The Resolution Blog

AUGUST 11, 2015

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. And of course, in an ideal world, your own content would rank number one in Google for all of your prized keywords and deliver armies of relevant people to your own website who do what you want them to do.

SEO 120

SEO Comparison Handbook Google 120

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given.

Analytics 170

Analytics Tools Social Media Trends 170

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Remote PR Jobs

SEPTEMBER 25, 2023

According to the Cision State of the Media Report , 59% of U.S. On social media platforms, skepticism is far greater, as it should be. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople. It may be a good time to ramp up your Twitter or LinkedIn activity or start sharing media coverage or company news.

Writing 310

Writing LinkedIn Social Media SEO 310

5W PR

AUGUST 16, 2019

Much discussion about getting views on YouTube is focused on YouTube SEO, social media promotion, and garnering subscribers. Leverage All Your Social Media. It’s estimated that more than 200 million people in North America currently use social media. Many, if not most of them use social media.

YouTube 68

YouTube Social Media Engineering Media 68

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Everyone knows Dreamforce, of course. Brand strategists, CMOs, content marketing coordinators, SEO analysts, and social media managers from big brands like Walmart, Volvo, and Nestle attend to form new partnerships and expand their professional circles. Salesforce Dreamforce (Autumn, San Francisco).

Conference 304

Conference B2B Content Marketing Case Study 304

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. Keep Content Relevant, Readable And Newsworthy.

SEO 75

SEO Engineering Google Writing 75

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Plenty of companies are opting to use social media to share company news instead of the classic release. Of course we can offer data alone, but by sharing it in press release format, we shape the story and allow room for the client to offer their commentary through quotes in the release. Here’s why.

SEO 221

SEO Data B2B Writing 221

Sword and the Script

AUGUST 29, 2020

The study says media relations has been supplanted by other functions as the top services provided by public relations. According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR

Media Relations 99

Media Relations Report Industry SEO 99

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR drives SEO. PR’s role goes beyond earned media coverage, but it’s still an essential piece of many PR campaigns. To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Mobile 244

Mobile SEO Web Journalism 244

Onclusive

JUNE 21, 2017

Will every PR professional be versed in everything from domain authority to SEO?” Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

JUNE 8, 2020

Advertising on social media is losing favor among many marketers. It may be time to redirect social media ad funds to other areas. Review the SEO strategy to ensure that content optimization and link building are prominent. They added that offering a promotion at the end of the course also helped.

SEO 88

SEO Consumer Education Course 88

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. j4V1meSZ4B.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. Earned media boosts SEO. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. Earned coverage can’t be blocked.

Journalism 185

Journalism Advertising Advertising SEO 185

Melissa Agnes

SEPTEMBER 4, 2020

Furthermore, if someone were to publish something negative about you online—be it negative allegations, unwanted news stories, harmful social media attacks, defamation, or a crisis for the very organization for which you work—how confident are you that your online reputation, your good name, would withstand such an attack?

Brand 234

Brand Branding Reputation Crisis 234

Shift Communications

OCTOBER 26, 2022

[Side note: every PR plan *should* include messaging, media storylines, events, creative ideas and activations, and other tactical elements that support the goals. Metrics should, of course, prove how the program is improving brand perception, reaching new prospects and driving leads, or breaking into new markets.].

Communications 78

Communications Analysis Leadership SEO 78

5W PR

FEBRUARY 22, 2023

PR Ideas for a Successful Post Product Launch Press Releases There are certain basic PR tactics that should be done as a matter of course when you are releasing a new product, starting a business, or want to tell the public about any new business related development. Press releases are probably the best known PR technique of all.

Strategy 88

Strategy Product Launch Brand Branding 88

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. The post Top PR Takeaways For The Year appeared first on Crenshaw Communications.

YouTube 136

YouTube Training Video Survey 136

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. a free marketing course). For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. Like the man, the blog is energetic and helpful.

Blogging 52

Blogging Marketing Pinterest SEO 52

Stuart Bruce

OCTOBER 6, 2016

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. What digital and social platforms do PR people use?

Training 119

Training Digital PR Media Training Education 119

Deirdre Breakenridge

DECEMBER 15, 2014

Of course, after you read this interview, you may want to run out and get your ugly Christmas sweater or better yet, buy one for someone special in your life. I was familiar with search engine optimization (SEO) and social media. How much do you rely on social media to promote Tipsy Elves?

Interviews 257

Interviews Apparel Social Media Engineering 257

The Proactive Report

MAY 7, 2018

SEO/SEM Marketing. The PR Measurement Course could give you that extra edge on your resume. The post New Study Highlights Skills Gap in College Graduates appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. User Interface Design. Software Revision Control Systems. Data Presentation.

Study 100

Study Analytics Software Data 100

5W PR

DECEMBER 18, 2019

There are certain basic PR tactics that should be done as a matter of course, when you are releasing a new product, starting a business or want to tell the public about any new business related development. The media is saturated with press releases, so it can be difficult to get yours noticed. Press Releases.

Strategy 133

Strategy Marketing Trade Shows Video 133

Deirdre Breakenridge

APRIL 17, 2017

This may be the result of taking on a new job or working on the launch of a new campaign or learning the fineries of Social Media. But, of course, when we get to the top of the hill, we know we will see the next mountain range ahead of us. In these moments we face our fears and make choices. Listing & Search are Free.

Measurement 247

Measurement Communications Banking Crisis Communications 247

ImPRessions - Crenshaw Communications

MARCH 15, 2016

Soak up all the on-point social media and “tech tools” advice. After reading well-written essays and fact-packed news stories, read the writers who offer on-point social media and “tech tools” advice that will improve your work. Become more knowledgeable about PR.

Case Study 120

Case Study Writing SEO Social Media 120

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. These tools allow you to keep track of sentiment indicating mentions on various social media channels. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

OCTOBER 13, 2020

That’s true of course, but the average word count is merely a byproduct of the effort that goes into effective blogs The blog posts of that length take an average of four hours to write (or more). In addition, a little paid social media budget can augment your efforts in influencer marketing, media relations and audience development.

B2B 150

B2B Study Blogging Marketing 150

Prohibition

MARCH 21, 2022

I did a journalism degree at Uni in Leeds and alongside my course, I did an internship in the PR team at a full-service marketing agency. I learnt the basics of traditional PR and then went on to work at a more digital/SEO type agency for a while, before finding a middle ground at Prohibition. Instagram every day.

Meeting 62

Meeting Pinterest Agency SEO 62

PR 20/20

MARCH 2, 2023

Of course, you do. Think of it this way: If you nail down a cost-effective prize, it will be much less than how much you would spend to boost a post on social media. Promoting content on social media via paid ads is a good way to capture fresh eyes and, in turn, receive more subscribers. Revisit your SEO strategy.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

PR Fuel

JULY 12, 2020

In the age of social media, you might not have ever considered just how valuable something like an online press release can be. Keep Search Engine Optimization (SEO) in Mind. Search engine optimization (SEO) is still a proven and effective form of marketing. Press Release Distribution Is Invaluable to Your Brand.

SEO 74

SEO Engineering Web eBook 74

PR Fuel

OCTOBER 8, 2022

You can then share this content on social media, not to mention get an SEO boost out of it. Press releases are, of course, the perfect way to inform the public. Press releases are, of course, an integral marketing tool that enables a company to widen its reach. Technology.

Industry 105

Industry Company Real Estate Tourism 105

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences. They interpret backlinks as “votes” for the content.

Leadership 164

Leadership Blogging Storytelling SEO 164

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. SOCIAL SELLING SECRETS MASTERCLASS COURSE CURRICULUM. PR: Personality and Reputation.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52