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Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters.

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6 Quick Tips For PR Writers

ImPRessions - Crenshaw Communications

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. PR writing needs to be high-impact, but not overblown.

Pitching the press: the complete guide

Prezly

This guide contains everything you need to pitch the press. You’ll learn how to create awesome press releases, distribute press releases, nurture your media contacts, and send pitch emails that get results. Send email pitches that get results. Write a great headline.

Starting a career in PR, why it’s so much more than press releases and media pitching

Prohibition

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Is working in PR a creative job?

Starting a career in PR, why it’s so much more than press releases and media pitching

Prohibition

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Is working in PR a creative job?

How many blog posts should you publish?

PR Daily

A documented content strategy. This doesn’t have to be lengthy, but you’ll want to at least document your target audience and goals so that you can keep benchmarks. A more curated blog is enticing to readers and inspires others to pitch their content for you to publish.

The 20 Responsibilities of PR and What They Entail

Onclusive

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Writing/Editing of Miscellaneous PR Assets.

Improving Your Press Releases – It’s This Simple?

PR Fuel

Writing just might be the most important skill you can have. It doesn’t matter how many reporters you know or how unique your story angle is, if you can’t write a compelling press release that instantly sucks readers in, everything else is meaningless. Dare to be different and creative.

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How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea.

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7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

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15 enduring keys to PR success

PR Daily

Analytical writing and counseling success have remained the same irrespective of whether a writer is pecking away at a typewriter and pulling copy paper and carbons from the carriage, or devising a digital strategy in a remote site thousands of miles away from the client. Creative writing?

4 steps to successfully hiring a PR agency

PR Daily

New business is vital to an PR agency looking to grow, and putting together a pitch can be a huge amount of work. But the client also has a responsibility to ensure that the pitch process—and ongoing relationship—is as effective as possible. Try to be creative with your RFP.

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A day in the life of one solo PR/social media consultant (and adjunct professor)

Communications Conversations

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Start research and writing a byline for my Trustmark client. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e.,

12 ways to produce a killer press release

PR Daily

Write concisely. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily. Avoid unusual fonts. Include video and other visuals.

Don’t Waste Precious Time: 9 Tools to Speed Up Your PR Tasks

The Resolution Blog

PressRush starts at $49 a month with no contract and makes it easier to cherry pick the right journalists while also getting the information you need to make thoughtful, personalised pitches. Get your creativity on and start designing eye-catching graphics to accompany your social media posts.”

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. It takes time for writing and filming — and a strong, informed point of view.

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20 key responsibilities for today’s PR pro

PR Daily

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists and manages all follow-through with journalists. Writing and editing.

Making the case for small and mid-size PR agencies

PR Daily

Along with the trends toward tiny houses and craft beers, there is a growing affinity for boutique public relations firms, the author writes. However, creativity and unconventional problem-solving come from a broad understanding of PR disciplines and unrelated subjects.

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7 PR lessons from ‘The Big Bang Theory’

PR Daily

We, along with the cast, writers and crew, are extremely appreciative of the show’s success and aim to deliver a final season, and series finale, that will bring #TheBigBangTheory to an epic creative close.” Use that drive to become a phenomenal brand journalist and hone your pitches.

3 lessons in branded content from the Associated Press

PR Daily

He added: One of the most basic ways is through pitching business stories to our journalists. Along the way, they’ve dug deep to find creative ways to put a story in front of an audience. Too strong a pitch won’t sit well with any audience.

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Death to the RFP

Shift Communications

And SHIFT fortunately has a great track record of clearing the RFP hurdle en route to the pitch (95 percent, I’d say). I’m not writing this post because RFPs prevent us from winning business, or because I don’t appreciate the invitation to participate.

12 ways to produce a killer press release

PR Daily

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. RELATED: Write clear, bold prose that captivates audiences and promotes business goals ].

4 questions to perfect your brand message

PR Daily

These days, it’s really tough to get through to your audience, whether your message is audio, an email or a sales pitch, but hopefully it’s always on message. Tap all of your creativity with the slogan, but keep in mind it’s a distillation of the message and should reflect that.

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11 Valentine's Day gifts for the PR pro in your life

PR Daily

Buying gifts for PR pros may seem like a daunting task, but you can impress a loved one who communicates for a living with a few fun and creative ideas. Whether you’re buying for a PR guru, social media junkie or a graphic-design lover, creative people love original gifts.

How to Create a Content Contributor Guide

Cision

Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Headline writing tips.

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Media relations is thriving

Stephen Waddington

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. The best way to understand how to pitch a story to a publication is buy a copy and read it or check it out online.

12 ways to produce a killer press release

Presspage

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive.

6 signs a PR career is right for you

PR Daily

3 best creative and media job, writing: The Bureau of Labor Statistics projects employment for public relations specialists will grow 6 percent between 2014 and 2024. Though a career in PR allows you to be creative, savvy communicators are also adept at tying business objectives to PR efforts, triple-checking their work and making sure they can measure their value. You write well. Cultivating effective writing habits.

Gamification meets accounting

PR Daily

Evidence Booklet Once I saw the booklet, I grabbed my notebook and started working on the pitch deck. Our team always works extremely hard to either write or find the appropriate subject matter experts for each game in order to ensure the curricular validity.

Behind the Headlines With Doug Wright

Cision

I learned early on that it all starts with good writing skills. In addition to being a tool to share ideas effectively, the act of writing requires that you develop your message and organize your thoughts.

Email – Forgotten Communication Powerhouse

PR Fuel

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. 7 Tips on Writing the Perfect Welcome Email. Without further ado, here are 7 tips to writing the best welcome email. 5 Tips on Writing a Great Email Newsletter.

I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

You need to plan, then write your strategy based on these findings. This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together.

4 legal considerations for marketing pros

PR Daily

For example, some contracts allow discussion of relevant work successes with a prospective client in a confidential pitch setting, but prohibit using that same information in public-facing marketing materials. Get it in writing. Having everything in writing is key.

7 ways to easily create interactive content

PR Daily

Although it’s one of the few venerable media left in today’s marketing landscape, it’s also experienced a creative makeover for the digital age. Free guide : 10 ways to improve your writing today. Instead of pitching with your content, use it to teach instead of sell.

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PR People Need to Get Visual

Bad Pitch Blog

We’re paid to write, more often than not, so PR people are not necessarily visual in nature. Armano noted that in the creative process you might start drawing before starting to write to form your thoughts. Here is a story board document to make this an easier task.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

write their own blog post to promote IWD 2012. And then we pitched. Hot tip : I can’t stress this enough; even if you have done a ton of research, you should write a really good pitch that is personalized to the recipient. Do not send blanket pitches.

The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

He has also been a marketer and accepts an occasional commission for business writing. One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative.

3 approaches to revamping your content strategy

PR Daily

Let’s even assume you’ve documented a content strategy—to one degree or another. Try it as a writing exercise. Content development and a social calendar come from a creative social media team. Think outside of writing. Pitch.

How to Get On in New Communications: Be Nice

ZudePR

Enlightened Self-Interest: The Pitch Email. My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. “Writing makes me aware. Start a blog because you love to write.