Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Images: Ognjen Odobasic , Pat Pilon ( Creative Commons ).

Consumer 120

Consumer Video Customer Service Twitter 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. Social commerce revolves around meeting your customers right where they hang out. The convenience? Impeccable.

Social Media 87

Social Media Media Mobile SEO 87

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Burke suggests that our measurement blind spots are a product of undefined organizational roles and objectives and lack of creativity to measure what we want to measure.

Measurement 40

Measurement How To Analytics Customer Service 40

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. Considering that Facebook started 14 years ago, this really isn’t far away. Second, we overestimate the power of the human touch. Where to from here?

Software 83

Software Technology Knowledge Base Creativity 83

Rock the Status Quo

OCTOBER 27, 2015

Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation… When you aren’t sure what to do, decision trees can make the decision simple. This one from Kuno Creative is pretty ingenious. ARE YOU A TROLL? Community Managers.

Social Media 100

Social Media Groups Community Guidelines 100

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Do your customers see you as the company or person you think you are? Find out how to define your business and personal branding style with values and messaging that keep you – and your clients – focused. CLASS PREREQUISITES. BRAVE BRANDING GUIDE.

Training 45

Training LinkedIn Marketing Pinterest 45

Beyond PR

AUGUST 31, 2016

How to Create and Manage an Influencer Marketing Program. An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. Social Video: How Companies are Succeeding with Videos on Facebook. – 12:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Prohibition

JANUARY 24, 2022

Prohibition PR know how to deal with diverse types of audiences and change their minds. We know how to employ a certain tone of voice, as well as what words to say and how to express them. We have dealt with a variety of crisis situations in the past and will be able to provide helpful advice on how to address the situation.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. How to leverage data during a crisis and which tools can help. Be flexible.

Crisis 186

Crisis How To Brand Branding 186

Sword and the Script

FEBRUARY 11, 2017

Today the vast majority of digital spending goes to Google and Facebook, though is plenty of room for players like Pinterest in spending of that volume. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

MAY 9, 2016

From a cultural standpoint we obviously hoped that it would take off but we were blown away by how fast it happened and the extent of it. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. ” The Link Humans case study.

Case Study 40

Case Study Study Training Small Business 40

Norton's Notes

OCTOBER 13, 2014

Work is becoming more project-focused, with demands for creative content creation and campaign-led activity starting to become more common than the traditional PR retainer. For me, it’s a chance for PR to show what it’s really made of in terms of expert knowledge, creativity and proving ROI. Service Offerings.

Digital PR 45

Digital PR Trends Training Media Training 45

Communications Conversations

JANUARY 13, 2017

Sometimes that means taking care of their customer service needs. But, more broadly, we have to think about how can we engage and inform our members on social channels. So, I took a deep look at the strategy for each channel, especially before launching the corporate Facebook page. That’s a lot of it and the obvious part.)

Insurance 60

Insurance Insurance Social Media Corporate 60

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. Their customer service is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO. If you use Seesmic , you can also save items from your Twitter and Facebook streams. Image: rubyblossom. So don’t do that.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

SEPTEMBER 28, 2010

To pick up where I left off I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of social media. Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed.

Social Media 61

Social Media Media Crisis Energy 61

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. . ~ David Berkowitz , Founder, Serial Marketers.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

DECEMBER 14, 2015

For any post that you put on Facebook, Twitter, Instagram, etc., In a crisis you may find yourself in a situation where rather than pushing information out to influencers, media and customers, instead they are attempting to pull information from you. Want more tips on how to deal with a crisis online?

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Journalistics

MARCH 24, 2015

Facebook falls into this category, as audiences expect you to be on Facebook and it’s the largest social network in the world. There are other reasons Facebook would be Strategic, but this is the main one. How will you produce all of this content? Strategic platforms are channels you must use today. What did I miss?

Strategy 72

Strategy How To Measurement Analytics 72

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Then, based on the output, you can customize your requests from there. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to every customer service interaction. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Chris: Yeah. .”

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Rock the Status Quo

JANUARY 13, 2015

Two years ago, LinkedIn hit their tenth anniversary, last year marked Facebook’s tenth and next year will be time for Twitter to celebrate the same thing. Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. Wow , right?

Social Media 100

Social Media Media Facebook B2B 100

Shift Communications

MAY 25, 2017

How will machine learning affect the public relations industry? Machine learning is a capability of machines to learn how to perform or improve the performance of a task without explicitly being programmed to do so. One cluster might be customer service issues. What is Machine Learning? Kinds of Machine Learning.

Publicity 130

Publicity Instagram Customer Service Software 130

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

Training 40

Training Employee Customer Service Crisis 40

Mindful Marketing

JANUARY 29, 2023

When such immoral requests are made, how will ChatGPT handle them? This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” I need to create a sponsored post for paper towels on Facebook.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Stuart Bruce

SEPTEMBER 14, 2015

Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? However, you can also learn a lot about how to be a star striker, tennis ace or racing driving from reading about it. It doesn’t make you Luis Suarez, Serena Williams or Lewis Hamilton.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

SEPTEMBER 6, 2012

Trying to build a Twitter following is a big part of social media strategy for food trucks and it affects the overall customer experience. The social media outlet people use varies (Facebook, Twitter, etc.) I didn’t really use Twitter before that; I didn’t really know how to leverage it so I had to learn. but in Washington D.C.,

Twitter 73

Twitter Social Media Interviews eBook 73

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

PR Fuel

OCTOBER 30, 2018

We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching.

Communications 40

Communications Pitching Writing Social Media 40

Critical Mention

DECEMBER 18, 2017

Here are a few that stood out, along with some takeaways to incorporate in your own 2018 PR and social media campaigns: 1) CarMax: Known for its fun SuperBowl spots and more recently, its popular ad campaign featuring comedian Andy Daly, we knew CarMax was creative. Takeaway: Leverage your product in creative ways. 5) H-E-B (Howard E.

Social Media 87

Social Media Media YouTube Creativity 87

Cision

MAY 21, 2015

If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Reaching over 200,000 social media followers, this weekly show features how to succeed in the new world of business marketing. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. Creativity is back.

Social Media 93

Social Media Marketing Media Creativity 93

PR Fuel

OCTOBER 16, 2018

How much do we forget this when a crisis happens to our company or business? Every time a scandal breaks out concerning Facebook, there’s never any formal apology or explanation from Zuckerberg and team. If it’s not working, get creative! Tell the customer and the media what your company does. Use Your Imagination.

Web 40

Web Pitching Local Report 40