Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Stephen Waddington

JANUARY 4, 2021

Here are the headlines and links to 15 trend reports for 2021. Thanks to Daniel Eckler for scouring the internet and collating reports. Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff.

Trends 155

Trends Technology Television Banking 155

Wadds Inc.

DECEMBER 1, 2023

While AI could automate tactical public relations uniquely human strategic skills are at low risk of substitution, according to a Government report. A Government report published by the Department of Education aims to quantify the impact of AI on the UK job market. These assumptions only partially capture the nuances of some roles.

Publicity 52

Publicity Insurance Insurance Education 52

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Landis PR

SEPTEMBER 20, 2021

You can have the most creative campaign in the history of PR, but unless you’re going to measure its effectiveness, why are you doing all this work in the first place? Make sure you create a reporting vehicle for gathering that information – it can be as simple as a customer service “how did you hear about us?”

Measurement 105

Measurement Customer Service Survey Creativity 105

Sword and the Script

NOVEMBER 3, 2020

Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 144

Instagram Technology Resources Employee 144

Onclusive

JANUARY 10, 2018

Articles and reports can be swapped for personalized virtual experiences and views and clicks will be replaced with memorable interactions.”. Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Cision

OCTOBER 7, 2015

For example, let’s say your award was for customer service. Maybe as a result of getting that customer service award, you decide to offer 25 percent off to anyone who congratulates you on the award. Just be sure to let the reporter know why it’s essential that this story is told now , rather than a month from now.

Pitching 120

Pitching Customer Service Print Writing 120

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Good Customer Service is Good Marketing. Keep in mind these questions are for existing customers: What are the most commonly asked questions?

B2B 60

B2B Leadership Customer Service Content Marketing 60

Critical Mention

APRIL 6, 2017

When you chat with Peter Shankman , founder of HARO (Help a Reporter Out) and overall creative genius, you never know what he’s going to say, but one thing’s for sure. You are known for your best-selling book on customer service, “Zombie Loyalists.” 2) Pitch specific to reporters, not general to many. Oh, and fast.

Social Media 60

Social Media Customer Service Hotels Marketing 60

Bianchi Biz Blog

FEBRUARY 2, 2023

Also, for companies that receive a high volume of customer service requests, ChatGPT can be used to generate customer-facing responses and support. The model may be able to generate text quickly and easily, but it lacks the creativity and intuition that human writers possess.

Automotive 81

Automotive Training Customer Service Data 81

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. The report reveals that in-house investment in influencer (e.g.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

Shift Communications

MAY 25, 2017

One cluster might be customer service issues. We may use software to identify coverage of a client’s name or products in bulk, but then we manually sift through as much coverage as we have staff to support and produce reporting from it. We couldn’t, we’d run out of lifetime. Another cluster might be competitors.

Publicity 130

Publicity Instagram Customer Service Software 130

Cision

AUGUST 9, 2016

For a daily beat reporter, our stories had to have a local tie. Make adjustments to your message plan (if need be), but don’t abandon it or lose sight of what connects your target audience to your service or product. You’ve also worked as a reporter. I like to put my reporter hat back on for a client crisis.

Crisis 0

Crisis Reputation Study Social Media 0

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. For example, Associated Press (AP) has implemented AI technology to produce all earnings reports. Second, we overestimate the power of the human touch.

Software 83

Software Technology Knowledge Base Creativity 83

Contently - Strategy

APRIL 1, 2024

Are they seeking customers, or do the customers find them (hunting vs. gathering)? What problems are customers looking for your company to solve — and can your organization solve them? CUSTOMER SERVICE Seek out internal reports or insights about the most common complaints or issues customers have with your product or service.

SEO 52

SEO Engineering Writing How To 52

Solo PR Pro

NOVEMBER 9, 2021

A virtual assistant, also known as a VA, is typically an independent contractor who provides professional administrative, technical or creative assistance to clients remotely. Tishia Lee , along with member Amy Spencer of Evo Communications , who has worked with a virtual assistant for the past four years. What is a virtual assistant?

Software 104

Software Social Media Customer Service Travel 104

Sword and the Script

JULY 2, 2019

PRWeek reporter Sean Czarnecki quotes him in his story as saying, “We’re going to put our heads together about how we can integrate further and create more products.” Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. That partnership has ended.”. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Stephen Waddington

DECEMBER 30, 2019

Demonstrating value and the talent paradox Talent remains a critical challenge for the PR industry according to The ICCO World PR Report 2020. The report provides an international perspective on the challenges facing the PR business. 43% of respondents reported that there is a lack of talent in PR. Progress is slow.

Government 103

Government Education Print Ethics 103

PR 20/20

JANUARY 14, 2021

HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that has 86,000+ customers in more than 120 countries. Discovering Descript was a game changer.

Technology 65

Technology Marketing Tools Google 65

Cision

JANUARY 6, 2016

Send out a survey every few months to assess not only how the newsletter is doing but also customer service and other business areas. Add some unique URLs, and analytics and reporting have suddenly gotten a whole lot simpler and easier. They can be measured. They’re easy to monitor. What do you think? Let us know how it goes.

Retail 120

Retail Customer Service Software Mobile 120

Sword and the Script

DECEMBER 20, 2022

Next year, the application of AI will be more widely adopted by a larger pool of PRos and will further expand its use into content generation and recommendations, reporting and analytics, and real-time feedback for the end user.”. Marketing turns to creative to stand out from the clutter . PR adopts AI as a research and content tool.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

JANUARY 16, 2023

Databox ( @databox ): This blog is up-to-date on all things reporting, business analytics, KPIs, and more. Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT, and small business from industry experts. Pinterest breaks give us a boost of creativity when we need it most.

Blogging 52

Blogging Marketing Pinterest SEO 52

Bad Pitch Blog

DECEMBER 15, 2014

Nine months ago, robo-journalism was in full effect when the LA Times used its Quakebot algorithm to report on an earthquake -- three minutes after it happened. I''m creative! Compare seemingly unrelated data sources like Google Analytics and customer service stats to mine a new insight about your audience.

Newspapers 77

Newspapers Customer Service Google Journalism 77

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in.

How To 52

How To SEO Content Marketing Engineering 52

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. Pull data and create report for listening, campaigns, etc. But it can sometimes hinder innovation and creativity, and it definitely creates time and work. take action as needed. More meetings.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. Don’t take legal action against anyone who is reporting on the crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per an eMarketer report, the wave of social commerce is catching on particularly strong among Gen Z adults. Social commerce revolves around meeting your customers right where they hang out. More Organic Social Media Approaches for Ecommerce Leverage Product Reviews — Highlight customer reviews on your social media profiles.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

JANUARY 12, 2016

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. However social media has added a twist: a passive and non-intrusive way to pitch reporters and influencers without clogging up an email inbox.

Survey 60

Survey Corporate Social Media Media 60

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JANUARY 3, 2023

Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.

Interviews 104

Interviews Publicity Technology Social Media 104

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

FEBRUARY 11, 2017

Writing for the Wall Street Journal, reporter Mike Shields , sums it up – Pinterest Rolls Out Search Ads – this way: “Until now, advertisers could run ads using keywords, like ‘furniture,’ but these ads would run throughout the site alongside relevant content. Is your PR agency bring creative ideas to the table? Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

The Resolution Blog

MAY 7, 2019

Can I take a set of scores about a game last night and automate a basic report? This whole concept of manpower vs trying to introduce technology to reduce manpower which can then be used on creative or better analysis seemed brand new back in the day. The important thing is to think about how you can get the customer what they want.

Technology 120

Technology Analysis Data Tools 120