ImPRessions - Crenshaw Communications

JUNE 3, 2021

I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. EOD means “end of day,” and of course EOW means “end of week.”

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. How to pitch media. I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do.

Conference 368

Conference Pitching Agency Writing 368

Cision

AUGUST 12, 2016

To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips. Here’s a few tips we’ve compiled for pitching USA Today. National appeal is the single most important quality in a successful USA Today pitch. Offer access and exclusives.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. It’s also presumptuous and betrays a lack of understanding of the journalism process.

Report 310

Report Interviews Pitching Course 310

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 84

Pitching Survey System Technology 84

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Don’t call.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Without it, there’s nothing to track or pitch. Of course, this is true for nearly anyone on the front lines of public relations, but it’s more specialized in B2B. Here’s our nominations for desirable traits of a PR person who is focused in the B2B sector. They’re always up-to-date.

B2B 278

B2B Leadership Survey Data 278

Presspage

JUNE 4, 2019

Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the kind of coverage anyone would want for their brand. Enter brand journalism , the darling of content creators and savvy PR specialists. Enter brand journalism , the darling of content creators and savvy PR specialists.

Journalism 68

Journalism Strategy Brand Branding 68

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. The worst pitches are those that are pushy or ignorant.

Pitching 120

Pitching Policies Ethics Mobile 120

Sword and the Script

DECEMBER 1, 2020

Of course, the inverse is true too. Reporters get pitched – a lot. Knowing what will land is a guessing game purely based on professional experience, labor-intensive research and instinct, with no performance-based data to support or guide a pitch.”. State of Tech Journalism | Muck Rack. “31% And that can take a while.

Pitching 84

Pitching Report Tools Software 84

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Analytics 170

Analytics Tools Social Media Trends 170

Flack's Revenge

JANUARY 5, 2016

The rules of the game say that, in return, the journalist can get a crash course. Reporters are under pressures that might discourage good old shoe leather journalism, as news cycles diminish and many are incentivized by quantity and clicks (a trend driven by – you guessed it – tech). Photo credit: Scott McLeod via Foter.com / CC BY.

Pitching 120

Pitching Journalism Mobile Financial 120

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. This isn’t just a tactical application.

Survey 377

Survey Media Relations Media Ethics 377

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. She loves to develop customized trainings, courses, and presentations – live and virtually – for people, companies, and events. How about you?

Pitching 52

Pitching Training Radio Media Training 52

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Data Journalism. Relationship building takes time. Owned Media/Content Strategy. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JANUARY 2, 2024

That’s of course what I did. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. In 2016, I decided to hang out a shingle and start my own business.

Blogging 113

Blogging Software B2B Survey 113

Doctor Spin

FEBRUARY 26, 2024

Here we go: The Golden Rule of Persuasion Spin Academy | Online PR Courses The Golden Rule of Persuasion The golden rule for being persuasive is straightforward: The golden rule of persuasion is to lay the groundwork; never suggest anything to anyone who isn’t ready to comply—yet. Source: European Journal of Social Psychology 2 Bargh, J.

eBook 52

eBook Journalism Course Examples 52

Bianchi Biz Blog

FEBRUARY 12, 2024

Long story short, the battery level in the car I was driving plummeted way faster than I expected, but I wound up too far away from any charging stations to change course. How long have you been in journalism and how did you get started? A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism.

Meeting 86

Meeting Report Transportation Automotive 86

Journalistics

FEBRUARY 4, 2013

What led you to PR or journalism? Did you know you wanted to work in PR or journalism before college, or did you discover the field later in life? While all the accounting classes have come in handy over the years, it wasn’t for me and I switched my major to Public Relations & Journalism at the end of my sophomore year.

Journalism 52

Journalism Newspapers Course Exercises 52

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Data Journalism. Relationship building takes time. Speaking Engagements.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

APRIL 23, 2019

But that’s not how things work— not when there are dozens of notable deals pitched daily. Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. And they receive so many funding pitches, an embargoed story on a small round has little value to them.

How To 149

How To B2B Pitching Storytelling 149

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

Pitching 174

Pitching Journalism Video Advertising 174

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing.

Radio 167

Radio Journalism Interviews Energy 167

Cision

FEBRUARY 2, 2017

Kim Dixon sat down with me this week to discuss her journalism career, the intricacies of healthcare reporting, and her advice for PR professionals. Healthcare reporting also works really well with where journalism has headed — finding niche audiences willing to pay for news. Someone needs to pay for journalism!

Healthcare 120

Healthcare Journalism Policies Report 120

Sword and the Script

DECEMBER 16, 2021

Reporters receive hundreds of pitches. The State of the Media survey by Cision, which surveyed 2,700 journalists, found, “More than 1 in 4 journalists (28%) receive over 100 pitches per week with most ending up in the virtual trash due to irrelevance. Reporters respond to just 3% of pitches. It appears Forbes opens even fewer.

Publicity 142

Publicity Survey Pitching Creativity 142

Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now. Of course, what matters is relative. But relevance doesn’t have to imply a dire or serious need. Adjust your timeline.

Pitching 91

Pitching How To Guidelines Agency 91

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Journal of Communication, 54, 645–661.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 144

Survey Software B2B Pitching 144

ImPRessions - Crenshaw Communications

AUGUST 31, 2021

Of course her sex was a factor. Of course, the Theranos debacle also tells us something about journalism. As someone who has spent a career in PR, where we basically try to build up business leaders and tech entrepreneurs in the media, it feels weird to criticize the media who took a good pitch and ran with it.

Comparison 203

Comparison Healthcare Technology Course 203

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

What happens when your big story from last quarter has run its course? The news gained plenty of coverage, and Fractal’s CEO Pranay Agrawal was quoted in many of the resulting articles, from The Wall Street Journal to TechTarget. . Their preferences for inquiries also vary from wanting a short pitch to asking for the complete piece.

How To 334

How To Media Healthcare Survey 334

Flack's Revenge

OCTOBER 17, 2014

Of course, the LinkedIn audience is of great interest to brands and business publishers alike: Anyone who has ever published a news story can tell you that it’s nice to have readers. Roth and his team scour the pitches, looking to aggregate those most likely to resonate with their own audience of 86 million U.S.

LinkedIn 218

LinkedIn Pitching Advertising Advertising 218

Sword and the Script

MARCH 30, 2021

Further 58% “usually” or “always” check those sites in the course of developing coverage. Most reporters are not receptive to pitches on Twitter. The vast majority of journalists (94%) responding to this survey prefer pitches by old-fashioned email. click image for higher resolution). Journalists track their social shares.

Social Media 108

Social Media Report Survey Media 108

ImPRessions - Crenshaw Communications

MAY 18, 2017

Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless.

Media 212

Media Pitching Report Interviews 212

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Of course this is all slightly tongue in cheek. Associated Press and other outlets. I know what you’re thinking.

Journalism 90

Journalism Software Sports Analysis 90

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104