Journalistics

FEBRUARY 4, 2013

What led you to PR or journalism? Did you know you wanted to work in PR or journalism before college, or did you discover the field later in life? I wrote for my high school newspaper and loved it. I even spent my free time at home working on an underground newspaper (much harder in the days of typewriters) – which I also loved.

Journalism 52

Journalism Newspapers Course Exercises 52

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. How did you get your start in journalism? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Bianchi Biz Blog

APRIL 17, 2023

How long have you been in journalism and how did you get started? And before that, I was an English and Journalism student at Bowling Green State University. And before that, I was an English and Journalism student at Bowling Green State University. What advice do you have for PR people that want to pitch you?

Engineering 77

Engineering Automotive Agriculture Media 77

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. But of course, it’s not possible for a client to have something newsworthy to share month after month. Don’t overlook the people that work in your organisation: they could be the key to your next magazine piece, newspaper profile or 30-minute radio conversation.

Newspapers 122

Newspapers Radio Construction Fashion 122

Bianchi Biz Blog

OCTOBER 5, 2020

It’s not one specific story as much as the day-to-day reporting, vetting and verifying sources, chasing down scoops and of course, keeping track of the company’s and its CEO’s many highs and lows over the years that has made it so fun. How long have you been in journalism and how did you get started?

Transportation 91

Transportation Meeting Report Media 91

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. More difficult to get their attention.”

Media Relations 111

Media Relations Media Survey Pitching 111

Bianchi Biz Blog

APRIL 5, 2021

And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. And, of course, our core auto dealership audience demands significant coverage of dealership/retail stories and trends. I have been in journalism my entire life.

Automotive 65

Automotive Web Meeting Media 65

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. These posts help PR writers come up with more relevant story angles and media pitches and craft them in a way that is more likely to gain journalist attention.

Blogging 170

Blogging Writing Creativity Storytelling 170

Deirdre Breakenridge

OCTOBER 16, 2014

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. And of course, you also realize the extended reach of social media with a network of networks and an audience of audiences. Serving the global organization.

Big Data 250

Big Data Data Education Internal 250

Barokas

NOVEMBER 1, 2017

Until I took my first college course on it, I didn’t even know what PR was. In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. In college, I filled my time with journalism classes.

Report 68

Report Fashion Pitching Journalism 68

Bianchi Biz Blog

NOVEMBER 12, 2021

And, of course, so many people’s lives were upended by the decision. How long have you been in journalism and how did you get started? I’ve been in professional journalism covering the auto industry since 2015, working for Automotive News and Automotive News Canada in various roles.

Automotive 52

Automotive Meeting Report Media 52

Solo PR Pro

JULY 5, 2022

And if nothing unexpected comes up by mid-afternoon, I can be reached by phone on the golf course feeding balls into the lake and deep into the woods — laptop at the ready in case of a true emergency. I write or pitch media in the mornings, so I am only available beginning at noon daily. Janet Falk, Falk Communications and Research.

Meeting 98

Meeting Writing Pitching Case Study 98

PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. Media outlet that was pitched: WTKR-3, CBS affiliate in Virginia Beach. Is it newspapers in that piled up on the, on the porch?

Case Study 100

Case Study Study Media Local 100

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Thus, we often find ourselves speaking with clients on what we’ll need to secure a hit in Fortune, Wall Street Journal , the New York Times, USA Today or any other top-tier outlet.

Media 100

Media Data B2B Pitching 100

Public Relations Sydney

AUGUST 18, 2014

Here are our five top tips for finding great PR story angles you can use to pitch to journalists. Brainstorm using the newspaper or trade journal. Find story ideas in the course of your daily routine. Keep a notebook and pay attention to story-worthy events that pop up in the course of your day.

Survey 82

Survey Newspapers Course Journalism 82

PRSay

JUNE 18, 2019

Of course, many of those texting, tweeting, messaging, blogging, etc., Writing in AP style means they’re speaking the language of the people they are pitching. she holds a master’s degree in arts journalism from Syracuse University’s S.I. Style does indeed need to adapt more quickly than in the past. A native of Greenville, S.C.,

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. If you can pack your pitch into 140 characters, do it.

Crisis 0

Crisis Reputation Study Social Media 0

Shift Communications

JULY 15, 2015

Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) With lessons that range from “motivating your team” to “coaching with emotional intelligence,” new managers get a crash course in developing key skills for success.

Product Launch 60

Product Launch Newspapers Agency Journalism 60

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! Of course, this media-obsessed PR person took note of the scores of top tier journalists moderating, reporting, and/or speaking on stage. They don’t care.

Conference 36

Conference Journalism Web Comparison 36

Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Keywords, of course, being high-quality, attract and engage. 100, 500, maybe 1,000? percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. I am not a writer of course, but I am a PR expert, let’s put it that way!

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

MAY 9, 2017

I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. The next day, that photo was on the cover of Roll Call.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. I know, I know, I’m not breaking news here.

Media 112

Media Journalism Report Video 112

Bianchi Biz Blog

JUNE 21, 2021

Several months after I left my job at my hometown newspaper, The Vindicator , I got some texts from friends who still worked there with some ominous-sounding news. How long have you been in journalism and how did you get started? This month, June, marks seven years working full-time for local newspapers.

Meeting 95

Meeting Report Automotive Real Estate 95

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. Ideally, with agencies or larger organizations.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. Of course, developing multimedia assets while trying to report a story is difficult.

Infographics 54

Infographics Print Video Real Estate 54

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Learning what type of content to pitch is essential to getting your pitch covered.

Construction 62

Construction How To Media Google 62

OnePitch

JUNE 21, 2022

During the episode, Jeremy tells us how he’s vetting pitches, his extremely busy role as an editor and bureau chief, why MarketWatch doesn’t cover exclusives, and more. Most people would wait until the next morning’s newspaper at that time, when we were founded 25 years ago. 00:06:57] BB: That, of course, begs the question.

Financial 58

Financial Pitching Web Journalism 58

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. million dollars. The Blogging Gutenberg .

Blogging 60

Blogging Marketing SEO Content Marketing 60

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. Hub and spoke. ”).

Content Marketing 85

Content Marketing Marketing Media SEO 85

Flatiron Communications

AUGUST 12, 2015

publicity) are all too familiar with the inevitable appearance of factual mistakes in the stories they successfully pitched to reporters. Then of course, there was the now debunked New York Times story that more or less accused the presumptive Democratic candidate for the U.S. PR pros in the earned media space (i.e.,

Newspapers 28

Newspapers Report Twitter Pitching 28