Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

JANUARY 24, 2017

What is the intent and how can organizations use this technique ethically and while keeping in Google’s good graces? This is ethical and just good business in that you are providing value to the visitors via good content and not just a random link placed on a page. . I really love the creativity and freedom of what I do now.”

Marketing 60

Marketing Ethics Interviews Google 60

Maxim Behar

NOVEMBER 23, 2020

And this will not be because advertising agencies are bad, or colleagues there are not creative. Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. But I want to put aside the business part and look at the creative part.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PR Conversations

APRIL 24, 2018

Perhaps it is because I studied for and then began my working life as a journalist. One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. Why do you work in PR? To be honest, I don’t know why. business acumen and management skills.

Journalism 79

Journalism Ethics Film Construction 79

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). All these ideas around the craft skills, management positions and professional status miss how the world of work is changing – which is evident in the careers literature and studies. They are right and everyone else is wrong.

Education 87

Education Training Policies Crisis Management 87

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia.

Blogging 73

Blogging Twitter Facebook Measurement 73

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. CSR Is a Popular Use Case That Often Lacks Creativity. The surge in new content proved to be an interesting case study for healthcare publishers. ” Good medicine, like good content, comes down to trust and results.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. CSR Is a Popular Use Case That Often Lacks Creativity. Like Hippocrates said, medicine is an art and a science. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59