ethically, and proactively address the many significant, and valid, concerns around consumer privacy. If you are in the area (or know folk who are), I hope you will pass it along. This is what I mean by 2020 being The Year Data Changed The World.

Data 106

Data Analytics Privacy Ethics 106

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. Representing the public that we serve 4. Broom, David M.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JULY 11, 2018

We're the world's most creative PR agency delivering work that matters. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. I was honoured to address the CIPR's 2018 graduation ceremony in London tonight.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Sword and the Script

JUNE 16, 2015

…But the idea now is to work more closely with companies to highlight things that may have news value, such as the building of a manufacturing plant or a philanthropic effort, according to Otto Bell, the lead of the studio and former creative director at OgilvyEntertainment. It’s a question of ethics. What is the opportunity cost?

Advertising 60

Advertising Advertising Ethics Journalism 60

Stephen Waddington

JULY 19, 2022

We already have a strong sense of ethics and responsibility as well as the ability to use communications to meet peoples’ needs. I need to figure out how CPD works and what to study next. It's early days but what difference has Socially Mobile made to your work and future career? I plan to organise my tech stack and switch to Outlook.

Mobile 142

Mobile Meeting Course LinkedIn 142

Sword and the Script

MARCH 11, 2017

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. Thirty-seven percent of publishers are not in in compliance according to David Kirkpatrick in a piece for Marketing Dive titled Study: Native ads remain non-compliant for 37% of publishers. If not, give our services a try.

Tools 68

Tools Marketing Advertising Advertising 68

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. One of the most significant findings from the study was that media is now the least trusted institution. While 65% of people obtain news this way, trust in platforms declined 11 points in this year’s study. 61% trust academic experts.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Waxing UnLyrical

AUGUST 10, 2011

As one great article I read recently from IABC described it, the future communicator must be able to think both creatively and strategically. Funnily enough, they called this the “creative strategist.&#. PR and business ethics: The great irony is that PR continues to struggle to manage its own reputation.

Ethics 75

Ethics Community Internal International 75

Mindful Marketing

AUGUST 23, 2020

Likewise, Comcast’s Xfinity has integrated creative voice commands , such as “Surprise Me” and “Happy Stuff” in order to serve up spontaneous and hopefully stimulating shows. However, 15-second smartphone clips from ordinary people are much different than 2.5-hour hour professional-produced films.

Film 69

Film Television Ethics Engineering 69

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). The student studied the picture for several moments, then said, “That looks a lot more efficient that what we have now.” It's moments like these that make teaching fun.

Education 107

Education Course Nonprofit Resources 107

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Around 5,000 practitioners have studied with PR Academy since it was formed in 2007 and many employers now expect candidates to have a post-graduate marketing, PR or specialist communication qualification.

Training 65

Training Ethics Data Analysis 65

Sword and the Script

MARCH 18, 2017

This study is a good reminder about the importance of keeping a long view for social media – that people buy from brands they follow. These included corporate social responsibilities that even a capitalist like Adam Smith might get behind including ethical behavior and fairness in business matters. If not, give our services a try.

Corporate 65

Corporate Reputation Brand Branding 65

The Hoffman Agency

JULY 8, 2019

There are people who think that research puts a muzzle on creativity, but it’s just the opposite. None of them had first experience of Westeros, ancient gods or space travel, but they mixed their creative talent with knowledge, research and data from other sources. Simply, he did his research, and he did it well. Data knows best.

Storytelling 28

Storytelling Data Travel Writing 28

Wadds Inc.

JULY 19, 2022

We already have a strong sense of ethics and responsibility as well as the ability to use communications to meet peoples’ needs. I need to figure out how CPD works and what to study next. It's early days but what difference has Socially Mobile made to your work and future career? I plan to organise my tech stack and switch to Outlook.

Mobile 94

Mobile Meeting Course LinkedIn 94

Maxim Behar

NOVEMBER 23, 2020

And this will not be because advertising agencies are bad, or colleagues there are not creative. Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. But I want to put aside the business part and look at the creative part.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83