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Can Ethical PRs Represent Unethical Clients?

ImPRessions - Crenshaw Communications

Just look at the pressure on the comms team at Facebook, which has come to epitomize the struggle to do ethical work at a company that is acting in bad faith. It all raises the question: how can a PR professional ethically represent an unethical, or merely controversial, company or individual? Negative baggage has a cost, too.

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Consumers unmasked: New study reveals key buying triggers, as brand ethics become critical

Agility PR Solutions

The post Consumers unmasked: New study reveals key buying triggers, as brand ethics become critical appeared first on Agility PR Solutions. New research from business challenges consultancy EPAM Continuum explores Millennial and Gen-Z shoppers’ spending habits across the […].

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ESAs: The Fad-Free Way to Build Your Ethics Muscle

PRSay

Without a doubt, I dread the surgeon’s knife again — just nowhere near as much as I fear facing an ethical challenge professionally and getting it wrong. For nearly two decades, the PRSA Board of Ethics and Professional Standards (BEPS) has offered analysis on current practice issues and challenges through Ethical Standards Advisories (ESAs).

Ethics 180
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This Week in PR Ethics (12/1/22): Is Keurig the Payment Ethics Grinch? FTX and more

Ethical Voices

One thing that hasn’t changed is the plethora of ethics issues. Is Keurig the Payments Ethics Grinch ? – Personally, if the details are accurate, I see it as violating the Fairness value of PRSA’s code of ethics. First of all, ethics is global and always has been. There are a few doozies to highlight this week.

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This Week in PR Ethics (3/9/23): Ethics of AI Pitching, Freedom of Speech, Psyops, and Resume Bias

Ethical Voices

This week there are more than a few public relations ethics issues and some of them are real doozies. Amiga: Ethics of AI Pitching – Thinking about the ethical use of generative AI in public relations and marketing has been consuming every spare minute of my day. Check them out below!

Ethics 80
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Can Military Influencers Ethically Use Their Status to Sell Services?

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Leading With Ethics.” Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept.

Ethics 174
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New ethical culture report reveals the impacts of the pandemic on corporate accountability

Agility PR Solutions

New research from business ethical standards firm Ethisphere studies the elements of ethical culture in business, offering takeaways for all companies and providing data that leaders can use to determine if their ethics programs are lacking—and if they need additional help in building a strong culture.

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