Brand journalism positions biotech leader

PR Daily

The Norwegian woman suffers from alpha-1 antitrypsin deficiency, a rare disease that makes breathing feel like sucking in air through a coffee stirrer, CSL Behring—a biotechnology company—reports in its brand journalism site Vita. You think you’re getting strong with those visits to the gym?

PR 101: How to Pitch The New York Times


Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution.

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Journalism and News Trends for PR Pros


The revenue model for journalism is at best in flux, and at worst, in chaos. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Serious journalism from unexpected sources.

PR 101: Five Tips for Pitching USA Today


Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips. Here’s a few tips we’ve compiled for pitching USA Today. National appeal is the single most important quality in a successful USA Today pitch.

7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Brand journalism is not a product pitch,” he says. “It Brand journalism isn’t just for reporters.

Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

In my last newsroom, working for Ohio’s largest newspaper, I didn’t have my own desk. Imagine my surprise when I reported for work in public relations, having leaped from the unfolding train wreck that is newspaper journalism after 30 rewarding years.

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4 reasons to take the plunge into brand journalism

PR Daily

No one knows for sure, though brand journalism seems likely to stand the test of time. Launching a brand journalism initiative is no simple undertaking, however. Perhaps more than anything, brand journalism requires a companywide understanding of chief objectives and expectations.

6 fictional journalists and how to pitch to them

PR Daily

How would you pitch some of fiction and film’s greatest journalistic characters? Many fiction writers choose journalism for the profession of their main character. . FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

Brand journalism strategy boosts hospital's profile

PR Daily

The story, which quoted a staff endocrinologist and pediatrician, once again demonstrated the effectiveness of the hospital's brand journalism site, Checkup Daily. The brand journalism strategy has changed the way the nonprofit hospital handles news. brand journalism.

USA Today’s Tips for Pitching to Get News Coverage


Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. Once you’ve established that, then pitch a reporter, he continues. Q: Knowing what not to pitch is just as important as knowing what gets coverage. Featured Influencers HARO pitching USA Today

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." For many organizations, the problem with pitching reporters isn't just that journalists' priorities differ from yours. Researching and writing a pitch takes time and effort that is wasted if the reporter hits the delete button on your email.

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." For many organizations, the problem with pitching reporters isn't just that journalists' priorities differ from yours. Researching and writing a pitch takes time and effort that is wasted if the reporter hits the delete button on your email.

PR vs. Journalism: Why Rivalry Hurts Both

Waxing UnLyrical

I’ve pitched and been pitched. Did you know that newspaper jobs are disappearing at an alarming rate? For as long as journalism and public relations have existed, there’s been rivalry between them. PR vs. Journalism: Why Rivalry Hurts Both.

Report: 83% of journalists use Twitter—but most still want email pitches

PR Daily

Muck Rack’s new State of Journalism report reveals that nearly 60% of reporters turn to digital newspapers or magazines as their first source of news, and 22% check Twitter first. You can also increase your pitch success rate by sending it at the right time, on the right channel.

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Public Relations and the Press: A Powerful Partnership


On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. Thought Leadership Media Relations newspapers

NYT ends internal pitching for front page

PR Daily

Perhaps signifying another ring in old-school journalism’s death knell, The New York Times will no longer use its method of “pitching” front-page stories. The paper making digital real estate a priority over print placement may have an impact on how PR pros should pitch in the future.

5 journalism predictions for 2017 from Nieman’s Lab

PR Daily

One of the most insightful looks ahead is Nieman Lab’s annual Predictions for Journalism from journalists, editors and other key figures in the media. Selfie” journalism: This will become more prevalent as 2017 rolls out, says Taylor Lorenz, director of emerging platforms at The Hill.

The transition from journalism to public relations: It is much more plausible than I ever thought

The Stalwart Blog

As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business. Pitching.

Cision report: land a media relations pitch with SEO and social audience data

Stephen Waddington

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. Use insight about a publication and its audience as part of your pitch. #3

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Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune


If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. I remember when Chen May Yee pitched that story to me.

What the GateHouse/Gannett deal means for PR pros

PR Daily

newspaper chains are fusing as one media powerhouse, in hopes of bolstering an industry in decline. The newspaper market hasn’t recovered—but a mega-deal might help some local papers stay afloat. The two biggest newspaper companies in the U.S.—Gannett The top two U.S.

How to pitch an Op-Ed to The New York Times

PR Daily

Founded in 1851, The New York Times (NYT) is considered one of the leading newspapers in the world. awards for excellence in journalism, Yale University noted that the NYT has earned itself a “worldwide reputation.

Duke Energy powers up its new brand journalism site

PR Daily

Yet Duke Energy’s new brand journalism site , launched Feb. 22, not only dives right into this problem , but also looks at other subjects any newspaper might explore. Published on “the haystack” of the main website, the story seemed like a good one to pitch.

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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive.

Survey: Financial journalists see cybersecurity as No. 1 topic for 2019

PR Daily

You might think twice, though, about pitching them via Twitter or Facebook. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Personalize your media pitches. Media Relations PR pitching pitching tips PR pitch PR pitching

3 ways to screw up your pitch

PR Daily

No matter the size, location or niche of a publication, journalists working on a deadline dread an encounter with a poorly pitched story. If you’ve sent an email and a journalist has replied to let you know your pitch is on his or her radar, let the journalist take time to consider it. While working for a local newspaper, I was responsible for far more than writing stories. Spend time on the angle for your pitch, as opposed to using words that sound exciting.

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

Finally: Who will we be pitching? While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. As a guy who wrote for dozens of newspapers in the 1980s, I can report (get it?)

Ivy Le’s Good Pitch Lands Ink in The Atlanta Journal Constitution

Bad Pitch Blog

We asked for good pitches and you listened. Regards, SIG FILE It did fit the Atlanta Journal Constitution’s op-ed calendar and the story ran in December of last year. You Pick the Best Pitch Ivy’s pitch is the first of several we’ll be posting in the coming weeks.

The Human Touch


Or in other words: “What can I pitch to the media?”. Don’t overlook the people that work in your organisation: they could be the key to your next magazine piece, newspaper profile or 30-minute radio conversation. communications journalism journalists public relations

Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)?

International Conference Preview: Bob Woodward on the Importance of Investigative Journalism


For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. “It’s Do you have any tips for PR pros pitching a journalist?

Behind the Headlines With Sharon Ward Keeble


Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. How did you get your start in journalism?

Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. As local newspaper readership continues to wane, there hasn’t been a corresponding internet phenomenon to replace the daily local paper.

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Behind the Headlines With Stuart Pfeifer


In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? But the newspaper climate has changed.

Report: PR pros outnumber journalists by a 6-to-1 ratio

PR Daily

As journalist Mike Rosenberg explained in a 2016 piece for Muck Rack , if you search terms like “journalism” or “reporter,” in a job search, you’re more likely to find a list of jobs that have virtually nothing to do with news or news production.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh


“Nail the elevator pitch.”. AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism.

Securing national TV coverage for brands that aren’t household names

PR Daily

Producers often complain that PR pitches aren’t tailored to their coverage focus and audience. Watch the program you’re pitching consistently, and demonstrate you know it inside and out in your pitch. What’s the first thing you do before pitching a reporter?

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Print news media is dying

Stephen Waddington

Jessica Pardoe When did you last read a newspaper? In fact, it’s becoming unusual to pick up a newspaper. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. Print news media under threat is not an exclusive.

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Guardian announces cost-cutting measures amid declining revenues

PR Daily

The swift decline of the newspaper industry hit the United States hard in the mid-2000s, but only recently has it begun to profoundly affect European market. Evidence of that can be seen with United Kingdom newspaper The Guardian.

What PR pros should know about today's newsroom

PR Daily

For PR practitioners, understanding the structure of the newsroom is critical when locating media contacts and crafting a pitch. Layoffs , for one, have become an occupational hazard in print journalism. Find the reporter with the beat closest to the topic you're pitching.