Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

Ethics 84

Ethics Radio Sports Facebook 84

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 83

Ethics Travel Writing YouTube 83

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 90

Brand Branding Marketing Ethics 90

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. It’s a situation nobody wants—not brand marketers, not the brands they represent, and not the online content creators seeking compensation and/or attribution. How to avoid plagiarizing content. Be inspired.

Social Media 126

Social Media Ethics Trends Viral 126

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. Avoiding thought terminating cliches. What is the one tool or word, PR pros should retire.

Ethics 76

Ethics Communications Agency Technology 76

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. Most importantly, stay the course. Then, we can prioritize amplification of prestige earned media results in channels like paid social media or in direct marketing.

Trends 203

Trends How To Ethics Reputation 203

PRSay

DECEMBER 27, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

Karen Freberg

DECEMBER 19, 2018

It seems that the topic of influencer marketing seems to continue to grow and grow in the industry. Influencer marketing is still at an early stage of maturity in many ways. If you are not following the work Taylor Lorenz is writing about influencer marketing, please do so. Creating an ethical code of conduct for influencers.

Ethics 46

Ethics Marketing Policies Education 46

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. The story should align with the target audience’s interests and marketing goals. Avoid fabricating stories or exaggerating details.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

PR in High Definition

MARCH 27, 2024

Just as a ship relies on its rudder, captain and team to steer a steady course, organisations depend on their reputation to guide them through the challenges and opportunities that lie ahead. Charting a Course A sailor meticulously plans their route before setting sail. Let’s delve deeper into the analogy.

Reputation 62

Reputation Course Ethics Employee 62

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. globalsultana (@globalsultana) September 13, 2018.

Ethics 47

Ethics Measurement Reputation Guidelines 47

Deirdre Breakenridge

DECEMBER 5, 2017

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. She teaches courses in public relations and advertising. Her research interests include public relations management and ethics. While relationships are crucial, so are the basics. Marlene Neill, Ph.D.,

Internal 208

Internal International Ethics Journalism 208

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. That’s of course what I did. Blogs were raging.

Blogging 121

Blogging Software B2B Survey 121

Polaris

NOVEMBER 17, 2014

If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. What it means for marketers: Bloggers are “pay for play,” and the more popular the blog, the more you’ll pay.

Media Relations 232

Media Relations Marketing Media Fashion 232

PR 20/20

MAY 14, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Episode 1, What is artificial intelligence in marketing? Episode 1, What is artificial intelligence in marketing? recently went live.

Marketing 67

Marketing Ethics YouTube Education 67

Wadds Inc.

JANUARY 18, 2023

The consultancy suggests that business is the only institution seen as competent and ethical. It’s a marketing and thought leadership exercise for the consultancy, of course, but it also has an impact in raising the profile of public relations among the business community.

Ethics 98

Ethics Exercises Leadership Travel 98

Tough Sledding

AUGUST 21, 2014

I’m eager to see how folks with serious interest in ethics will analyze the Ice Bucket campaign. From a marketing perspective, it’s a textbook case that demonstrates the value of narcissism in motivating behavior. As a fairly devout utilitarian and long-time ethics instructor, I give the campaign high marks.

Ethics 58

Ethics Nonprofit Viral Social Media 58

Deirdre Breakenridge

FEBRUARY 1, 2022

Stress, of course, is a defining feature of the Millennial population, and has a great impact over our relationships with our peers — academically, professionally, and personally. Working to master the “FEEL First” model is, of course, the big priority here. What are you going to do about it?” Well, I’m glad you asked.

Blogging 213

Blogging Ethics Leadership Course 213

Karen Freberg

JULY 10, 2019

This fall, I will be doing an independent study focused on influencer marketing and campaign execution with one of my former #FrebergAlum students, Candice Champlin. So, you can see here – Candice is definitely setting the bar pretty high as far as work experience and ethic. In my world, that’s a big win on the job market!

Marketing 51

Marketing Ethics Study Case Study 51

Deirdre Breakenridge

JULY 10, 2019

Strategy and planning have always been the focus of my work in PR and marketing. FEEL stands for: Facing Fears , engaging with Empathy , using Ethics and good judgment and unleashing the Love of their mission to genuinely connect and to build loyal and unbreakable bonds. . Are egotistical and self-centered.

Ethics 177

Ethics Social Media Leadership Interviews 177

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. So here is my big prediction for next year.

Trends 135

Trends Marketing Pinterest Social Media 135

PRSay

FEBRUARY 7, 2024

During the five-week course, several co-presenters will join them. The ethical considerations for public relations and journalism have similarities and differences. Here, Salvatore and Goldman talk with PRsay, jointly answering questions on the certificate program and the transition from other professions into public relations.

Communications 192

Communications Sports Journalism Fashion 192

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program.

Publicity 334

Publicity How To Agency Product Launch 334

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. Of course, it has its risks and concerns, I would say, not disadvantages, with which we need to get used to. He is also a person with exceptionally broad cultural knowledge.

Radio 59

Radio Ethics How To Writing 59

Mindful Marketing

MAY 8, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing There’s no law stopping someone from telling a coworker he has bad breath, or a friend she texts too much, or a spouse their outfit isn’t flattering. Some laws even encourage immorality.

Government 87

Government Ethics Exercises Construction 87

Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. Ketchum, a multinational public relations firm, invites bloggers to enjoy a four-course meal prepared by a celebrity chef at a New York City restaurant.

Policies 181

Policies Marketing Viral Pitching 181

Mindful Marketing

MAY 22, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Christmas Story fans remember Ralphie’s excitement in receiving a long-awaited Little Orphan Annie decoder ring, only to be disappointed by the unexpected product plug: “ Be sure to drink your Ovaltine.”

Advertising 114

Advertising Advertising Agriculture Ethics 114

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Of course, I couldn’t write a post like this without nominating a couple people myself! Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Sansa is a great example of how you can always reset your course and chart a new path. Arya Stark: Define Your Goals.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

AUGUST 29, 2020

These three studies are the center of this week’s Unscripted Marketing Links. According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR There are plenty of free and low-cost courses.

Media Relations 102

Media Relations Report Industry SEO 102

PRSay

JANUARY 29, 2018

We always have met our challenges — this is one of the things that has made us great. We will meet our challenges again and prevail by recommitting to our common interests. Ray Kotcher , APR, Fellow PRSA, is Professor of the Practice of Public Relations, Boston University College of Communication. He is the Non-Executive Chairman, Ketchum. .

Survey 134

Survey Ethics Leadership Financial 134

Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. meeting at an all-male golf club to the exclusion of their female chief marketing officer”. Is it different than illegal marketing?

Marketing 70

Marketing Ethics Interviews Meeting 70

Communications Conversations

JUNE 21, 2016

Yet, as a digital marketer, it’s my job to convince people (including kids, depending on the client) to spend MORE time on digital devices. But, too much screen time surely isn’t beneficial to my quality of life (the golf course is for me, actually, which is why I joined a local club this year for the first time in 12+ years).

Marketing 68

Marketing Ethics Local Course 68

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. “In addition, instructors who can teach specialty courses are in high demand.

Education 107

Education Course Nonprofit Resources 107

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. They discussed the ethics of data sourcing and activation to a packed room in Aria. And, of course, is Quibi real or not ? Security concerns grow.

B2B 208

B2B Trends Retail Privacy 208