ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

But the the key word here is “reliable.” But that awareness may be of the brand involved, or maybe just the problem it addresses. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Here’s how.

Storytelling 233

Storytelling Education Software LinkedIn 233

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. No, that doesn’t mean just creating videos. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. And while each piece of PESO is important, emphasizing just one channel isn’t enough.

Storytelling 117

Storytelling Video Strategy Analytics 117

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. An incongruous message or delivery only raises suspicion that something is amiss, or is just a media ploy.

Instagram 159

Instagram Reddit Transportation Creativity 159

Sword and the Script

DECEMBER 20, 2022

These won’t be used for major bylines, important press releases, and other critical missives where every word counts. The challenge for marketing and PR pros will be to focus on an organization’s journey ‘the progress made to-date and the winding road ahead” not just the destination. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Ishmael's Corner

NOVEMBER 9, 2014

People Don’t Actually Like Creativity. That was the headline in a Slate article taking the position that most people don’t like creativity: “We are taught that our own creativity will be celebrated and that if we have good ideas, we will succeed. It’s just not the complete truth. It’s all a lie. The Alchemy of Greatness.

Creativity 143

Creativity Storytelling Interviews Sports 143

Cision

MAY 31, 2017

In other words, most people reading this have already been distracted. The answer is simple: It’s not that humans are unable to focus; they’re just selective about what they focus on. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Five minutes? One minute?

Consumer 243

Consumer Brand Branding How To 243

Cision

MARCH 22, 2017

Sometimes, you just need to shake things up, start from scratch, or blaze a new trail when you’re not getting the results you want. Have you ever had those moments after sitting through a commercial on TV or online and thinking to yourself, “What did I just watch?” or “What was that even about?”. via GIPHY.

Communications 209

Communications Policies Storytelling Groups 209

Solo PR Pro

SEPTEMBER 5, 2023

In other words, you develop a negative soundtrack in your head that becomes a self-fulfilling prophecy. Below are just a few ideas to inspire your own approach. Get creative with thought leadership. Use your expertise to tailor each of these tips with a storytelling approach. Just do it, don’t overthink it!

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT.

Healthcare 78

Healthcare Storytelling Communications Local 78

PR Job Coach

NOVEMBER 26, 2020

Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. It demonstrates initiative, creativity and uniqueness. Five Magic Words One of the biggest problems with Ageism says Scott is that people make assumptions on what work someone older is looking for.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

JULY 14, 2017

In that spirit, here’s a look at a few companies really killing it in the storytelling game. Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post.

Brand 136

Brand Branding Storytelling Airlines 136

PR in High Definition

MARCH 21, 2018

We’ve all got a friend who just goes on and on and on. We’ve all read, or rather skimmed those social posts that are just rants, raves or rambles. We are all storytellers, no matter who we are or what we do – and we deliver our stories with varying degrees of brilliance or dullness. minutes, or 250 words.

Storytelling 48

Storytelling Film Creativity Journalism 48

The Hoffman Agency

SEPTEMBER 3, 2020

I can’t believe how fast my internship has gone by — it feels like I just started yesterday! I’ve enjoyed being a part of the social team because it gives me the freedom to be creative and innovative with my social posts. I’ve received lots of valuable advice and words of encouragement from the Hoffman team.

Storytelling 69

Storytelling Internal International Instagram 69

Cision

FEBRUARY 5, 2016

As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. It looks just like a regular Facebook post, but it is an ad. What is native advertising? Overlapping skill sets.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Brad Marley , Chief Storyteller, Yelram Media . Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. Video gets even bigger.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. For instance, if the word “business” is trending, then using “#business” in your post will substantially increase chances of engagement.

Social Media 100

Social Media Media Infographics Pinterest 100

Contently - Strategy

APRIL 19, 2021

Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it. I’m guilty of using Brobdingnagian words to make myself seem smarter (see what I did there?).

B2B 111

B2B Brand Branding B2C 111

5W PR

NOVEMBER 23, 2021

That is because a picture has always been worth a thousand words – who doesn’t love a good story told almost exclusively with pictures? If you are wondering how to do any of the unique formatting for your bio, message, or responses, do it in Word and then copy and paste it. Not just verbally either.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 4, 2018

They used words like “critical” and “paramount” and “loyalty” to describe the CMO and the function of marketing. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. Just 3% said it’s getting easier. 13) Storytelling the hottest trend in PR in 2018. 16) Creativity as an employable skill.

Survey 103

Survey Marketing B2B Content Marketing 103

Cision

MARCH 31, 2016

But honestly, I had just left my previous gig as a reporter, and I was looking for something new. So when Blanc & Otus invited me to chat about “an idea” over a couple beers, I assumed they just wanted to bend my ear about some project they were cooking up. I hope I’m at least in some part still a journalist. We’re numb to it.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Landis PR

OCTOBER 25, 2021

There’s no in-between, just a journey. Embrace storytelling. When I’m struggling to come up with creative concepts, I open those files and invariably come up with something new. Encourage others to think creatively. How do we navigate ongoing changes in healthcare communications? Now is the time to experiment. Measure.

Healthcare 98

Healthcare Communications Measurement Resources 98

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. We offer everything from strategic communications to public relations, marketing, branding and creative services. The bottom line?

Media Relations 97

Media Relations Media Social Media Internal 97

Masters in Communications

OCTOBER 30, 2018

That means our brains convert the words into meanings, then we move on. Our brains process information almost as if we were actually there instead of just turning words into little factoids that will soon disappear. Stories are emotional, experiential, and creative. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Stuart Bruce

OCTOBER 29, 2015

However as Ernest Hemingway purportedly demonstrated with his six word story to win a bet – “For Sale: Baby’s shoes, never worn.” ” – you can if you’re creative enough. At just 35 characters, including punctuation, you could fit “For Sale: Baby’s shoes, never worn.”

Corporate 60

Corporate Storytelling Public Affairs Creativity 60

Cision

JULY 7, 2016

In college, I fell in love with the persuasive power of words. It’s really all about storytelling, which we communication professionals do every day. You just get to do it in a broader way. Spend your tuition money learning something which sparks your curiosity and creativity. What drew you to the field of PR?

Education 227

Education Writing Pitching Groups 227

Ishmael's Corner

MARCH 22, 2015

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. For example, because communicators typically come from an English, mass comms or journalism background dominated by words, the transition to visual storytelling can be a challenge. Or write about it.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Ishmael's Corner

MARCH 29, 2015

The question relates to the role of storytelling techniques in the HR function. It turns out that one can make an argument for HR more than any other function needing storytelling. Just adding a shard of human warmth would improve the note. Ironically, the above words came from a creative services company.

Handbook 60

Handbook Storytelling Conference Engineering 60

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process. Here’s an example.

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

NOVEMBER 19, 2017

Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

JUNE 18, 2019

The illustration (nearby) is a word cloud of these answers, which have been edited only for style, spelling and grammar. 22) “I am a storyteller and I look out for people.”. 41) “I help companies get more visibility by assisting them in getting the word out about what they provide and how they help customers.”.

Employee 147

Employee Print Writing Survey 147

Shift Communications

MARCH 24, 2015

Part of being a lifelong learner, storyteller and strategic planner is having an open mind and keeping a wide variety of reading material at hand. Second, the formula almost reads like a strategic or creative brief in the development of a campaign or project. In other words, strategy, objective and audience. Scott Monty.

Storytelling 60

Storytelling Television Strategy Creativity 60

The Resolution Blog

SEPTEMBER 8, 2015

Yet, for most PR people, who typically have strengths in verbal/words/images reasoning, you don’t need superlative skills in data. Andy Green ( @andygreencre8iv ) is a leading expert in Brand Storytelling, Creativity, memes and PR strategy. The alternative? It is actually worse than being mistaken for an ostrich.

SEO 120

SEO Google Engineering Data 120

ImPRessions - Crenshaw Communications

JULY 28, 2016

While Trump’s comment was over the top (and probably not endorsed by his communications staff), we do advocate for smart and creative use of social media to tweak competitors, “newsjack” a breaking event, or simply stay in front of customers in the absence of hard news. history made for strong social sharing.

Course 120

Course Social Media Video Storytelling 120

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. GD: Just one?! We constantly ask ourselves, “Does this help the PR industry move forward?”

Sports 245

Sports Agency Industry Creativity 245

Waxing UnLyrical

NOVEMBER 30, 2016

Ever since we were kids, our parents, grandparents, and teachers have been telling us stories – to teach us lessons, help us understand something – or even just to make us happy. Why Storytelling is So Effective. Guinness is a brand who knows the power of emotional storytelling. Guest Post by Matt Press.

Storytelling 40

Storytelling Brand Branding Advertising 40

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 79

Marketing Data Wireless Industry 79

Karen Freberg

OCTOBER 18, 2018

They are not slowing down at all – in fact, I think they have just begun. They are not slowing down at all – in fact, I think they have just begun. I am saying this because I just got back from my time in Los Angeles where I spent three amazing days learning, growing, and being in a state of constant amazement.

Education 56

Education Creativity Video Tools 56