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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. More specifically, I wanted to be a sportswriter.

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Public Relations Jobs Boom as Buffett Sees Newspapers Dying

Remote PR Jobs

Originally seen on Bloomberg Billionaire investor Warren Buffett is pessimistic on the newspaper industry at a time when public relations specialists are increasingly outnumbering journalists. Census With six public relations workers for every reporter it’s no wonder that some writers say they are bombarded daily by story pitches.


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Pitching the Local Media – Tips from the Pros

PR for Anyone

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Don’t pitch me the gourmet kitchen with cathedral ceilings.

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4 trends in journalism and what they mean for the PR industry

Communications Conversations

But, that doesn’t mean journalism is thriving again. In some cases, it means pitching bylines instead of stories. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. As a fan of journalism, I’m all for paywalls. Newspapers are struggling. Will it last?

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications


So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. I didn’t understand how to craft a good pitch and how to pitch a story.

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The State of Journalism in 2023, according to Muck Rack

Landis PR

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.

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PR 101: How to Pitch The New York Times


Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Email pitches with discretion. Don’t call. Know the paper.

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