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Humans still needed in AI-assisted public relations

Wadds Inc.

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Quantifying adoption of levels AI tools The study found that up to 40% of public relations tasks now utilise AI assistance to some degree.

Publicity 126
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The Role of Ethical Leadership in Building Influence: A Female Perspective

Ethical Voices

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52
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The Major Ethical Issues in Employee Communications – Ethan McCarty  

Ethical Voices

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. Ethical issues with creating your own echo chamber. Ethical perils in personalizing employee communications. The ethics of quiet quitting. Can an organization even have values?

Ethics 80
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5 Qualities Of Top PR People

ImPRessions - Crenshaw Communications

Author and journalist Tom Corley spent five years researching and studying the traits that led to success in wealthy entrepreneurs. This helps brew individual creativity and allows everyone to share thoughts and collaborate. If a journalist finds the information compelling, we’re more likely to set up interviews on behalf of clients.

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Current (and future) of PR scholarship and research

Karen Freberg

So, props to Tyler and Luke for doing this study. It was a very detailed mixed-method study. I was not surprised by the results from their first part of their study exploring citations. It was the part of their study that interviewed PR senior scholars. Those who were interviewed had their names listed publicly.

Study 111
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Spotlight on a Solo PR Pro: Meet Bob Spoerl

Solo PR Pro

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I remember I was this close to interviewing Barack Obama when he was a state senator,” Bob recalls. “I Lessons learned in the seminary.

Meeting 100
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Teaching, practicing, and executing influencer marketing

Karen Freberg

Even though I have been at the University of Louisville for eight years, I have traditionally not done independent studies. I have done a few over the years mostly for graduate students, but I had not done an independent study for an undergraduate student. You may be asking yourself – why the independent study?