Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. It’s a question of ethics. He wrote a post to the effect – Native advertising and advertorials: Apples and not-quite-apples – that provided much to consider.

Advertising 60

Advertising Advertising Ethics Journalism 60

Sword and the Script

MARCH 11, 2017

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. 3) Native advertising risking non-compliance. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. If not, give our services a try.

Tools 68

Tools Marketing Advertising Advertising 68

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Advertising value equivalent (AVE) is at the sharp end of this issue. The issue of gender pay has continued to be explored since the IABC study with notable work by Linda Aldoory, Bettina Beurer-Zuellig, Glen M. Broom, David M.

Government 103

Government Education Print Ethics 103

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. Realizing my best acting role (Seymour in “Little Shop of Horrors”) was behind me, I decided to study communications more broadly for the years ahead. In a crisis, ethics has to be a top consideration.

Crisis 0

Crisis Reputation Study Social Media 0

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

The script runs the gamut of creative and powerful wordplay, including scholarly quotes from the poet Marguerite de Navarre and lots of German and French bons mots. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic. In this case, we add, and watch certain films.

Film 136

Film Local Leadership Radio 136

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. What Will I Study? and abroad. What About My Minor.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

JANUARY 24, 2017

What is the intent and how can organizations use this technique ethically and while keeping in Google’s good graces? This is ethical and just good business in that you are providing value to the visitors via good content and not just a random link placed on a page. . I really love the creativity and freedom of what I do now.”

Marketing 60

Marketing Ethics Interviews Google 60

Buzzstream

MAY 2, 2024

Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. The next is about an emissions study with some colorful graphics. There is a good chance that this site may be open to our study. But what if you run into those sites that don’t advertise their reporters’ contact info?

Digital PR 62

Digital PR Report How To Pitching 62

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. One of the most significant findings from the study was that media is now the least trusted institution. While 65% of people obtain news this way, trust in platforms declined 11 points in this year’s study. 61% trust academic experts.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Maxim Behar

OCTOBER 15, 2023

Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising. Advertising in 94-95 in Bulgaria meant making calendars, and pens with the name of the company on it. Host: When you signed the contract did you then set up M3 or was it your advertising agency?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). Courses taught: Introduction to Public Relations, Public Relations and Advertising Writing, Health Communications, Non-profit Communications, Special Topics: Bateman PR Campaigns.

Education 107

Education Course Nonprofit Resources 107

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. Who do you see advertising on those pages? By the way, the WSJ reporter on that byline used to write for PRWeek).

Agency 97

Agency Trends Marketing Survey 97

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Around 5,000 practitioners have studied with PR Academy since it was formed in 2007 and many employers now expect candidates to have a post-graduate marketing, PR or specialist communication qualification.

Training 65

Training Ethics Data Analysis 65

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. It is like being a painter, it is creative business. Lastly, be creative.

Newspapers 52

Newspapers Social Media Ethics Travel 52

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. However, the visuals have to be creative and well-designed and executed. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. Social is branding, but unlike traditional advertising—it’s more human. Image: Karen Cropper ( Creative Commons ). Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

MAY 3, 2016

She has even found time to study politics and culture at Kingston University in London. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. Previous PRSSA positions include treasurer and special events coordinator.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 26, 2023

There’s a whole lot of work that has to happen before that point – environmental studies, permitting, digging – and many other preparatory steps that are essential to get to the point where you can actually lay the pipe. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 198

Writing Communications Marketing B2B 198

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

PR Conversations

APRIL 21, 2016

As Kirstene Stewart states, “Homogeneity is a creativity killer.” Go ahead and laugh at my “creativity” because if you think too hard about it you might just cry instead.). I would suggest not just for employees, but also for communication teams. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40